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Twitter Is No More: Unveiling X’s New Brand Toolkit

Oktopost

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

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Twitter Is No More: Unveiling X’s New Brand Toolkit

Oktopost

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62
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Industry benchmarks to inform your social media presence

Sprout Social

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Twitter benchmarks. On Twitter, brands across industries sent an average of 6 posts per day.

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6 Ways to Get Strategic for Twitter Chat Success

B2B Marketing Traction

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences.

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20 Examples of Best Email Marketing Campaigns

SendX

Footer is extremely clean with only the necessary information Each section follows a pattern of - Headline, subheading, images and CTA. It's a DTC brand so tends to send a lot of emails to stay on top of people's minds & keep them informed about new offers and product launches. Copy is short and to the point. Easy to skim through.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. How does MarTech support ABM, and are there classes of innovative solutions in the marketplace that people looking to leverage ABM should consider? Follow him on Twitter @myfavemartin.