Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Mistakes to avoid when adding an unsubscribe link: When adding a click-to-action (CTA), don’t hyperlink ‘here’, ‘click’, or other surrounding text.

Design 94

Design Practices Best Practices CAN-SPAM 94

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

SmartBug Media

JULY 7, 2023

In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. With their talent, they'll help you weave a captivating narrative through stunning imagery and thoughtful design elements. Nail your brand identity with design as the Swiss Army knife.

Design 98

Design Practices Brand Identity Branding 98

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Marketing Insider Group

FEBRUARY 12, 2024

Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears? Today’s users expect more than functionality; they seek intuitive navigation, personalized experiences , and anticipatory content, leading to a significant shift in website UX design.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Being able to specialize in email as a designer allows focus on email as a discrete design medium , which makes for a higher quality of work. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

SmartBug Media

APRIL 5, 2024

Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. The entire customer journey, from nurturing new leads to retaining those leads and turning them into loyal customers , can benefit from personalization.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

BOP Design

APRIL 13, 2020

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. The video is much more personal and interesting than just a written case study. Read more: Easy tips to incorporate into your B2B web design.

Design 127

Design B2B Case Study Case Studies 127

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? This includes watch lists, ratings, and timing of when a show is paused.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

KoMarketing Associates

APRIL 3, 2018

According to the statistics, those who primarily send responsive design emails that adapt based on the device being used have a 15 percent open rate. Marketers who send emails with a non-responsive design have an open rate of 14.9 percent, while those who send a mix see the lowest open rate – 13.5

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Stevens & Tate

MAY 15, 2023

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Learn more by clicking here! Keep it simple.

Design 64

Design Conversion Mobile Advertising Display 64

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? Social media analytics tools track things like clicks, likes, and shares. Engagement Rate. Image Source ).

Curation 85

Curation Social Media Analytics Personalization 85

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. Personalized content that resonates with us is what stands out.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization?

eCommerce 105

eCommerce Personalization Examples Webinar Metrics 105

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Higher open rates.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

FunnelEnvy

AUGUST 8, 2022

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction. Click To Tweet. Update Your Personas.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Design elements (masthead, layout, etc.) There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SmartBrief - Marketing

FEBRUARY 26, 2024

For a holistic view of the newsletter program efficacy, consider tracking the following KPIs in a dashboard: Email list growth (month-over-month) Open/read rate (trending percentage) Click-thru rate (to all or specific targeted website content) Quantity/quality of conversions (inquiries, form fills, phone calls, walk-ins, etc.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Click here to see the full results. Click here to see the full results.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

SEPTEMBER 13, 2022

They need to be engaged with your messaging and compelled to click and take action. Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. . What is email click-through rate? What is email click-through rate?

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Just look at that conversion rate lift: A conversion rate lift of 29%?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Optinmonster

OCTOBER 21, 2021

The best scroll popup plugins not only help improve conversion rates, but they’re also easy to use , customizable , and (most importantly) effective. That means you need to find a popup builder that gives you options for the design , placement , and timing of your popups. Click here to get started ?. Key Features.

Personalization 86

Personalization Best Practices Trigger Marketing Work Management 86

Martech

APRIL 22, 2024

Personalize your email content: Craft personalized and relevant email content that speaks directly to the needs and challenges of your target audience. Set up automated email workflows that deliver timely and personalized content to nurture leads through the sales funnel. Tone) Keep answers simple.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. Step 3: Design Your Ads With your audience defined and your remarketing tag in place, it’s time to design your ads.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. You also need to personalize your emails to ensure you send relevant content. So, subscribers do click through to your website. What do you think will happen?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Launch Marketing

SEPTEMBER 27, 2023

By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. 80% of people are more likely to become a customer for a brand that provides a more personalized buying experience. While the content offered is important, so is the email design. Are the unsubscribe rates high?

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Valasys

AUGUST 9, 2023

AI doesn’t just understand these needs; it anticipates them, paving the way for personalized journeys that forge deep connections. AI-driven automated buyer journeys are more than a trend; they’re the cornerstone of success in a world where personalization isn’t just appreciated – it’s expected.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Martech

DECEMBER 22, 2023

How persuasive email design can influence the ecommerce customer journey by Kath Pay. But your email design can also encourage your customers to click and convert. 7 key email metrics to track beyond opens and clicks by Kath Pay. Beyond ‘click here:’ 4 rules for better email CTAs by Kath Pay.

Deliverability 100

Deliverability Copywriting Outreach Verticals 100

Optinmonster

APRIL 15, 2024

Reduce cart abandonment and increase conversion rates by engaging with visitors before they leave your site. Segment your visitors into different groups to give them a personalized customer experience. I personally recommend using WPForms in combination with OptinMonster , the best WordPress popup plugin.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

BOP Design

JULY 30, 2021

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. Email Open Rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Hubspot

JUNE 28, 2018

We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us. Your visitors expect the same personalized experience on your own website -- and in your calls-to-action (CTAs) as well. Personalized Calls to Action Convert 202% Better. Choose How to Personalize Your CTA.

Personalization 101

Personalization Click Rate Hubspot Buyer's Journey 101