classes digital-advertising 
Martech
APRIL 25, 2024
Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.
Martech
APRIL 19, 2024
Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.
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Choozle
FEBRUARY 7, 2024
One thing is certain, the economic divide continues to expand, creating a growing class of working poor and a shrinking middle class. Digital Innovation and Accessibility Embracing digital transformation extends beyond the mere establishment of an online presence.
Stevens & Tate
DECEMBER 4, 2023
In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise.
KoMarketing Associates
JUNE 24, 2020
Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.
The Forward Observer
OCTOBER 13, 2023
It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.
Martech
APRIL 18, 2022
Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. District Court Judge James Donato granting class-action status to the plaintiffs, DZ Reserve and Max Martialis. Get the daily newsletter digital marketers rely on.
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