Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels
Customer Experience Matrix
FEBRUARY 4, 2010
Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics. Indeed, integration and sharing of online data is the real focus of the survey (and Coremetrics’ business).
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