Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. Of course, neither of these is in great supply in this environment.

Intent Data 98

Intent Data Intent B2B Peer-to-peer 98

Smashmouth Marketing

JUNE 16, 2022

Green Leads is growing rapidly and has a bright future ahead with our new owners. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco. ACTIVATE really is the perfect fit and will carry on the legacy of Green Leads for our employees and clients.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives. For lead generation, an eBook may be one tactic.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. According to the CMI (Content Marketing Institute) 11th Annual B2B Content Marketing report , most content marketers are at 81 percent. Lead Generation Metrics. Your content is the hook to gain the lead.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. Effective lead generation Podcasts in B2B can serve multiple goals. Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. in the 55+ category. So, clearly, the platform has a lot of potential for B2B marketers. TikTok users are 1.3x

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. His team is great at closing deals, but lead prospecting is time-consuming and costly. His main concerns are the quality and source of leads.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Marketing Insider Group

MARCH 4, 2024

Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. From that point, you can move to your second goal: Generating appealing, clickable content that shows you understand the viewer. Today, influencers exist in nearly every category, including within B2B industries.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Webbiquity

JUNE 8, 2021

For example, as a business’s email marketing tactics begin to generate more traffic than its PPC approach, it can use its planned budget to divert more resources to email marketing to capitalize on the shift. Both focus on generating traffic, and both need adequate funding to prove successful. Assists in the proper allocation of funds.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

The Point

FEBRUARY 28, 2023

Certain lead generation programs – notably content syndication – tend to be popular uses of MDF funds because they’re perceived as easier to launch and manage and because they guarantee a tangible result to the sponsor. If you do invest in lead generation, set clear expectations for sales follow-up.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

NOVEMBER 23, 2023

Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Can you generate leads with content marketing? Content marketing generates leads because it helps to attract more potential customers to your business. Anyone can do this research.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? The days when a marketer’s primary responsibility was simply generating raw leads to throw at sales are behind us.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

sagefrog

JANUARY 3, 2024

Launched a New Website In June, we launched a clean and crisp new website to enhance its user-friendly interface, weave in updated branding elements, and share valuable B2B content with fellow marketers.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. What is category leadership? While there’s definitely overlap, I’d argue category leadership takes it one step further. How do you enhance category leadership?

Research 103

Research B2B Thought Leadership Thought Leadership Cold Calling 103

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. return on ad spend. return on ad spend. “We billion business prospects. billion business prospects.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! In the realm of B2B, data refer to pertinent information concerning other businesses. If that’s the case, Business-to-Business data becomes a critical asset for you.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. That’s a lot of business. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas. As time progresses, your goal should shift to increased leads and ultimately revenue.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation. B2B buyers are still people.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Square 2 Marketing

JUNE 13, 2023

When you look at the most successful B2B marketing campaigns over the past few years as measured by leads generated and revenue growth, there is a very noticeable trend. None of them focused on generating sales-qualified leads.

Communities 52

Communities Sales Qualified Leads Ad Building Hubspot 52

Directive Agency

APRIL 21, 2023

Ensure the directory ranks high on a search for “best (your primary software category).” They told us to expect 150-250 clicks/per month, but we got 35 clicks/per month and one bad lead/per month. You will also need to consider the category fit of a directory. Still have more questions? Let’s explore each of these options.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

SEPTEMBER 20, 2021

The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. “Meanwhile sellers are receiving way to many unqualified leads.” ” The future of CRM?

Work Management 129

Work Management Marketing Management Salesforce.com Sales Qualified Leads 129