Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 207

Social Media Cost Per Click Cost Per Thousand CPM 207

Optinmonster

MAY 2, 2024

Want to learn how to use Facebook Messenger to connect with them and convert them into customers? Messenger has over 30,000 bots on its platform that help businesses automate their customer support. This gives small businesses a great advantage to build customer relationships and improve their conversion rates.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Email: Open rate, click-through rate. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

The Point

OCTOBER 11, 2022

Personalization is over-rated. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Report: What’s Working in Email Marketing Click To Tweet. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Trade Press Services

MAY 20, 2024

Successful businesses know that understanding the needs of their customers and prospects is a top priority. Bounce rate is the percentage of visitors who enter the site and then leave without visiting other pages. Conversion rate refers to the percentage of visitors who take a desired action on the site.

Business 97

Business Click Rate Conversion Rate Budget Programs 97

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. House lists (customers, leads, and other opted-in contacts) are not immune.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Marketing Insider Group

NOVEMBER 28, 2022

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! The Battle for Customer Attention.

Paid Search Agency 313

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 313

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 360

Planning Top of Funnel Marketing & Strategy Paid Search Agency 360

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. open rates, click-through rates).

Advertising Benchmark 78

Advertising Benchmark Lead Scoring Lead Ranking Comparison 78

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Take a look: 6.

Social Media 158

Social Media SEO Cost Per Click Media 158

Optinmonster

MAY 7, 2024

Geotargeting simply means that you’re providing custom content to visitors based on their physical location. You can use geotargeting for regional outreach, promotion of virtual events, or learning more about your customers. Location can tell you a lot more about a target customer than just their geographic location.

Rules 62

Rules Display Template Click Rate 62

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Affiliate sales support independent publishing.

Top of Funnel 311

Top of Funnel Marketing & Strategy Marketing Strategy Planning 311

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. And we’re not just talking about “Hello %%first_name%%.”)

Personalization 105

Personalization Marketing AI Urgency Marketing Forecasting 105

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again.

Customer Surveys 79

Customer Surveys Marketing Websites Marketing Management Template 79

Liveintent

SEPTEMBER 1, 2021

Chad shared his thoughts on what these changes mean for email marketing and how publishers and brands can prepare for them. Publishers and marketers can use that unaffected audience to gather insights and test new strategies that go beyond open rates, for example. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Optinmonster

JUNE 4, 2024

Here are a few great ways I have seen OptinMonster customers effectively use their own Coming Soon launch page: Lead Generation: You can collect emails from prospective customers who visit your site before it’s ready. It also has a drag-and-drop editor so you can add custom features to your site’s Coming Soon page.

Examples 79

Examples Landing Pages Template Lead Scoring 79

RebelMouse

MAY 22, 2024

However, email marketing is still one of the most effective ways to generate traffic and turn casual readers into loyal customers. Use Language That Inspires Action Words that prompt action from your reader can boost your open rates. A/B testing by Campaign Monitor found that numbers in subject lines resulted in 57% better open rates.

Open Rate 52

Open Rate Newsletter Tips Urgency Marketing 52

Valasys

JUNE 4, 2024

An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Conversely, publishers utilize SSPs to showcase their available ad space, ready for monetization. What is an Ad Exchange?

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Optinmonster

APRIL 26, 2024

You can click their links to jump down to a more detailed explanation and use case. Plus, it can keep people on your site longer and reduce bounce rate. The “bounce rate” article I just linked is an example of an internal link. I simply searched for “site:optinmonster.com bounce rate.”

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? 2-step or yes and no optins don’t ask you for your email address until you begin the process by clicking one of the buttons. When a visitor is about to exit, this popup appears: Click on the yellow button and the popup goes away. Change the No button copy if you want.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Buffer

MAY 25, 2022

Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. Buffer customers have been asking for carousel direct scheduling for a while (it was the most requested feature in our last customer survey), and we’re not surprised! But is this really the case?

Custom Publishing 94

Custom Publishing Click Rate Impressions Act-On 94

Martech

JUNE 13, 2024

They wanted me to help get their message out there and convert massive quantities of new customers. I also made it clear what they could expect for customer responses (not much), spam reports (a lot), sales (much less than they expected) and what it would do to their sending domains (major damage). A few clicks (again, maybe bots).

CAN-SPAM 69

CAN-SPAM Paid Search Agency B2B Thought Leadership Deliverability 69

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives. Establishing guidelines for brand voice, visual identity and messaging across all channels.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Martech

FEBRUARY 8, 2024

HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules. How it helps you HubSpot’s automatic update to email headers for one-click unsubscribe requires no action from you, simplifying compliance efforts.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Martech

FEBRUARY 8, 2024

and to customize the creative using generative AI. Clinch’s platform is certified for serving direct and programmatic campaigns to omnichannel adtech platforms and publishers, including: The Trade Desk DV360 Yahoo Xandr Adswizz Videoamp iHeartMedia Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Creativity 112

Creativity Paid Search Agency Campaigns Advertising Agencies 112

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? Winback only high potential customers.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Optinmonster

JANUARY 9, 2024

Introducing OptinMonster’s AI Popups with Smart Optimization (It’s FREE) With the new OptinMonster’s AI Popups with Smart Optimizations, you’ll be able to improve any piece of copy in your campaign with the click of 2 buttons. When you’re ready to proceed, click on the Start Smart Optimization button.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

Martech

MARCH 25, 2024

When your customers look at the Promotions tab, they are, consciously or subconsciously, in the mood to shop or connect with the brands they care about and advocate for. Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. That’s it. They want to focus on the easy path.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Contently

NOVEMBER 22, 2023

Is it to increase website traffic, boost engagement rates, or generate leads? We’ll make them readily accessible at every stage of the process, from drafting to publishing. So, try to involve team members from marketing, sales, customer service, and even product development in the editorial calendar.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Litmus

OCTOBER 4, 2023

For example, if one of your goals this year was to increase read rates , but your old email design has stagnated engagement, you should prioritize a new responsive email template next year. For example, suppose your company wants to increase customer retention. What are your highest priorities for improvement?

Template 102

Template Budget Programs Click Rate Lead Scoring 102

ClearVoice

MAY 6, 2024

Collecting customer insights is the best way to understand what’s relevant to your audience. This post helps you navigate how to leverage customer insights to craft effective personalized content. Leveraging Customer Feedback for Content Creation Direct customer feedback provides invaluable information for content creation.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

Ideal Customer Profiles 122

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 122

Envy

FEBRUARY 13, 2021

B2C customers are consumers, and B2B customers are companies. BR is your website and/or email Bounce Rate. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. It's an alternative metric to CPA.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Conductor

OCTOBER 11, 2022

Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. Curated Content Hub.

Curation 82

Curation Click Rate Content Open Rate 82