Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Then I’d hire an editor to adapt them into a series of paid classes. Create and atomize a white paper.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life.

Product 48

Product B2B Sales Planning Class 48

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life.

Product 48

Product B2B Sales Planning Class 48

ClearVoice

MARCH 11, 2020

In a fantasy world, you could power through a 10,000-word white paper every day of the week, and bring in a cool $200K a year. However, you could break it down a little further and develop a SMART goal about investing your ability to develop white papers by signing up for a class that’s completed in three months.

Examples 80

Examples Work Management Class Paid Search Agency 80

Scoop.it

MAY 1, 2019

research from LinkedIn , “92% of B2B buyers engage with sales professionals who are known industry thought leaders.”And. They found that vendor-created content was trusted by only 9% buyers.That’s barely a sliver of goodwill compared to how much trust professional association research or analyst reports and white papers generated.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Writing on the Web

JUNE 28, 2010

Registration for a class or workshop, virtual or otherwise. Download a free report, white paper, or ebook/ ecourse. Share this on LinkedIn. And the results speak for themselves in increased conversions, better results. 8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Enter a contest.

Template 100

Template Ning Webcast Digg 100

Ambal's Amusings

NOVEMBER 12, 2009

This case study is at the top of its class for many reasons: A well-known company was willing to share its success in a case study. The amount of white space is inviting, as well as the numerous, relevant graphics throughout the story. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. Michele Linn.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Unbounce

MAY 15, 2019

According to a LinkedIn study, in fact, more than 80% of tech buyers skip downloading gated content. I don’t want to fill out a form (or worse, receive a phone call) only to discover that the dog training is $3,000 or that classes are an hour from my house. How much does it cost? And how long does it take?

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Features 60

Features Web 2.0 Planning Work Management 60

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Now, 104 nuggets can fuel article ideas, social shorts, graphics with quotes, LinkedIn posts, audio snippets — and so on. Last week, I fed a one-hour webinar transcript to my company’s internal co-pilot, Qai.

B2B 112

B2B Differentiation Lock-In Paid Search Agency 112

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers. No matter what subject you are interested in, it’s almost guaranteed LinkedIn Learning has a course on it.

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Now, 104 nuggets can fuel article ideas, social shorts, graphics with quotes, LinkedIn posts, audio snippets — and so on. Last week, I fed a one-hour webinar transcript to my company’s internal co-pilot, Qai.

B2B 110

B2B Differentiation Lock-In Paid Search Agency 110

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. 104 nuggets can now fuel article ideas, social shorts, graphics with quotes, LinkedIn posts, audio snippets – and so on. Rather, focus on relevant, quality content that can be sliced and diced in multiple ways.

Tips 98

Tips B2B Differentiation Lock-In 98

accelerate agency

APRIL 12, 2023

It involves getting current customers to recommend your service to people they know, both privately or publicly on platforms like LinkedIn. Host webinars, share templates, and provide informative guides or white papers. The user experience isn’t just about their interactions with your product.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Insider Group

SEPTEMBER 21, 2020

Here are eight tips any business owner can use to create a world-class company blog. Downloading an ebook or white paper. For B2B businesses, your customers are probably on LinkedIn. Great content will motivate them to sign up for your email list, download your white paper, or bookmark your blog to come back for more.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Buzz Marketing for Technology

JUNE 27, 2008

World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. Our new KM Edge groups on LinkedIn and Facebook. Join KMEdge LinkedIn Group. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Marketing Insider Group

OCTOBER 2, 2020

In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. Step 2: I approached them and pitched the dream I was chasing of building a world-class content marketing hub.

Ad Building 337

Ad Building RSS Lead Ranking B2B Thought Leadership 337

Zoominfo

JULY 11, 2018

Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). B2B Content Marketing Distribution.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Heinz Marketing

APRIL 22, 2019

Matt Heinz: Getting a little bit of a master class here in sales pipeline development from Dan McDade. I know that’s on my Linkedin profile. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. I say, “you went to NC state”.

Top of Funnel 61

Top of Funnel PointClear Work Management Marketing Management 61

Marketing Insider Group

SEPTEMBER 30, 2019

Many social media platforms, such as Facebook, Twitter, and LinkedIn, allow you to limit the audience that sees your content. Twitter, LinkedIn, and Facebook all make it easy for you to test content for performance. With world-class content, your business can get on the road to success. Paid Social Media.

Paid Content 255

Paid Content Content Marketing Paid Search Agency Content 255

Zoominfo

JULY 21, 2019

Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

NOVEMBER 3, 2014

White papers (55%). ” Responding to those demands will require CMOs and marketing leaders to investigate a new class of tools designed to measure multi-channel web and competitive metrics, rather that relying on point solutions (social media monitoring, web metrics) that provide limited, siloed views. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Writing on the Web

JUNE 22, 2010

Our class will be about what works and how you can easily format your own pages, using the Wordpress Sales Page wizard. Registration for a class or workshop, virtual or otherwise. Download a free report, white paper, or ebook/ ecourse. I hope you find this class interesting and useful. Share this on LinkedIn.

Ning 100

Ning Class Landing Pages Copywriting 100

Brightedge

JANUARY 13, 2020

The book reads like an intro to a PPC training class as he goes through his 8-step process for setting up, bidding, and operating an AdWords account covering the following topics: Account and Campaign Structure. It covers content marketing and Facebook, Twitter, Google+, Pinterest, Snapchat, Instagram, and LinkedIn platforms in detail.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Marketing Insider Group

JULY 3, 2015

One 18-page white paper placed on your company website can only be so effective. However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. The same effect goes for thought leadership content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Content Multi-Channel 100

Marketing Insider Group

OCTOBER 22, 2014

I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. Step 2: I approached them and pitched the dream I was chasing of building a world-class content marketing hub. While still at SAP, I took a similar approach to the company’s Business Innovation site.

Ad Building 100

Ad Building RSS Blogger Curation 100

Valasys

DECEMBER 20, 2019

million: Couchbase provides an enterprise-class, multi-cloud to edge database & unlike other NoSQL databases offers the robust capabilities required for business-critical applications on a highly scalable & available platform. The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Digital Marketer

MAY 6, 2021

Stacey’s LinkedIn: [link]. And I don’t, I’m not supposed to use my imagination unless I’m in art class, you know, or, or music or something. He saw a white paper that was published by one of our competitors. Episode Links and Resources. Stacey’s website: [link]. Episode Transcript.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Webbiquity

APRIL 23, 2013

Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. I teach classes for the University of San Francisco Internet Marketing Program. I always tell people when I teach the Social Media class, I say this.

Creativity 143

Creativity Work Management Marketing Automation Services Marketing Management 143