Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities.

Acquisitions 99

Acquisitions Marketing Budget Analytics Allocation 99

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Develop a Cross-Promotional Marketing Strategy. Cross-promote your webinar across multiple channels to increase overall reach.

Webinar Metrics 344

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 344

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Lead Forensics

APRIL 25, 2024

Improve customer experience and satisfaction; identify clients that are unhappy or struggling, and maximize upselling and cross-selling potential — remember, Forrester found that businesses leading in CX outperform laggards by almost 80%. Identify opportunities to upsell and cross-sell Your customers are your greatest assets.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Convince & Convert

APRIL 12, 2024

Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data.

Social Media 134

Social Media ROI Media Cross-Selling 134

Marketing Insider Group

MAY 11, 2021

This is useful for upselling and cross-selling to current customers. Learning which types of content resonate best with your audience (or different audience segments) and which channels they’re using most can inform future content marketing decisions. Upselling and Cross-Selling to Current Customers.

Lead Ranking 350

Lead Ranking Analytics Marketing AI Marketing Budget 350

Martech

APRIL 9, 2024

Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices. This results in a more personalized experience for your customer on their preferred channel.

Paid Search Agency 108

Paid Search Agency Features Personalization Ads 108

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Step 4: Create a project plan Organize your project plan around the objectives Typically, I start with each channel (web, social, email, search, paid promotion) and build out critical milestones by the audience.

Work Management 100

Work Management Brand Identity Branding Marketing Management 100

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

NOVEMBER 22, 2022

“One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Cross-channel domination. Dig deeper: Brands are betting heavily on CTV.

Advertising Agencies 105

Advertising Agencies Cross-Selling Brand Identity Branding 105

ANNUITAS

AUGUST 19, 2022

Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling. Prophet / Altimeter : “Sales’ digital transformation will rely on new levels of trust among sales teams for the data and tools they use to navigate digital selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences. Collaboration is Slack’s brand promise.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Vision Edge Marketing

SEPTEMBER 19, 2023

These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities. Ensure a seamless and consistent experience across customer touchpoints, including online and offline channels to meet customer expectations and preferences.

Enterprise Management 241

Enterprise Management Allocation Customer Satisfaction Lead Ranking 241

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Continue to work with your cross-functional lead scoring squad to monitor progress, track success, and refine your model over time. So let’s break it down.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Optinmonster

APRIL 8, 2024

Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. This is known as the decoy effect and there’s a popular anecdote about how it works: Williams-Sonoma was having trouble selling their $275 bread maker.

Product 89

Product Lead Ranking Urgency Marketing Cross-Selling 89

Top Rank Marketing

AUGUST 16, 2023

Learn more with our free download: The B2B Guide to Marketing with Intent Focusing on retention, cross-selling, and up-selling A more favorable finding in Demand Gen Report’s buyer survey, according to Constantine von Hoffman at Martech : “Customers want to do business with people they already know.”

B2B Marketing 98

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 98

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care. They will choose not only when but where to view and engage with your content.

Cross-Selling 105

Cross-Selling Vendors Advertising Agencies Mobile Marketing 105

ClearVoice

MAY 6, 2024

Or perhaps even pay closer attention to the solution that it’s selling ? This will allow you to provide your audience with the right content at the right time and through the channels that matter to them. Similarly, a lack of cross-functional collaboration will result in halfway personalization measures.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Certain e-commerce platforms will also enable you to consolidate offline and online purchasing history to target customers with tailored promotional messaging, incentivizing upsell and cross-sell further. #3- billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Optinmonster

APRIL 11, 2024

Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Example 3: The Cross-Sell Business: You run an ecommerce store that sells educational materials for kids. Then, trigger a tailored OptinMonster popup that aligns with their interests.

Automation 85

Automation Marketing Websites Work Management Conversion 85

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

FEBRUARY 13, 2024

By measuring and reporting on the success of their aligned martech investments, they highlighted how the integration of their online ecommerce platform with in-store customer behavior analytics tools significantly improved cross-channel marketing campaigns.

Marketing Automation Services 102

Marketing Automation Services Work Management Lead Scoring Lead Ranking 102

Liveintent

DECEMBER 1, 2021

Publishers across the globe are most interested in audience data to help them improve yield across channels. What types of data (new or existing) would you like to improve in order to optimize yield across all channels? Cross-platform (web, app and email) ad exposure data. Audience data. The cookieless future.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Martech

SEPTEMBER 11, 2023

Customer journeys also provide] the context, the touch points, the channels, the location that they are in as they are trying to accomplish these goals.” That’s because all the individual actions that customers take are now seen in context within the entire journey. What are they trying to do, what are they trying to get done?”

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Martech

JUNE 29, 2023

Dig deeper: Why we care about marketing automation Model your digital experience on industry leaders Successful digital experiences have a consistent look and feel regardless of the number of products the business sells or the number of touchpoints. These experiences also generate compelling calls to action and personalized recommendations.

Touchpoints 106

Touchpoints Dwell SMS Cross-Selling 106

Goodish Agency

AUGUST 5, 2021

Growth marketing is a long-term, all-encompassing strategy of growing an audience relatively fast while testing different channels, optimizing messaging, etc. Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Hubspot

MAY 17, 2021

If you haven't and are still using old YouTube strategies, you won't benefit from having a channel. Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. What you should do is naturally find ways to cross-promote content.

Youtube 100

Youtube Hubspot Tactics Video Marketing 100

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 72

Promotion Cross-Selling Bundling Advertising Agencies 72

Televerde

JULY 12, 2022

Taking the time to invest in their experience also opens the door to cross-selling and upselling opportunities. Account-based marketing works best when selling to larger businesses that make more significant purchases. Use a Variety of Sales Channels. Why B2B Companies Use ABM.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Outgrow

FEBRUARY 12, 2023

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105