FMG Suite

MAY 11, 2021

We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Christine Lazo, Director of Operations at Hedeker Wealth, hosted a baking class for her clients. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Trade Press Services Newsletter

FEBRUARY 1, 2024

Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” With creative thinking and continuous improvement, you can break out of the rut. Narrow your focus.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Don’t buy into a template mentality for your #content. Click To Tweet.

Rules 99

Rules Creativity Content Storytelling 99

Martech Advisor

JANUARY 23, 2020

Based on the report’s findings, here are a few ways today’s marketers are driving world-class results for their campaigns and how you can emulate these methods for success. Learn More: Email Marketing: 5 Tips to Create Great Email Content. They Understand the Importance of Tracking the Competition.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Strategic-IC

APRIL 24, 2022

They are all word-class companies. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy. Create a content repository. But your content is the showpiece.

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. So these content and creative teams have to work with a lot more agility than they have in the past.”

ROI 143

ROI Content Marketing Planning Gartner 143

Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “ Look Book.”

Creativity 164

Creativity Trends Paid Search Agency Storytelling 164

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. No two content marketing partners are alike.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

The Point

OCTOBER 29, 2021

And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

6sense

DECEMBER 9, 2021

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. Rule #2: The audience is the content. The community dictates — and largely creates — the content. You’ll need someone to “own” the community, vet members and keep them engaged and curate content and discussions.

Class 62

Class Communities B2B Marketing Ad Building 62

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The content team would create a story without an SEO strategy in mind. They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

ClearVoice

JANUARY 29, 2024

Create content. Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. could just be the lightbulb igniters your content strategy needs.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

BenchmarkONE

JANUARY 28, 2019

Adobe Creative Cloud is the cornerstone of any creative person’s digital toolkit. If you’ve just purchased your Creative Cloud membership, you may be feeling overwhelmed by the reality of the possibilities. Terry White is a tech reviewer and Adobe Creative Cloud evangelist. Lynda Adobe Creative Cloud Tutorials.

Creativity 77

Creativity Resources Best Practices Bundling 77

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. Ann Hagner , Vice President, Creative Director – Ann has been a key part of the growth of our creative offerings during her time at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Marketing Insider Group

FEBRUARY 6, 2023

Consumption of content is both on-line and off-line, so we need to take that into account. Deliver next-generation customer engagement with content, consistent messaging and value to specific personas, and increased enablement. This has never been truer in an age of digital-first B2B marketing.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The theme for this year’s #B2BMX event was ‘Performance Plus,’ and it was all about embracing creativity to elevate results,” said Klaudia Tirico , Editor of DGR and coordinator of the KCAs.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. But underneath all those skills is you.

Conference 106

Conference Creativity Startups Network Marketing 106

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Contently

NOVEMBER 10, 2016

Founder and CEO John Foley describes Peloton as a software, hardware, and content company. Capitalizing on the growth of spin classes, he paired indoor cycling with progressive technology and high-energy rides that users could access at their convenience. Customers buy the bike and then take group fitness classes delivered over video.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Content4Demand

MAY 23, 2019

I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. There’s something magical about uncovering a new design theme, content topic or campaign theme. After all, our buyers rely more on content than ever before. Who was involved? . Is it necessary?

Creativity 71

Creativity Tips Stats Class 71

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. That got me. If so, in what way? I pinged him to ask.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Premiere Pro.

Creativity 71

Creativity Enterprise Management Work Management Mobile Advertising 71

Hubspot

MAY 6, 2020

On Facebook and Instagram, people look at video content 5X longer than static content. Some reasons a brand may choose not to go live: time, talent, content strategy, resources, and more. Can you repurpose the live video content elsewhere? All you need to "go Live" is a smartphone and some creative ideas.

Facebook 101

Facebook Social Media Creativity Hubspot 101

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. That’s where content curation comes in. What is content curation?

Curation 141

Curation Content Social Media Custom Publishing 141

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. Evaluating expertise against emerging needs is vital.

First-Mover Advantage 116

First-Mover Advantage Terms and Conditions Work Management Loyalty 116

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. So, when do machine learning and AI content creation cross the boundary of plagiarism? Was this written by a human or a robot?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Scoop.it

JUNE 14, 2022

So when they create and share content, they’re a great support for your marketing efforts. This employee-generated content helps to humanize your brand, which in turn builds trust. What is employee-generated content? Employee-generated content (EGC) is exactly that: content created by employees.

Generation 73

Generation Content Paid Search Agency Class 73

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95