KoMarketing Associates

OCTOBER 18, 2018

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. It gave us a total of 390 social media posts (one company did not have an Instagram presence). Actually, only 14.3

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. With over 2.5

Social Media 77

Social Media Media Analytics Communities 77

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69

Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. Why a classified environment means more effective listening.

Social Media 74

Social Media Media Barriers Skype 74

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 100

Social Media Media PR Digg 100

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. Setting expectations. What is an engagement network? Win: Gaining individual insights.

Marketing & Strategy 106

Marketing & Strategy Social Media Network Marketing Intent 106

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Martech Advisor

JANUARY 29, 2020

YouTube Hashtags like hashtags on other social media platforms help viewers find ‘related content’ For instance, when I search for #videomarketing on the YouTube search, I get the following results: Example of YouTube's Hashtag Search Results. Classify and categorize content. Above the title of the video.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

B2B Memes

SEPTEMBER 8, 2011

In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. we too are uncertain how to classify Emerson, how to deal with his poetry, or even in what course or department to consider his Essays.”.

Social Media 100

Social Media Media Blogger Act-On 100

Heinz Marketing

APRIL 19, 2022

Leads: How do You Classify Them? Leverage Social Media Presence. Every company has adopted social media to some capacity, but few have evolved their presence into a lead generation platform. There are many features and tactics across each social platform – almost too many to keep track of.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. To unleash the value of your content, it has to be integrated into any/all outbound channels you’ve got, such as your website, social media posts, email campaigns, and more!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 112

Work Management Marketing AI Branding Brand Identity 112

xiQ

JANUARY 30, 2023

As digital networks like LinkedIn and Twitter have become more prevalent, buyers have come to expect sellers to have done their homework and be familiar with their professional background, education, personal preferences, and motivations. xiQ’s Sales Xelerator TM is the one-stop for 360° company insights.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

B2B Digital Marketer

DECEMBER 21, 2023

We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Adobe Experience Cloud Blog

APRIL 17, 2011

To build revenue, the question still remains: should B2B social media be used as a sales channel? A great way for sales to accomplish this is to use B2B social media as a sales channel and utilize Sales 2.0 A great way for sales to accomplish this is to use B2B social media as a sales channel and utilize Sales 2.0

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Hubspot

SEPTEMBER 24, 2019

These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Image source: Twitter. Another issue social media sites have begun to face has to do with security.

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Branding 100

Branding Brand Identity Social Media Analysis 100

Hubspot

OCTOBER 19, 2018

Trends in the Diffusion of Misinformation on Social Media". The team them used content sharing and tracking platform BuzzSumo to measure how much engagement -- shares, comments, and such reactions as Likes -- was received by all stories published by these sites between January 2015 and July 2018 on Facebook and Twitter.

Facebook 71

Facebook Classified Ads Case Studies Television marketing 71

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Exo B2B

OCTOBER 16, 2020

million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Thus, in this perspective, here is a list of 20 names classified in alphabetical order and by country. no false accounts). no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Biznology

MAY 30, 2013

On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Although organizational culture may be difficult to change, it can be classified and measured. Is this premise correct?

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Parse.ly

FEBRUARY 6, 2019

Platforms that look promising (SmartNews, and yes, still Flipboard), platforms that look like they’re slipping (Twitter), and platforms that cannot make up their damn mind (looking at you, Google). We classify “other” as any identifiable, external site that is neither search nor social. YoY, Twitter is down -17%.

Traffic 108

Traffic Content Facebook Google 108

Digilant

OCTOBER 12, 2021

We’ve identified four key holiday shopping groups: social media buyers, last-minute shoppers, charitable givers, and bargain hunters. These groups are classified along dimensions of life stage, interest and activity, and intent-based app ownership behaviors. The Digilant team is here to help. App Ownership.

Advertisements 52

Advertisements Advertising Mobile Advertising Classified Ads 52

Litmus

JUNE 22, 2020

A large part of what’s hitting inboxes, social media feeds, and airwaves for the first half of 2020 falls under the umbrella of crisis communications. Keep up with Scott on Twitter (@UnMarketing), and check back later this week for insights from Anne Tomlin’s Litmus Live Day session on using data to personalize email templates.

Work Management 78

Work Management Opinions Marketing Management Clickthrough 78

SmartBug Media

JULY 15, 2019

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Direct marketing: Direct mail, emails, telemarketing.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Mailmunch

APRIL 22, 2021

As you’re getting more leads and social media followers, you can build a more loyal brand community. 74% of people base their purchase decisions on social network advice. 40% of Twitter users bought a product suggested by a Tweet. 74% of people base their purchase decisions on social network advice.

Product 52

Product Classified Ads Paid Search Agency Marketing Agencies 1 52

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. Tweet chats present an interesting opportunity for brands to engage directly with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Hubspot

JANUARY 12, 2018

Content will have to be even more shareable, in a way that doesn't classify it as "engagement bait," and also organically promotes conversation among users. More content from friends and family, versus news from official or branded outlets = “not a media company.". With all of that said, not all is lost for social media marketers.

Facebook 78

Facebook Network Marketing Hubspot Social Media 78

Marketing Insider Group

NOVEMBER 12, 2014

This post is hilarious and pokes fun at social media interns, the importance of being a LinkedIn Influencer and by association, Content Marketing itself. I appreciate how he supports the idea of thinking about social media networks from a customer journey or buyer stage point of view. Social influence shapes who we are.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100