Sprout Social

AUGUST 24, 2022

Bex Renshaw , the Digital Content Executive at ClickThrough Marketing , spent years building her personal brand before transitioning to her current position. “I I’m the new Digital Content Executive here at ClickThrough and the face behind all the posts you see on our social media accounts. pic.twitter.com/ouftKGhqJS.

Social Media 98

Social Media Work Management Marketing Management Clickthrough 98

Martech

MAY 24, 2023

It can be as simple as being more explicit upfront about the benefits of a newsletter or account at the point of signup, collecting topic preferences and including the privacy policy up front. Instead, lower-funnel metrics like conversions or clickthrough rates are more valuable, given these are fundamentally the objectives for this channel.

Email Marketing 102

Email Marketing Gartner Peer-to-peer Privacy Policies 102

Liveintent

APRIL 5, 2022

As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. “Newsletters are really critical to a lot of publications right now; you see the demand skyrocketing,” Kellett says. ” Kellett would know.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Martech

FEBRUARY 24, 2022

See a report showing email opens, clickthroughs and landing page conversions. Get the daily newsletter digital marketers rely on. Base data management, cleansing and enrichment options. Create and edit a new landing page from scratch. Execute a simple campaign with an email, mailing list and landing page. Processing.Please wait.

Marketing Automation Services 113

Marketing Automation Services Marketing Management Vendors Marketing Automation 113

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Opt Intelligence

NOVEMBER 28, 2021

There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. You may vary longer form emails, like newsletters, with quick tips or more promotional messaging. Not all of them are opened, and far fewer are read. Even better? Oversending to Your List.

Email Marketing 82

Email Marketing Clickthrough Opt-in Buying Cycle 82

Adobe Experience Cloud Blog

JULY 27, 2009

  Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. will cause you to not get true open data.

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Liveintent

JANUARY 22, 2021

This demographic drove a 2x higher clickthrough rate (CTR) and 3x higher conversion rate than their younger counterparts. LiveIntent found that email newsletters in the food and drink vertical, as well as home and garden, see a 3x higher CTR than the average email newsletter. Myth #2: Target male consumers.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Zoominfo

JANUARY 19, 2021

It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Liveintent

AUGUST 9, 2022

You can launch native ads in email newsletters, for example, to reach audiences in nonintrusive ways. LiveIntent, for instance, uses Native Ad Blueprints to automate and customize native ads in email newsletters. So you can tap into a logged-in audience of over 200 million active and engaged newsletter readers.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Liveintent

DECEMBER 18, 2019

LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. On the other hand, D2C marketers should stay away from email newsletter categories like real estate, pets, and education, which see 7x lower conversions and clicks. Here are five ways to do it. Launch ads across mobile devices.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Liveintent

JUNE 14, 2021

And that doesn’t just mean measuring open and clickthrough rates. ” They can then use that information to provide readers with more of what they want to see in their email newsletters. It means gathering information about people’s specific preferences and behaviors, from content categories to formats.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Hubspot

OCTOBER 17, 2013

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. You put together that darn email newsletter faithfully every month to appease her wishes.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Liveintent

MAY 23, 2018

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. So, what are the lessons?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

BenchmarkONE

AUGUST 1, 2019

Clickthrough rate. If you’re paying for clicks, then it makes sense that your clickthrough rate would be a pretty telling metric in terms of how your ads are performing. If you have concerns about your clickthrough rate, go back to the drawing board with your firm. Here are seven of the best ways to do that. Conversion rate.

PPC 66

PPC Advertising Agencies Lead Scoring Lead Ranking 66

Anyword

MAY 16, 2022

Consider including a CTA in your next marketing email to boost your clickthrough rate. A common call-to-action is to prompt users to subscribe or sign up for a newsletter. And a lot of companies and brands will even expand upon the classic “Sign Up” CTA with more personalized messages geared toward specific newsletters.

Copywriting 75

Copywriting Landing Pages Urgency Marketing CTR 75

Litmus

JUNE 22, 2020

Ask your team to contribute thoughts or insights on a topic of interest in your industry, their opinion on a new piece of content or promotion you’re running, or ask them to guest write for a recurring section of your newsletter. Keeping context in mind is just as important.

Work Management 80

Work Management Opinions Marketing Management Clickthrough 80

Convince & Convert

JANUARY 4, 2016

Thanks to advancements in personalization, dynamic content, and predictive analytics, email newsletters have become “ the new homepage ,” in the words of Contently’s Jordan Teicher. Get our Definitive email newsletter. The Rise of Mobile. Email marketing has also become central to mobile strategies.

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

markempa

MAY 6, 2012

Establish monthly newsletters. The newsletters focus on helping them take their careers to the next level. Newsletters include articles on how to interview candidates, check references and general management tips. Related Resources: MarketingSherpa Careers Newsletter. This included the following tactics.

Lead Scoring 120

Lead Scoring Lead Ranking Traffic Newsletter 120

Hubspot

MARCH 19, 2014

It''s easy to get attached to your email newsletter. Or maybe an exec loves the email newsletter and would be quite upset if it went away. Or maybe an exec loves the email newsletter and would be quite upset if it went away. 1) Clickthroughs. Talk about a lot of wasted time and resources. 2) Conversions.

Newsletter 28

Newsletter Eye-Tracking Click Rate Clickthrough 28

Convince & Convert

MARCH 21, 2016

Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. When comparing the treatments against each other, Treatment 3 (quality of research) outperformed all the other treatments with the largest increase in clickthrough compared to Treatment 4 (24.1% increase at 99% LoC).

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

ClickZ

OCTOBER 23, 2020

Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. They replaced their previous monstrous Martech stack with Maropost’s solution to be able to handle large customer data sets and mass-email sends. Taking a look at Maropost set up. Setting up an automated customer engagement journey with Maropost is easy.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

distribion

OCTOBER 26, 2020

Clickthrough rate. Clickthrough rate (CTR) measures the percentage of users who not only open your emails but click on at least one of the links included in the email. There are typically several ways to share an email newsletter. According to Smart Insights, the average open rate (including all industries) is 16.22

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

LeadsRX

MARCH 9, 2022

For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. Conversions. Customer Lifetime Value (LTV).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Unbounce

JUNE 10, 2021

Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ).

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Sprout Social

OCTOBER 12, 2020

Are you looking for newsletter signups? Clickthroughs to your site? If your audience is aware of and is considering doing business with your brand, the table is set for conversion. But what are you converting for? In this Epic Games Tweet, for example, it’s clear the brand wants consumers to download a specific video game.

Top of Funnel 140

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 140

Biznology

JUNE 1, 2017

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. You can even test several at once. Site Search Inspector can show you the numbers for each search engine, so you can see how they compare. How do the two engines compare for the same exact search keywords?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Convert

JANUARY 25, 2021

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Media/Publishing. Customer Support. Revenue Goal. This is the big kahuna. Visitor Data.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

Convince & Convert

NOVEMBER 8, 2016

We want to maximize the reach of our content through more clickthroughs, likes, and shares. Get our Definitive email newsletter. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content. This will help us gain an edge over our competitors.

Social Media 166

Social Media Promotion Media Clickthrough 166

Hubspot

MAY 26, 2021

Newsletter – Do you want to send out exclusive content to your subscribers? Then a newsletter is the way to go. Clickthrough rate (CTR). Product updates – A great way to announce a new product feature or line is via email. You can include previews to build some excitement and include calls-to-action (CTA) for conversions.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Convince & Convert

JANUARY 8, 2016

of donating to Consumer Reports, we will increase the overall perceived value of donating, leading to higher clickthrough. The data points used to calculate this were email list size, baseline clickthrough rate, and minimum relative difference that we are aiming to detect,” says Jordan Baker, Data Manager for MECLABS Institute.

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

PureB2B

MAY 20, 2021

However, good outbound marketers have had amazing results with clickthrough rates of 14% as opposed to 0.06% of those without a good strategy. Pardot Newsletter. Without proper planning and strategy, outbound marketing does not bring good numbers, which is why so many people believe that it’s passé. Consider subscribing to our blog!

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Scoop.it

DECEMBER 1, 2020

You can also turn your curated content into a weekly email newsletter , or a custom “best of” roundup blog post. Someone might see your content on Facebook on their mobile, and then sign up for your email newsletter through their work laptop when they get to the office. You can use e tools like Scoop.it

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

Convince & Convert

AUGUST 17, 2015

A 400% increase in clickthroughs? Get our Definitive email newsletter. No one wants to look at more statistics. The Extreme subject line gets around this by delivering a benefit that’s slightly difficult to credit: double your income in three months. Use these ideas can build up that relationship, first—by getting opened, of course.

Clickthrough 165

Clickthrough API CAN-SPAM Statistics 165

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. And also overwhelming.

Newsletter 126

Newsletter Email Marketing Effectiveness Planning 126

Martech

JANUARY 26, 2024

Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit. do you have a longer scroll for newsletters and a shorter version for nurtures or cart reminders?)

Clickthrough 121

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 121

Hubspot

MAY 19, 2016

15 Email Newsletter Examples We Love Getting in Our Inboxes ". " From examples of 'welcome' emails to killer email newsletter designs , The Best of Email has something for everyone. In fact, we have a whole subset of our blog dedicated to email marketing content. " 13 of the Best Examples of Beautiful Email Design ". "

Resources 78

Resources Email Marketing Deliverability Clickthrough 78