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Welcome emails have best click-to-open and first purchase rates

Martech

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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Localization of Email Newsletters: A Detailed Guide

SendX

Localization solves the problem of international audiences by adjusting email content to different languages and cultural norms. What is the Localization of Email Newsletters? Localization refers to the process of adapting content in your email campaigns to make it more appropriate for users in different geographical regions.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

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Email Marketing Infographic Best Practices for 2021

SendX

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? Why is it vital for your email newsletter? Okay, let’s get to the business.