The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

JULY 16, 2018

Then, check out our collection of sales statistics to align your selling with the latest insights on consumer behavior. Email Open Statistics. 35% of email recipients open email based on the subject line alone - Convince&Convert. ET has the highest clickthrough rate for email sends - HubSpot.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Sharpspring

SEPTEMBER 16, 2021

Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. Others have noted that emoji may boost the open rate slightly — but only if the subject line is already compelling. After all, this is what convinces your recipients to open your email!

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

SendX

NOVEMBER 19, 2020

Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Metrics: Email Open % (as a grade of topic, content format, subject line). It's best to focus on one specific goal and one desired outcome.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Lead Liaison

JUNE 27, 2017

What’s even more noteworthy is the company’s increase in email open and clickthrough rates. Being able to have those numbers – those statistics – has been invaluable,” says Mortenson. Before using Lead Liaison, they saw email open rates of about 10%.

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? So, below are categories of game-changing statistics that every marketer should know. Email Marketing Statistics. Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Sprout Social

JUNE 10, 2021

Measurable performance : For every email newsletter you send, statistics are generated. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Does using their names increase the open rate? A/B test as much as possible. Mobile friendly.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Sharpspring

NOVEMBER 23, 2021

As a practice, email marketing has some impressive statistics, such as the famous ROI of $44 for every dollar spent. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Look at how your open rate and clickthrough rates vary over the month.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Optinmonster

NOVEMBER 22, 2023

Or, check out this post on the most current email marketing statistics. In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

FEBRUARY 26, 2018

If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results. Statistical significance is a super important part of A/B testing process that's often misunderstood. Decide how significant your results need to be. How long is long enough?

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MAY 17, 2016

If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results. Statistical significance is a super important part of A/B testing process that's often misunderstood. 6) Decide how significant your results need to be. How long is long enough?

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Outgrow

JULY 18, 2022

Based on some important statistics given below, you should strive to create and promote personalized content as part of your marketing strategy. As a result of this personalization campaign, they achieved an 8% increase in email revenue overnight, an 17% increase in total email response rate, an 11% increase in clickthrough rate, and a 7.6%

Personalization 52

Personalization Examples Planning Top of Funnel 52

Atomic Reach

APRIL 12, 2019

If you are looking to make the case to your senior leadership, or internal stakeholders about the importance of email marketing, read on for 100 email marketing statistics you should know about and share with others. The average open rate of a “Welcome email,” is 82 percent. 21 percent is the average email open rate.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Optinmonster

DECEMBER 30, 2019

Maybe that’s why statistics show that 63% of businesses don’t even have a concrete content strategy even though 85% of B2C marketers think content marketing is important. At any rate, content marketing should definitely be a part of your marketing strategy. The downside, however, is that it can take a while to start working.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Hubspot

AUGUST 9, 2013

But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Convert

JANUARY 31, 2022

Hypothesis: Improve the headline, feature shorter, more concise copy, and a stronger CTA, and this will improve the click-through rate. “A” Result: They did that and found version B had a 433% increase in clickthrough than version “A”. A” ( Source ). That’s huge, but what if it can be better? “B” B” ( Source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

APRIL 26, 2016

Statistically, they are also heavily influenced by the content they read, and they’re engaged with both the media sites they support and the authors who pen their favorite content. Much like display, your open and click rates will vary by content category, but the clickthrough rates tend to outperform display across the board.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Circle Studio

AUGUST 15, 2019

Don’t change the subject line AND the length of the email because it is harder to see what made the real difference in your goal KPI (open rates or conversions, for example). This will increase the likelihood that the data you have gathered is statistically significant. Timing your A/B Test. Test and see what makes a difference.

Conversion Rate 76

Conversion Rate Lead Generation Conversion Generation 76

Hubspot

JULY 27, 2015

The emails with fewer HTML elements won with statistical significance. HTML emails reduce open rates. One thing that we noticed was that our HTML and plain-text emails were both receiving the same deliverability rate. The results confirmed what we assumed: HTML emails decreased open rates.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Single Grain

MARCH 6, 2023

Hence, you should check your web pages that have low clickthrough rates with a (free!) This will help you maximize open rates and click-through rates by sending relevant content that users want to see. tool like Google Analytics and run a content refresh campaign for them.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Convince & Convert

MARCH 6, 2024

To help you start making data-driven choices when producing that awesome marketing video you have in mind, we are going to take a closer look at ten relevant video -related statistics that will give you a better understanding of how you can use video strategically to connect with your audience and improve your overall results.

Stats 189

Stats Marketing Budget Video Marketing Marketing & Strategy 189

Vidyard

JULY 9, 2020

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Top Email Marketing Tools for Startups.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Is there evidence here?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65