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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! There are many social networks you can advertise on, but here are four of the most common: Facebook. The real advantage of Facebook lies in the amount of granular data available to target users.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

If you have a list of contacts and quality content, email marketing can seem as simple as clicking ‘send’ If you want to generate more click-throughs, however, here are some tips that can increase engagement. Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. Get Personal.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. PRO USE TIP] Choose a Goal Type Based on the 3 Methods Convert Experiences Offers. Templates are NOT good enough.

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The Ultimate Guide to PPC

Hubspot

It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Facebook Ads. Facebook Ads blend in with other posts on the platform. Facebook allows you to target users based on interests, demographics, location, and behaviors. Quality Score.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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The Anatomy of an Optimized Blog Subscriber Email

Hubspot

4) Responsive Template. That''s where responsive email templates come in handy. A responsive template will automatically adjust to suit your email recipients'' individual situations -- whether they''re using Gmail on a desktop, an Android smartphone, an iPad, or any other combination of software. But again, keep it brief!

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A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall.