Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Martech

APRIL 18, 2024

Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” “A key event is an event that you mark as important to your business.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

MARCH 26, 2024

Multichannel means the company interacts with customers through multiple channels, both online and offline. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is omnichannel? They know me.

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

Martech

FEBRUARY 6, 2024

We had already become accustomed to buying some goods online; now we were buying everything online down to perishable daily groceries, either for delivery or pick-up-in-store. We could browse in stores again, but we had become habituated to browsing online (or in app) and for a much wider range of goods than ever before.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. As consumers grow more wary about their privacy online, they’re turning to closed spaces to share and engage with content.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. Diversifying channels allows your brand to integrate into the customer’s lifestyle seamlessly.

Loyalty 117

Loyalty Touchpoints Mobile Marketing Interactive Marketing 117

Contently

JANUARY 24, 2023

With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Instead, they’re using multiple channels throughout the buying journey and breaking down the walls between them. Even Google admits that social media is encroaching on its turf.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Sprout Social

OCTOBER 19, 2023

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Below we dig into the key steps involved in online reputation monitoring and why it matters. Table of contents: What is online reputation monitoring? How is online reputation monitoring done? or G2), it goes far beyond that.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Digital engagement is how your company interacts with potential and current customers across digital channels. Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. Global social commerce sales are estimated to reach $2.9

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Sprout Social

APRIL 17, 2024

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder. 9 chatbot building tools to boost efficiency 1.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV. Social video. Social video is projected to reach $23.4

Spending 59

Spending Paid Search Agency Top of Funnel Cable 59

Stevens & Tate

SEPTEMBER 20, 2023

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Ways of Advertising Online Digital or online advertising comes in various forms.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

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Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online. If not, they risk ceding the narrative and attention to competitors, influencers and online publications.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Instead, it’s a growing channel that builds brand credibility. Like other social media sites, LinkedIn attracts professionals from various industries. What sparked the shift to influencer marketing?

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Go Beyond SEO

APRIL 23, 2024

Invest in search engine optimization (SEO) to improve your online visibility and attract organic traffic. Social Media Marketing Social media platforms provide a vast audience for promoting your pest control services. Remember, a well-rounded lead generation strategy encompasses multiple channels and approaches.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Social Media Use in Philippine Government: A Quick Overview.

Social Media 118

Social Media Tips Media Privacy 118

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. As with any channel you’re considering using, this is the most important question to ask. Even if X’s influence is waning, it is still a primary social media channel.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

Loyalty 112

Loyalty eCommerce Buzz Paid Search Agency 112

Martech

MAY 4, 2023

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” StructuredWeb ’ s ChannelGPT, an AI-powered feature of its enterprise through-channel marketing automation platform. Contentful’s Composable Content Platform’s Scale is an AI content generator feature.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. Paid channels require special attention.

Tagging 122

Tagging CPC Cost Per Click Campaigns 122

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. Online sales are expected to make up 22.3% A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. of retail sales overall by 2023.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144