Hubspot

FEBRUARY 12, 2014

To read more content like this, subscribe here. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. Its purpose is to describe the contents of the page to the searcher. This post originally appeared on the Inbound Insiders section of Inbound Hub.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

DECEMBER 14, 2016

Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

APRIL 17, 2014

For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). Facebook, Twitter, LinkedIn etc.).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). Image credit: nestor galina.'

eCommerce 28

eCommerce SEO Google Clickthrough 28

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 8, 2014

To read more content like this, subscribe to the Inbound Insiders section. Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The focus would be on showing “high-quality” authors in SERPs.

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

FEBRUARY 25, 2014

The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content. Headings and Content. Headings and Content.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

DECEMBER 17, 2013

Blogging provides endless opportunities for your website to rank in search for content your persona cares about. 2) Create unique content. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs -- your own included. Don''t underestimate how powerful that is.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. When they share your content, your SEO improves. If you share valuable, lead generation content, it won't necessarily stimulate conversation. a lead generator!

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. It seems like just about everyone is rushing around this time of year. including search marketers ! Luckily, this is an easy fix!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Nowadays, you should use your keywords in your content in a way that doesn't feel unnatural or forced.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. Content Marketing. Many marketers will agree that content is the backbone of any successful marketing strategy.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

JANUARY 24, 2013

Here are some of the top benefits from a marketing perspective: Improving Website Performance: Website audits usually evaluate a site not only for its content but also for its technical performance. throughout the content of your website. throughout the content of your website. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MAY 1, 2015

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” If you're looking to start creating more "boring" content for your business, keep on reading. Find "Boring" Ideas.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

SEPTEMBER 11, 2014

Creating content is hard work. To create content with long-term ROI, you have to write evergreen content. This type of content lasts for a long time. Evergreen content is like an article you read today, and think “Wow. Why do you want to write evergreen content? That’s great!”

ROI 28

ROI SERP Content CMS Development 28

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. SEO Content Stats. Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% Stats-based content attracts the highest number of backlinks. Let’s begin!

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right? As a matter of fact.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Brandpoint

JUNE 24, 2021

CMI: Content Marketing Institute. A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

APRIL 24, 2015

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Topic Selection. list post , a.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

AUGUST 12, 2014

I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Mind-blowing, right?

Curation 28

Curation Template Stats Aggregators 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JANUARY 13, 2013

In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs. Did you know that by changing the design of your calls-to-action, you can improve clickthrough rate by 1300% (or more!)? This is great news for content creating marketers! Well, it looks like Yahoo!

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. That's a backlink, too.

Link Building 75

Link Building Outreach Template Ad Building 75

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

FEBRUARY 25, 2016

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change?

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28