Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing.

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Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety.

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Google Wikipedia Clickthrough Ideal Customer Profiles 67

Hubspot

NOVEMBER 29, 2012

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. You use a template. Alright, got your template handy? Alright, got your template handy?

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PPC Template Work Management Marketing Management 28

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Have you ever had any formal or informal paid advertising training or education? 1) How Do I Manage My Budget?

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Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

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Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 6, 2014

For many marketers, subscriber emails were likely something you configured when you first launched your blog -- never to be thought about again. In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails.

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Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Keep reading to choose the best email template builder for your company. Fortunately, you're in luck.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. With so many areas of focus for social media marketers, it's crucial to choose, analyze, and report on your key social media metrics with a social media report. Social media doesn't just affect marketing. Featured Resource: Free Social Media Report Template.

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Social Media Template Media Contingency Planning 96

Hubspot

APRIL 23, 2018

Here are some of the top benefits from a marketing perspective: Website Performance Optimization. But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. How'd you do?

SEO 101

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Hubspot

OCTOBER 17, 2013

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. 3) Your overall clickthrough rates are dismal. Check out our call-to-action template.

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Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. It's every marketer's concern: Am I over-communicating?

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Social Media Social Marketing Media Guidelines 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?

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Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. Download these free PowerPoint templates. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links).

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Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

FEBRUARY 28, 2014

Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. If you''re one of those marketers, don''t worry. 5 Tips for Writing a Standout Resume.

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Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 4) Email Marketer. Definitely!

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

JULY 7, 2014

Basically, it''s a way of testing your marketing to find out what works and what doesn''t -- and it''s especially handy in situations when you don''t have room for do-overs, like email marketing. It''s the last in an email marketing video series we''ve done with Bryan Harris. Until next time, happy marketing!

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Hubspot

JANUARY 9, 2014

In inbound marketing , this often means focusing on front-facing channels. These are the parts of inbound marketing that turns visitors into leads. That''s where that nitty-gritty, middle-of-the-funnel (MOFU) marketing comes in -- things like email nurturing, smart calls-to-action, and retargeting. Here''s why.

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Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. And if you need a place to keep track of all of your research, download our free on-page SEO template. ). But -- the BIG but -- it worked. Top Keyword Research Tools to Try.

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Hubspot

AUGUST 14, 2013

We’re going to take a step back and review the basics -- and if you’re feeling confident to start creating calls-to-action of your own, you can check out our template with 27 free customizable calls-to-action. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.

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Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. The real crazy thing is, even though that stat is probably similar for most marketers, we still put practically all our effort into creating brand new content. Why Marketers Need to Stop Neglecting Old Content. Raise your hand if this sounds familiar.

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Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

FEBRUARY 2, 2017

But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Set a daily budget for what works best for your company's marketing spending.

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Hubspot

MARCH 3, 2014

Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important.

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Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

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Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

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Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

APRIL 15, 2014

you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. Download The Marketer''s Pocket Guide to Writing Good Well for free. The content is slightly off-brand.

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Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). The Key Elements to Optimize in Your SlideShare Presentations. The Sidekick team tried this tactic, too.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 29, 2015

What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. Below is an example of Irish Digital Marketing agency, Wolfgang Digital , using retargeting to promote a new piece of content. Consider HubSpot.

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Hubspot

MAY 6, 2021

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JULY 5, 2017

But that demand -- like the fact that marketers who use it grow revenue 49% faster than non-video users -- gave us an idea. Ultimately, that came in the form of short video inbound marketing assessments (IMA), in which reps talk through a prospect’s areas of opportunity in their marketing and problems that can be addressed.

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Hubspot Video Marketing CTR Click Rate 77

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. Written & Editorial Content Templates.

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Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. In fact, MarketingSherpa's email survey found that subject lines are still the most commonly tested element in email marketing. Email Testing. Email Testing.

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Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

FEBRUARY 14, 2013

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. And here at HubSpot, we're working hard to practice what we preach. 3 'Make Love Not Spam' Marketing Resolutions.

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Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JULY 16, 2018

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. 38% of salespeople say getting a response from prospects is getting harder - HubSpot. 38% of salespeople say getting a response from prospects is getting harder - HubSpot. There will be 2.9

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101