Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. social media touches ( source). 33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. But in 2022, they launched Axios Pro, a paid newsletter of hyper-relevant content and analysis across five industries: fintech, health, retail, climate, and media.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Optinmonster

DECEMBER 22, 2022

Second, customer targeting and personalization is much more easily done with email marketing campaigns than social media posts. Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. Social Media Outreach. Valuable Content.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.  View the results of social media in your normal campaign reporting. 

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Madison Logic

SEPTEMBER 21, 2023

It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. You can choose between standard display creative, such as banner ads, or a range of rich media alternatives when crafting their campaign strategies. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Madison Logic

AUGUST 31, 2023

It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. Here are three examples: Awareness among New Accounts (Top of Funnel): Utilize social media, email, blog posts, display ads, and even CTV ads to provide relevant and educational content that draws eyes to your brand.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

ActiveDEMAND

SEPTEMBER 20, 2017

After all, how can you tell how engaged a lead is if all you have to go on is open rates, clickthroughs, and conversions? ABM goes beyond email and tracks multiple channels like the website, social media, mobile, and more. This means the data collected is based on multiple factors, leading to precise campaigns.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 87

Email Marketing Clickthrough Click Rate Open Rate 87

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Metrics: Email Open % (as a grade of topic, content format, subject line). Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Atomic Reach

JUNE 3, 2019

Abandoned cart follow-up emails have an average open rate of 45 percent. Eighty-two percent of consumers rate an “immediate” response as important or very important when they have a marketing or sales question. 90 percent of consumers rate an “immediate” response as important or very important when they have a support question.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Hubspot

FEBRUARY 26, 2014

I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. 7) What do open rates and clickthrough rates mean? Open rates and clickthrough rates are the most common benchmarks people use when talking about email marketing success.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

nDash

JULY 30, 2020

Even for someone with few connections or followers, you can generate more organic reach than on any other social media platform. When you use your email lists to promote truly attention-worthy content, you’ll see open rates and clickthrough rates rise higher than you’d ever get by aimlessly blasting links out on social media.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

OCTOBER 8, 2014

In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five. 5) Social Media Shares. 8) Open Rate. As an email marketer, you should be measuring open rate.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Ex: Lead generation, clickthroughs, event sign-ups. Send List - Name of your email list, such as "Corporate Executives Interested in Social Media Topics.".

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. 1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Contrary to rumor, email is not dead.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JULY 6, 2015

If you aren’t providing differentiation in your media kit, advertisers may go elsewhere, especially if your one limited option isn’t quite the right fit. You Aren’t Offering Enough Variety To Your Advertisers. Are you only offering advertisers banner ads, with no other options?

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

OCTOBER 18, 2012

Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. 3) Make Your Thank-You Emails Social Media-Friendly. Marketing Takeaways.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Just like in social media, email newsletters have their own optimal send days and times.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. When you send email from a real person, your email open rate increases. Plain and simple.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Users interact and consume content on each of these social media channels differently. A similar pattern emerges with email open rates , highly suggesting the need to experiment with week social media and email promotion.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Madison Logic

FEBRUARY 28, 2024

Display Advertising : Includes rich media and standard display, such as banner ads, that appear across the Internet and apps, and are particularly strong at reinforcing messaging, delivering content, and encouraging high clickthrough rates and webpage visits. request a demo to learn more.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Optinmonster

NOVEMBER 22, 2023

In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam. That’ll hurt your email open rate.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Optinmonster

APRIL 24, 2023

Let’s look at some specific ways that confirmation emails can benefit both you and the customer: Subscription confirmation emails boost your open and clickthrough rates. Clear Call to Action Because of their high open rates, confirmation emails are a great place to ask for another action.

Template 72

Template Work Management Practices Examples 72

Hubspot

JANUARY 7, 2013

Research from the Lyris Annual Email Optimizer Report shows that 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. 2) Nurture your leads with workflows.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

markempa

AUGUST 19, 2013

Meanwhile, the sexiness of social media is competing for the marketing budget, and the new sexy options tend to get the attention, whereas the already profitable and predictable email marketing gets overlooked. You need to find out what percentage of your [audience] are opening and reading on mobile.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. 4) Social Media Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

TrustRadius Marketing

OCTOBER 10, 2019

Encourage sharing without saying it by using social media and email logos rather than writing out the words. Here’s a list of important email metrics to start tracking, if you’re not already: Open Rate Clickthrough Rate Bounce Rate Unsubscribes.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45