Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. B2B marketing has felt these shifts as much as any other field.

Social Media 139

Social Media Webinar Metrics Media Marketing & Strategy 139

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. Really excited. Dana : Sure.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Hubspot

FEBRUARY 14, 2019

The boss’s executive assistant might have a black belt in karate, and teaching a self-defense class or two could let them apply those talents and make a real difference in someone’s life. A mentorship can make them feel good and improve productivity and confidence among those learning new skills. Stay on Track.

Eye-Tracking 74

Eye-Tracking Trade Show Class Conference 74

The Effective Marketer

JULY 23, 2010

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old typewriters and you had to press each key really hard. And then something happened.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Vidyard

AUGUST 24, 2018

I knew the first day of college, sitting in my Managerial Accounting class, that one, accounting was not going to be easy, and two, I liked to talk way too much to be crunching numbers for the rest of my life. From then on, I decided to pursue a career in sales. Third, I am surrounded by a team that is just as passionate as I am.

Video Marketing 78

Video Marketing Viral Marketing Trade Show Outreach 78

NuSpark Consulting

MAY 24, 2012

It was very well received at the annual conference this week. Outbound includes advertising, trade shows, direct mail, and PR. This week SiriusDecisions presented their new demand waterfall model. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

NuSpark Consulting

MAY 24, 2012

It was very well received at the annual conference this week. Outbound includes advertising, trade shows, direct mail, and PR. This week SiriusDecisions presented their new demand waterfall model. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

SpotMe Blog

JULY 28, 2023

It can be used for any side of in-person gathering, from small corporate meetings to large-scale conferences and trade shows. 111 reviews) #10 EventX EventX is an in-person conference platform that helps conference organizers run smooth onsite experiences for attendees. 1,729 reviews) Capterra Score: 4.4 (886

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

PureB2B

JUNE 29, 2022

Networking usually takes place at dedicated events, such as local business meet-ups, trade shows, or conferences. Think of it as a fitness class for your communication abilities—the more you work the muscle, the stronger it gets. Traditionally this is in-person, but online networking events are an option too.

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

Hubspot

JANUARY 31, 2018

Even if your competitor doesn’t have the same product features today, they’ll probably have it in the next 24 months, and best-in-class features are integrated into every product much more quickly and effectively. 10) Treating Marketing like second-class citizens. Trade shows. Come on, people -- it's not that hard.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. MediaPost ). 5 B2B Lead Generation Stats and Facts. Direct Marketing ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Effective Marketer

JUNE 23, 2009

Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 22, 2012

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Best in class companies are auditing their assets. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. MQL to SAL: 66%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

SalesIntel

DECEMBER 6, 2021

Imagine you go to a conference or wherever your prospects and customers hang out, and you just talk to them, and you listen to their conversations. Attend a Trade Show as Your Guest. Create an Amazing Experience (like a cooking class w/ a chef or wine tasting). They are not actively looking for a website service.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

DECEMBER 6, 2022

Consider hosting events like: Workshops/classes. Show the value your business brings to the community by offering free educational workshops or classes. Host a dance class, cooking tutorial, paint night, dog obedience class, or wine tasting. Open houses. Online events. Design effective ads.

Paid Content 307

Paid Content Small Business Marketing Communities Paid Social Agency 307

Heinz Marketing

MAY 25, 2020

Because you can’t see someone at a trade show doesn’t mean you can’t still talk to them. Matt Heinz: Well, we could spend a whole nother 25 minutes show just on how bad Heinz homeschool was going. Two of them have asked to be transferred to another class. Managing yourself. Managing meetings.

Top of Funnel 106

Top of Funnel Peer-to-peer Work Management Lock-In 106

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

The Effective Marketer

JUNE 13, 2009

Also, the classes (delivered via online webinars, with the archives available afterwards) feature speakers from other respected companies that would love to be able to sell their products to the attendees. Will I get sales calls from each company that is presenting a class? So, why is it free? United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hinge Marketing

SEPTEMBER 12, 2016

Major industry conferences and trade shows track them down for keynote speeches and round table panels. If your writing is weak, take a class or hire a consultant to raise your game. If you’re an expert in something — and good at marketing yourself — these are indeed good times. Refine your communications skills.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Marketing & Strategy Opinions 48

Adobe Experience Cloud Blog

APRIL 21, 2020

For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. Consider swapping your next content-led event for a hands-on virtual experience, like a baking class, wine tasting, or craft workshop.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Webbiquity

APRIL 23, 2019

G2Planet today provides enterprise event management software platforms for three types of needs: very large single-event management (such as multi-day customer conferences with thousands of attendees); multi-event management (for enterprises that participate in dozens to hundreds of corporate and industry events each year); and.

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

Hubspot

MAY 15, 2015

And Competitor C may have a cheaper on-ramp product (while you have the gold-plated, bullet-proof, enterprise-class option). You go to the same trade shows and speak at the same conferences about pretty much the same things. Tap dance.”. You serve the same people, helping them solve the same problems.

Enterprise Management 28

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 28

Terminus

DECEMBER 15, 2017

Because of our best-in-class B2B targeting technology, Terminus gives marketers the ability to target specific personas at these accounts with different messages. That’s because a granular target audience allows you to deliver highly relevant advertising, which leads to significantly better results. Event Attendees.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

SpotMe Blog

SEPTEMBER 1, 2022

For example, a trade show is a B2B event. For example, a conference or a networking event are B2C events. Conference. Conferences (also known as conventions) are formal events people attend to discuss a common interest, such as an industry or profession. Conference pack. Trade show.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Heinz Marketing

SEPTEMBER 3, 2018

I think, as we record this the day after Urban Meyer got a three-game suspension for some not good stuff going on behind the scenes in the athletic department, but I guess the silver lining for Ohio State this year is those first three games are non-conference games against not very good teams. It was obviously very entertaining.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Work Management B2B Sales 51

Convince & Convert

AUGUST 31, 2015

Events and User Conferences. Not only does it engage the email recipient, but it keeps them aware of what conferences, trade shows, job fairs, and other events your company is hosting. One of the best use cases we see is the promotion of user conferences for several months leading up to the event.

Promotion 150

Promotion Thought Leadership Broadcasting Content 150

Jifflenow

NOVEMBER 10, 2021

Over 60 Fortune 2000 companies have adopted it and have more than doubled their customer meetings at user conferences and trade shows. Jifflenow has been proven for companies that need scalability, configurability, security, and world-class customer service.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

Single Grain

SEPTEMBER 3, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Give them a try and see if they work for you.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Valasys

APRIL 5, 2019

This real-time handover to sales will help in the personalization of the lead follow up and will accelerate pipeline-to-revenue from in-person trade shows, events, and conferences. By using the Akkroo iOS and Android app, Akkroo gives B2B marketers the power by letting them collect leads at any trade show or event.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Act-On

NOVEMBER 7, 2023

Maybe this means that pile of leads from the trade show you just attended has to wait. Best-in-class senders can get away with sending millions of emails in under 20 minutes, whereas a low reputation sender may struggle to get 20,000 emails accepted and delivered to the inbox in 3 hours. Use only the very best data.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Webbiquity

DECEMBER 15, 2020

Top designer and builder of modular and portable trade show exhibits worldwide. The first ever badass conference just for enterprise software startups. World class amenities in a vibrant urban location. Ventures is a research-driven venture capital firm focused on frontier tech. Followers: 5,990. Following: 235.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Lead Liaison

JUNE 27, 2017

QuestSoft will be attending a conference in Florida in the coming weeks, and they are focusing a nurture campaign geared towards their trade show audience. Marketing with Lead Liaison has resulted in increased appointments at their trade show booth.

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

TaylorMadeIn KEW

NOVEMBER 18, 2018

Accept it, you’ll be doing those mind-numbing tasks that are a part of the job and no one else wants to do – packing up and shipping the boxes for that trade show or conference, updating CRM and probably every spreadsheet the team uses, taking the notes at meetings and every other brainless task that exists.

B2B Marketing 72

B2B Marketing Planning B2B Paid Search Agency 72

Engagio

JANUARY 5, 2021

Saying “Hi John, it was great bumping into you at the SiriusDecisions conference yesterday— let’s continue our conversation about your ABM strategy over coffee next week” is personalization. At best, you’ll have no more than a handful of accounts you can execute a world-class ABM strategy against with 100 percent personalized ABM.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Single Grain

OCTOBER 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. If your audience is primarily other business owners, for instance, you’ll probably be better off participating in a trade show, rather than opening up a pop-up shop. Storefront.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101