Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 102

Ad Building SMS eCommerce Segmentation 102

SmartBug Media

AUGUST 29, 2023

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Marketing Insider Group

SEPTEMBER 5, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group. Go rogue, or achieve consensus.

Purchase 100

Purchase Ad Building Business Marketing 100

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! The main takeaway: Providing all the content your buyers need to make a purchase decision will work in your favor when your product is top of mind when it’s time to buy!

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. No one reads your emails Less than 8% of the contacts in your purchased or third party list will open your emails.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 70

SMS Marketing AI Best Practices CMO 70

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. This is an apparent use case because the bulk of buyer research occurs online before a prospect talks with a salesperson. . If you utilize intent data correctly, it will provide you with such capacity.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Engagio

MAY 15, 2023

Everyone’s talking about ROI these days when it comes to making technology purchases. ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before. Anything I missed that you consider when evaluating your tech purchases?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Porch Group Media

JANUARY 30, 2023

Each message built on the prior one and they really told a story about the journey, deciding how, when, and why to purchase their products. The post Case Study: Email Marketing first appeared on V12. We coordinated the plan and we emailed twice a month. The emails told a story across the different audiences.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

B2B Digital Marketer

SEPTEMBER 28, 2023

Uncovering the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Biznology

APRIL 27, 2017

But the path to purchase differs with each business. A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates. In which case, you must strive to fix the problem. In which case, you must institute a win-back effort.

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

B2B Marketing Directions

NOVEMBER 29, 2020

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. sources of information when researching potential purchases, up from 5.1 sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? Does this help explain digital transformation to you?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. Post-purchase, they need to know how to use the product. “How?” ” you might ask. Follow the money. In your inbox.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Optinmonster

MAY 20, 2022

Because that person has already visited your website, they might be more inclined to purchase or subscribe when they see your ad. That way you’re not showing them ads for a product they’ve already purchased. Suppose a user places an item in their cart but doesn’t complete the purchase.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Hubspot

AUGUST 18, 2020

But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? However, as the world grows more and more digital, each new generation is making even more online purchases. Over 30% of that group have purchased multiple products after previewing them with AR.

Paid Content 101

Paid Content Purchase Product Research 101

Porch Group Media

JULY 27, 2022

Understanding Consumers, Retailers and the Journey to Purchase. We focus a lot on the journey to purchase and consumer behavior. Are you able to be reasonably precise in terms of understanding timing, the whole purchase process, and where that consumer might be in the journey at any given time?

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

SalesIntel

JULY 12, 2023

This blog will explore four key insights to help you make an informed decision when purchasing B2B data. Here are some key points to consider regarding the role of a B2B data provider: Does your data provider serve your business case? Data Quality and Accuracy: Data quality is paramount in any B2B data purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Sales Engine

AUGUST 2, 2017

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Allocadia

MAY 23, 2023

Box’s marketers create their plans in Allocadia, create purchase orders in Coupa, execute activities using Marketo and other systems, and record pipeline impact in Salesforce.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Sharpspring

OCTOBER 27, 2020

The purchased list. As professional marketers, we all have access to the option of obtaining as many email contacts as we’re willing to purchase. It’s never a good idea for a legitimate marketer to purchase lists. Keep reading as I outline the very real dangers of purchased lists. Not convinced? An Uninvited Guest.

Purchase 52

Purchase Lead Ranking CAN-SPAM Deliverability 52

Martech

AUGUST 22, 2023

Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. Communications included a monthly newsletter with product and solution updates, testimonials, case studies and training materials.

Case Studies 88

Case Studies Case Study Studies Buy 88

SnapApp

AUGUST 23, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48