article thumbnail

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100
article thumbnail

Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Some may be announcements or product promotions. Do the same for social media posts.

ROI 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 marketing books to read in 2024

Martech

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. In “The Power of Moments,” the Heath brothers help readers understand how our minds process and classify experiences. Oh, you’re doing a Super Bowl ad?

article thumbnail

LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 285
article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This is a very successful company.

article thumbnail

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Like this: The “learn more” in that LinkedIn post is the call-to-action. So much so that they’ve added a feature to posts and ads so marketers can add call-to-action buttons. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action.

article thumbnail

How To Create Webinars That Live Longer and Convert Faster

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Things like: Formatting – I saw more success with video than audiograms on LinkedIn organic, especially when showcasing recognizable guests. That’s right, math.