Martech

AUGUST 18, 2022

Our goal is to improve all aspects to provide fans a best-in-class experience from start to finish.”. We understand our fans are looking for more immersive on and offline experiences; they want more behind-the-scenes access and content from our world-class athletes,” Trembath explained.

Digital Experience Platform 102

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 102

ViewPoint

MAY 29, 2012

Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. On demand webinars perform 5 times better than live events.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 95

Examples Brand Identity Branding Banners 95

B2B Marketing Directions

FEBRUARY 20, 2021

To produce webinars that are both great marketing events and great learning events, marketers need to be as meticulous in planning the educational aspects of a webinar as they are in planning the marketing aspects. In short, a successful webinar requires both a sound marketing plan and a thorough lesson plan.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Martech

FEBRUARY 1, 2024

In addition to being a lot of fun, it was a master class in communication skills. I performed at comedy clubs, theaters, restaurants, school auditoriums and many bars. I was the opening act for several comedians who are now nationally known. The first thing a comedian must do is connect with an audience.

Tips 109

Tips Conference Act-On Rules 109

Ledger Bennett

SEPTEMBER 26, 2020

They’ll come into your business and bring the critical skills needed to unlock your companies’ full marketing potential. Armed with the knowledge, enthusiasm and talent of Ledger Bennett, these individuals deliver best-in-class performance every step of the way.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Vision Edge Marketing

AUGUST 15, 2013

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. In the past few weeks I have attended several marketing conferences. At each event, marketers are talking enthusiastically about how to make Web sites, SEO, social media, email campaigns, and mobile better. Data Management.

Analytics 100

Analytics Work Management Marketing Management Marketing Automation Services 100

SpotMe Blog

NOVEMBER 15, 2021

Nobody has figured out the proper way to run a fully hybrid event… the question now is how do we make them [virtual attendees] continue to join without feeling like second-class citizens? But the real challenge is how we get attendees to see the benefits of joining in-person after nearly 18 months of just virtual events.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Heinz Marketing

APRIL 4, 2022

They’re doing their cooking class within their kitchen. We’re very niche when we go after our market with these VIP experiences. Whether Dana’s putting on a champagne tasting and, or a cooking class, we like to tailor it to our audience. And it can be two different geographic areas. This is how it’s made.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Hubspot

SEPTEMBER 22, 2017

1) Promote an Upcoming Event or Conference. Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up. Let's take a look at a few examples of conversion-optimized email signatures, so you can get started on creating your own.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 22, 2015

His mission of a “free, first-class education for everyone in the world” and the power that has to change people’s lives—including many that spoke via video—literally brought many to tears. Event Marketing b2b Consumer'

Advertising Agencies 48

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

Content4Demand

FEBRUARY 7, 2020

“I’m taking a departure from delivering an inspirational keynote to provide a course that teaches the essential skills needed for high-performance marketing. The course is titled: “The Demand Generation Master Class,” and I will teach key frameworks and demand generation principles that every B2B digital marketer needs in their tool chest.

Case Study 54

Case Study Case Studies Studies Work Management 54

Vidyard

FEBRUARY 2, 2017

Recently, we spent hundreds of hours analyzing video marketing statistics from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. So marketers like you can compare yourself to the average or even best-in-class video marketers. Want to know how you stack up?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

So marketers like you can compare yourself to the average or even best-in-class video marketers. Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. Want to know how you stack up? Want your very own copy?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Biznology

DECEMBER 8, 2015

I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face. I’m excited.

Impressions 80

Impressions Marketing Automation Services Advertising Agencies Mobile Advertising 80

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. The ability to create and implement a campaign and reach a target audience so quickly makes PPC an optimal choice for contributing to business goals. PPC Is Measurable & Trackable.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. One-on-one events.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business In Your Community. Try event marketing. Live events help community members connect with one another. Here are a few ideas to marketing your local business with live events: Host a block party. Host a networking event. Pro tip: Go paperless.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Hubspot

SEPTEMBER 24, 2018

It’s why event marketers send out dynamic email invitations to “stop by the booth, [prospect’s name]!”. Hopkins writes: “An offer [that] is limited to a certain class of people is far more effective than a general offer. Marketers have been using deadlines (e.g., Dale Carnegie, How to Win Friends and Influence People.

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. The ability to create and implement a campaign and reach a target audience so quickly makes PPC an optimal choice for contributing to business goals. PPC Is Measurable & Trackable.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. The ability to create and implement a campaign and reach a target audience so quickly makes PPC an optimal choice for contributing to business goals. PPC Is Measurable & Trackable.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

Adobe Experience Cloud Blog

JULY 12, 2011

Figuring all of this out is a daunting task for even the most seasoned of marketers. To succeed – and win – in this highly complex and lightning-fast business environment, marketers must possess the speed of a world-class sprinter, the quickness and strength of a NFL middle linebacker, and the balance and finesse of a martial arts master.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

markempa

JANUARY 24, 2006

Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time. Like every great teacher I ever had, I wondered how anyone else in the class learned a thing with all the attention I was receiving.If

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

Bluetext

JANUARY 5, 2021

About : Obrela Security Industries (OSI) provides enterprise-class professional and managed IS services to assess and manage information risk in complex enterprise environments. About : Kryptowire provides software assurance tools for mobile application developers, analysts, enterprises, and telecommunication carriers. Attending : TBD.

Enterprise Management 26

Enterprise Management Work Management Marketing Management Advertising Mediums 26

SWZD

AUGUST 5, 2019

He moved from the agency side to working directly at EMC in B2B Tech marketing. At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 20, 2011

But a lot fewer have actually earned that title by providing us with actionable marketing advice and insightful ideas. The most eventful marketing week is coming up in Boston with the fifth annual Inbound Marketing Summit (IMS), Future M and HubSpot's User Group Summit. Join Inbound Marketing Experts Live in Boston!

Best Practices 28

Best Practices Inbound Marketing Class Hubspot 28

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. It will also double as evergreen content after your event.

Work Management 52

Work Management Product Marketing Management Act-On 52

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Having backup plans in place is critical for success.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Webbiquity

APRIL 23, 2019

G2Planet is an enterprise software company that helps large corporations manage and optimize the performance of their event marketing discipline. But it also helps companies to take their brand activations up a notch, to create events that have a greater impact on brand awareness and image. The Products.

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Product marketing and strategy. Event marketing and PR.

Marketing AI 134

Marketing AI Organization Marketing & Strategy Marketing Strategy 134

SpotMe Blog

JUNE 28, 2023

With in-person events making a comeback, SpotMe’s Swoogo integration will give event organizers what they need to create a frictionless, personalized experience at registration, throughout your event, and with post-event marketing.

Enterprise Management 59

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 59

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Events that Are Perfect for E-commerce.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Trade Show 101

Marketing Insider Group

AUGUST 27, 2020

Remember learning proofs back in high school geometry class? Well, in digital marketing , all KPIs are metrics but not every metric is a KPI. So, it is important for you to narrow down your indicators to only the most important and relevant ones. Ask yourself the most important questions.

Top of Funnel 301

Top of Funnel Business Digital Marketing Funnels Lead Ranking 301