KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. Sometimes the answer you get depends on how you ask the question.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Marketing Insider Group

AUGUST 17, 2020

Use Breakout Channels for Brand Awareness: As you create breakout channels on your virtual or hybrid platform, display messages, banners, logos, or signage from partners in the channel. You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. After the Event.

Lead Ranking 353

Lead Ranking Lead Scoring Co-Registration Banners 353

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Digital audio continues to grow as an ad channel — it’s expected to exceed $11 billion in U.S.

Creativity 108

Creativity Paid Search Agency Campaigns Advertising Agencies 108

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take, for instance, a manufacturing company implementing chatbots in its customer service channels.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 114

Planning Marketing Plans Spending Network Marketing 114

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Why we care. A pixel to track campaign efficiency.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. By the numbers.

Sample 93

Sample Customer Surveys Mobile Marketing Statistics 93

Martech

NOVEMBER 28, 2023

Changing the channels. One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. This year’s survey will take just a few minutes to complete. This year’s survey will take just a few minutes to complete.

Customer Surveys 98

Customer Surveys Budget Programs Click Rate Rules 98

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 112

eCommerce Enterprise Management Paid Search Agency Marketing Management 112

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). UTM tagging, or data we add to call-to-action links, etc.,

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 106

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. million unique titles across linear and streaming channels. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. More streaming subscriptions.

Demand 103

Demand Customer Surveys Paid Search Agency Communities 103

Martech

FEBRUARY 13, 2024

It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! How has it been for you? In your inbox.

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize marketing budgets and allocate resources to the most effective channels and strategies. Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech

FEBRUARY 6, 2024

Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. Consumer touchpoints have become so multiplied and diverse that multi-channel attribution has already been taking a beating. Click here for survey Get MarTech!

Trends 109

Trends Work Management Marketing Management Advertising Agencies 109

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Brands leveraged the record-breaking viewership (123.7 How has it been for you?

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

Martech

FEBRUARY 6, 2024

Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMS 112

SMS Purchase Planning Mobile Marketing 112

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Where the focus is.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. NFTs and the metaverse.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Marketers are ready to embrace AI in the retail media space.

Marketing AI 111

Marketing AI Media Paid Search Agency Privacy 111

Martech

JANUARY 24, 2024

The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using self-service support channels. Why we care.

Enterprise Management 106

Enterprise Management Marketing Management Vendors Knowledge Base 106

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Create a dedicated handle for your customer support team to separate customer service problems from your main channel.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Branded content campaigns for promotion and distribution Branded content campaigns provide a targeted approach to promoting and distributing branded content across various channels.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Which is their preferred channel for customer care?

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Martech

DECEMBER 7, 2023

It engages customers across channels, personalizes interactions, and integrates external data. It uses proprietary technology and large language models to scan enterprise knowledge sources and provide accurate information quickly through various digital channels. Click here to take the survey Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Multi-Channel Customer Satisfaction FAQ 99

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. It has been widely assumed that one effect of the pandemic — and especially of the initial, widespread lockdown — was to make not only consumers but also B2B buyers reliant on digital channels to research and execute purchases. Program manager Nichole Cook.

Customer Surveys 86

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 86