Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. A good outline also saves you time in the revision process. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Believe me; I’ve been there. Create an outline.

Product 48

Product B2B Sales Planning Class 48

Unbounce

MAY 15, 2019

Sales teams want sales qualified leads (SQLs) who are ready to buy. Marketing managers want ads with high CTRs and conversion rates. I’d guess that the sales team (or business owner) is trying to weed out tire-kickers by tweaking the LP messaging. Having conversations with other company reps. How much does it cost?

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 62

Top of Funnel PointClear Work Management Marketing Management 62

ClearVoice

MARCH 11, 2020

Here’s how to begin the brainstorming process: Get clear and break it down. In a fantasy world, you could power through a 10,000-word white paper every day of the week, and bring in a cool $200K a year. The SMART approach has been around since the early 1980s and it’s still a commonly used method today.

Examples 80

Examples Work Management Class Paid Search Agency 80

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Then I’d hire an editor to adapt them into a series of paid classes. Really talk to customers.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. “Highlight business impact” Cindy King's Bio. Michele Linn.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme. Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Martech

FEBRUARY 19, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. What’s in it for them?

B2B 107

B2B Differentiation Lock-In Paid Search Agency 107

Martech

FEBRUARY 16, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. What’s in it for them?

B2B 106

B2B Differentiation Lock-In Paid Search Agency 106

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. What’s in it for them?

Tips 95

Tips B2B Differentiation Lock-In 95

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Here are eight tips any business owner can use to create a world-class company blog. Downloading an ebook or white paper. Middle-of-the-funnel posts are targeted at consideration stage buyers.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Zoominfo

JULY 11, 2018

These B2B marketers haven’t made content marketing a process yet ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). B2B Content Marketing Success.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 21, 2019

These B2B marketers haven’t made content marketing a process yet ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Brightedge

JANUARY 13, 2020

I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. The key acronyms in the space are: DSP – demand side platform, SSP – supply side platform, and DMP – data management platform. Manage Your Technology. Location, Location, Location.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Marketing Insider Group

SEPTEMBER 30, 2019

That internal cadence will lead your audience’s thought process through the piece—one sentence leading to the next; one scene followed by one that develops the idea further—like a good story. Enlist the help of your resident subject experts to explain complicated processes. With each publication, develop their thought toward that goal.

Paid Content 242

Paid Content Content Marketing Paid Search Agency Content 242

Webbiquity

NOVEMBER 3, 2014

There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Rounding out the top five tactics are: • Social media (64%). White papers (55%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

B2B Digital Marketer

MAY 6, 2021

Stacey’s LinkedIn: [link]. Uh, Stacy is also, uh, a coauthor of value ology and the founder of shake marketing, uh, which is a B2B marketing and sales practice. Um, but what we, we, we uncovered kind of with that process is that we, we saw three things really stand out. Episode Links and Resources. Episode Transcript.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Maybe have never even had a sales job or a college-level marketing class. But that’s content for another blog post. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Full Circle Insights

JULY 13, 2023

Recent portfolio companies include Profitero, Searchspring, Chargify, and Earth Class Mail. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

FEBRUARY 1, 2021

We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots. White Papers. Velocity & Shortening Your Sales Cycle. Complete Funnel Visibility and Reporting.

Full Circle Insights 40

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 40

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Run Weekly Performance Meetings and Manage Quotas. Person 3: Marketing Manager. Improve sales assets.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company.

Creativity 143

Creativity Work Management Marketing Automation Services Marketing Management 143

Single Grain

SEPTEMBER 11, 2019

The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. Where’s the disconnect? The truth is, creating a lot of high-quality content isn’t easy.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

seo.co

DECEMBER 8, 2020

If you’re reading this, you’re probably looking for ideas, tactics, and strategies for marketing your business online. There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JUNE 23, 2011

It's the reason we are starting the Social Fresh Academy is so that more marketing professionals can teach themselves these advanced social media tactics. They know that they are not going to be community managers for every single brand that they are doing it for today, and they are going to evolve their offerings. David: Right.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48

LeadSquared

APRIL 14, 2016

It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! For instance, some of our posts talk about salaries and managing finances, etc and not everyone would be comfortable expressing their interest in something like that, publicly.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52