Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Salesforce Marketing Cloud

DECEMBER 9, 2021

With the Build Your Personal Portfolio on Salesforce project, you can learn how to build a standout resume website, using the exact platform you’re trying to prove you know to showcase your Salesforce experience. The project guides you through the steps of creating a resume website with the Salesforce platform. Show your skills.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

Webbiquity

SEPTEMBER 28, 2022

Behavior-triggered emails are personalized emails sent based on the activity of a visitor on a particular website. By integrating these two tools, a richer set of data can be collected, helping brand marketers to better understand customer behavior on their website. Connect with her on LinkedIn. Send behavior-triggered emails.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Zoominfo

SEPTEMBER 13, 2022

Now you can export candidate records from TalentOS and match or update existing accounts in Crelate, add candidates from TalentOS to Crelate job records, and push candidates directly from LinkedIn to Crelate via ReachOut. Additionally, we’ve improved the TalentOS platform to update existing contacts in Engage automatically.

Zoominfo 130

Zoominfo Landing Pages Privacy Class 130

KoMarketing Associates

SEPTEMBER 1, 2020

Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.” This is followed by website/SEO (43%) and email/automation (42%). LinkedIn (81%), Instagram (71%) and Twitter (59%) are also being used by B2B marketers looking to resonate with their target audience.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Marketing Insider Group

MAY 2, 2023

You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Run email campaigns.

ROI 232

ROI Webinar Metrics Privacy Content 232

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

SendX

AUGUST 31, 2021

This way people make a mental note to pay attention to this email if they need to buy gifts for the holidays Image of the gift set helps people checkout the product right there in the email without visiting the website or the store Each description tells out what's inside the gift set. What makes this email worth keeping in your swipe file?

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Websites with the same buzzwords (supercharge, anyone?). Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. LinkedIn Learning’s Marketing Tutorials. Lynda.com is now called LinkedIn Learning. Program Recognition: LinkedIn Learning Certifications. Course highlights. Fees: $3195.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113

B2B Digital Marketer

OCTOBER 28, 2021

Jim’s customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders. Booky Call website: [link]. Bookstar PR website: [link]. Jim Knight’s website: [link]. Jim Knight’s LinkedIn: [link]. Podcast Timestamps/Outline.

B2B 98

B2B Work Management Class PR 98

Zoominfo

APRIL 18, 2022

Recruiters can pull lists of highly qualified candidates and link to their LinkedIn profiles directly from the platform. Once verified, recruiters can reach out to candidates via phone or email using their contact information from TalentOS or directly through LinkedIn InMail. ZoomInfo TalentOS is an example of such a data platform.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Webbiquity

FEBRUARY 23, 2021

How do you manage campus events, dorm life, classes, and dining in a safe way? A lot of students are getting used to virtual classes now, so going forward, they may expect more options. Matt: Obviously there’s our website, eCapitalAdvisors.com. They have a revenue stream to look at. It will pay off big in the long run.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Build your own online portfolio of Salesforce skills Create a public website to showcase your accomplishments, personality, and technical ability. But hey, you have tech skills.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Spiralytics

MARCH 27, 2024

They can be blog posts, articles, social media captions, website copies, etc. It can also increase organic traffic to the websites you write for. There are tons of free and paid online classes that can enhance your writing proficiency. For inquiries or assistance, get in touch via our Facebook , Twitter, and LinkedIn profiles.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo OK, But What’s the Problem? It’s pretty easy to imagine how it happens. Here’s why.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

Litmus

SEPTEMBER 24, 2022

It entices more subscribers to click-through—increasing the number of visitors to your website and/or landing page. When we asked our audience on LinkedIn whether or not they’re using it in their emails, a majority of 60% respondents answered “no.” Poll on Litmus’ LinkedIn. Interactivity invites audience participation.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. By the end of this guide, you’ll be a structured data wizard — and your website will reap the benefits.

Organization 78

Organization Marketing Websites Optimization SERP 78

Terminus

OCTOBER 17, 2023

In a recent video, Daniel Englebretson, Chief Customer Officer at Khronos discussed how he leveraged an Account Based Marketing (ABM) approach and advanced tools like ChatGPT to optimize marketing campaigns on platforms like LinkedIn. <script

Account Based Marketing 29

Account Based Marketing Marketing & Strategy Marketing Strategy Optimization 29

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Simply Google ‘social networking websites’.

Social Media 52

Social Media Work Management Marketing Management Class 52

Marketing Craftmanship

AUGUST 14, 2015

A Website that’s Worth Reading: Your website must provide visitors with a clear understanding of who you are, what you do, how you do it, why you are doing it, and who would benefit most from what you do. Your website should also: Use plainspoken, simple language. Use first-class, consistent photography for people’s portraits.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. These groups may have LinkedIn groups, Slack workspaces or listservs. Online courses On-demand training providers, like Coursera, LinkedIn Learning, and Pluralsight, offer access to most content for free. Accept that invitation to speak in a class setting.

Work Management 106

Work Management Marketing Management Training Vendors 106

Exo B2B

OCTOBER 16, 2020

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.» LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Here’s a quick guide on finding and joining groups on LinkedIn. You can listen live on Thursdays at 11:30am PT on LinkedIn , or revisit past episodes here. Hurry on over to Heinz Marketing’s website to sign up today. Take a Class. Attend an Event.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

MARCH 30, 2020

Your website represents you Are you making the most of your website? Your website acts as a salesperson, promoting you and your brand. Stay on top of your website and keep the pages current and fresh. A good starting point is to consider these three points.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 118

Social Media Training Course Resources 118

SmartBug Media

MAY 6, 2020

If you’re new to Google Ads, take a Google Ads class to learn the basics. Just like you create call-to-action (CTA) buttons for your website, create high-quality ads that encourage users to come back to your site to download your latest offer. Display Ads. A great way to drive awareness with paid media is through display ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Valasys

JULY 7, 2020

Sales Insights has been designed to identify statistically significant spikes of account-based activity, including website engagement and advertising, click signals, and surface alerts that are sent directly in Salesforce using the daily email digest updates. The solutions of RollWorks are powered by proprietary data and machine learning.

Account Based Marketing 99

Account Based Marketing ABM Tools Class 99

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? They must be related to your industry.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Biznology

APRIL 28, 2017

Teaching small classes? Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? ” Well yes and no.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Hubspot

NOVEMBER 25, 2019

Mandy McEwen x LinkedIn Marketing. Founder of marketing company Mod Girl Marketing , Many McEwen, recently partnered with LinkedIn Marketing's Thought Leadership campaign. So, if you’re someone out there with a great idea but unsure how to pursue it, this class is for you! See you in class! ??#Entrepreneur

Examples 95

Examples Advertising Agencies Content Class 95

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52