Oktopost

SEPTEMBER 12, 2022

Olivia Messina and Addie Peters take the hot seat to answer your most asked social media questions. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time! Episode Summary. Meet Addie.

Social Media 62

Social Media Media Youtube Class 62

Hubspot

MAY 3, 2017

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Social Media. Social Media " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 92

Social Media Class Word of Mouth Media 92

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads. Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Martech

FEBRUARY 22, 2024

These and other questions are undoubtedly coming to a semiotics class soon. Promo.com’s PromoAI Copilot, an end-to-end solution that serves as an AI content creator and social media manager. SeoSamba’s integration of advanced generative artificial intelligence (AI) capabilities in its social media marketing tool.

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth CPA 101

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. A serial entrepreneur, Daniel Kushner is a B2B marketing expert, and social media enthusiast. Want to hear more from renowned B2B marketing leaders?

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media 118

Social Media Training Course Resources 118

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. Would benefit from a 101 class.

Social Media 144

Social Media Business Media Profiling 144

Webbiquity

SEPTEMBER 28, 2022

To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Brandpoint

JUNE 21, 2021

For example, a few of my so-called millennial traits include: growing up watching VHS tapes, going to movie stores with my dad, doing the Macarena in gym class, using my home phone to call my friends, having intense poke wars on Facebook and playing Webkinz for hours on end. Read More: Nimble & Authentic Social Media Marketing ].

Social Media 110

Social Media Generation Media Transparency 110

Oktopost

OCTOBER 24, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. What content to create when leveraging your employees on social media. Adeline Peters is Oktopost’s Social Media Content Specialist. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Meet Addie.

Cost Per Click 96

Cost Per Click B2B Content Budget Programs 96

ClearVoice

DECEMBER 29, 2021

The new year brings fresh, new updates for all social media platforms that marketers can’t live without and consumers can’t get enough of daily. Learn more in this month’s social media updates with @ClearVoice. According to new data from Cloudflare , the social media platform ranks above Facebook and Google in popularity.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Atomic Reach

APRIL 3, 2023

Now we're partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology. RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community. By optimizing it with artificial intelligence.

Creativity 59

Creativity Advertising Agencies API Class 59

Convince & Convert

DECEMBER 24, 2014

Is social media so important now that we should be teaching it as a mandatory class in high school? Pew Internet Research says that 83% of American teenagers are using social media, and, among that group, 90% of them use their real names and their real information in social media, which seems like a recipe for disaster to me.

Social Media 155

Social Media Media Education Statistics 155

Contently

FEBRUARY 22, 2023

Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. It also has the highest ROI of all social media marketing strategies. What are the topics you want to cover?

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Capitalizing on the growth of spin classes, he paired indoor cycling with progressive technology and high-energy rides that users could access at their convenience. Batali is all over social media.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Contently

AUGUST 17, 2020

The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. Now, however, it’s gotten comfortable producing live video tastings and wine and cooking classes.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – That’s why you might want to rethink or at least review your social media content policies.

Social Media 108

Social Media Copyright Brand Identity Branding 108

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Paid search is a staple within most marketers' paid media budgets. If you’re new to Google Ads, take a Google Ads class to learn the basics. A great way to drive awareness with paid media is through display ads. Paid Search.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” As a result, it looks like we’re barreling towards a new era of social media. But to really understand what the next era of social media will look like, we first need to understand how we got here. The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Social media shopping apps. Social media is becoming the new shopping hub. YouTube shopping. Car shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Course highlights. Mode of Learning: Online self-learning. Fees: $3195.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Allowing people to engage with their social group was the only agenda social media seemingly had. Which is why designing the perfect social media marketing plan is imperative to every business.

Social Media 86

Social Media Planning Marketing Plans Social Marketing 86

Zoominfo

JULY 1, 2019

Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). LGBT-friendly ads aren’t just resonating with LGBT viewers; women of all sexual orientations on YouTube prefer LGBT-friendly ads.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. I must admit that I would love an AI version of myself that could stand in for me and instruct my early morning online spin class. And why not?

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. An Earned Media Micro-Influencer Marketing Primer. And then there’s earned media marketing. Fresh-faced students on a Saturday morning?

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

illumin

APRIL 8, 2019

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Paid Search Agency 71

Paid Search Agency Ads Video Marketing Advertising Agencies 71