Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. It comes with a price tag, which varies depending on the channel. Social media ads. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. Most content marketers use paid channels.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Marketing Insider Group

JANUARY 31, 2023

Also, keep in mind that a full-service offering is more demanding than that of engagement in just one or a few channels. Agency Model When it comes to agency models, there are typically two kinds: digital full service and digital channel specialists.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 109

Campaigns Account Based Marketing B2B DemandBase 109

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” These include videos, webinars, podcasts, articles, and social media posts. Readers have high standards for thought leadership content.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Oktopost

JANUARY 8, 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. YouTube channel cover photo size: 2048 x 1152px.

Social Media 145

Social Media Media Ideal Customer Profiles Guidelines 145

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Contently

FEBRUARY 28, 2023

That’s 30x the average of other channels. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions. You can use social media, email lists, or partnerships with other podcasts or media outlets. According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel.

Advertising Agencies 126

Advertising Agencies Emarketing Validation Touchpoints 126

SocialPilot

MARCH 5, 2024

Now, calling shots on the platform without assessing Facebook insights could be a total waste of such a powerful marketing channel. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. How to Track Impressions? That’s why!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

ClickZ

FEBRUARY 16, 2024

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

MARCH 1, 2023

Using the right combination of channels is essential in today’s dynamic landscape. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination.

Touchpoints 116

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 116

Blue Flame Thinking

MARCH 28, 2024

With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. The attention-getting messaging in these channels should be based on an understanding of audience pain points and how you solve those.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

SmartBrief - Marketing

FEBRUARY 6, 2024

The brand followed up with new spots on social media that engaged and expanded audiences. Pretty impressive for a life-size Pop-Tart. #4: Laugh at yourself Pop-Tarts again paves the way in this regard. And past channel investment models must be challenged. The marketing was so good that it garnered $12.1

Marketing Budget 78

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 78

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Go Beyond SEO

FEBRUARY 28, 2024

Social media platforms have become indispensable tools for brand building. Social media platforms and content marketing are powerful brand-building tools. Consistent Brand Voice: A consistent brand voice across all communication channels helps build recognition and trust among clients.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

Martech

JUNE 15, 2023

With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. With better segmentation comes fewer wasted impressions and ad dollars. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

Paid Search Agency 120

Paid Search Agency Optimization Ads Mobile Advertising 120

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. A must-listen episode for any social enthusiast!

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. Because YouTube’s algorithm (like most social algorithms ) is unpredictable. Anything you can do to optimize your channel performance is a plus. Views: The number of legitimate views for your channels or videos. The Realtime Report.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. At L.L.Bean, the answer was yes. To quote the company founder, Leon L.

Social Media 115

Social Media Work Management Paid Search Agency Marketing Proposals 115

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Contently

APRIL 6, 2023

Sometimes, knowing your customers can enact social change as well as increase brand affinity. percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Navigate the Channel

OCTOBER 4, 2023

Activity Activity is what you’re doing to generate impressions, traffic, and conversions. This is the time you put into SEO, PPC, social, content marketing, content creation, and other efforts that you invest in through time or through an outsourced vendor. This is the broadest category to track, but is important.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 Integrating Email Marketing with Other Content Distribution Channels Use your email marketing seamlessly with other content distribution channels for more effective marketing campaigns. percent for open rates, which is generally considered outstanding by industry standards.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Click-through rate.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

ClearVoice

MAY 6, 2024

Social listening: Actively monitor conversations on social media platforms to understand what topics your audience is discussing. This will allow you to provide your audience with the right content at the right time and through the channels that matter to them.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. Impressions? With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I

Linkedin 104

Linkedin Ad Frequency Social Media Marketing Analytics Tools 104

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Instead, it’s a growing channel that builds brand credibility.

B2B Marketing 124

B2B Marketing B2B Planning B2B Thought Leadership 124

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy. Meet Jennifer Gutman.

Social Media 158

Social Media Media Transparency Webinar Metrics 158