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Top Learnings from INBOUND 2021 on All Things Email Marketing

SmartBug Media

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. The CAN-SPAM Act is serious.

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Porch Group Media

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign.

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How to Get More People to Open Your Emails [Video]

Hubspot

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. But there''s lots of ways you can get creative here. Tip #3: Avoid SPAM Triggers. What do you see?

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name.

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. Even for someone with few connections or followers, you can generate more organic reach than on any other social media platform.