Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 96

Youtube Trends Tips Keywords 96

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

Webbiquity

SEPTEMBER 28, 2021

Not only that, but for those who are close to you, be sure to have their email addresses or phone numbers in case you lose access to your biggest social network. Prior to that, I was caught up in the bots on Facebook, back in January on my personal account, along with a few other million people. YouTube Rules. It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

ConvertKit

DECEMBER 12, 2021

An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Nick True launched his personal finance blog, Mapped Out Money, in 2015. He now has over 47,000 subscribers on YouTube. Here’s how he does it: #1: Create dedicated lead magnets for key YouTube videos.

Youtube 79

Youtube Automation Landing Pages Leads 79

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business. Your personal appearance is an important part of your visual brand. Gain personal qualifications. There are many ways to market yourself.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

ClickZ

JULY 17, 2020

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Today, AI technology in advertising is wrapped around automation, personalization , segmentation, and other functions that ad stacks are impossible to imagine without. . Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Scoop.it

APRIL 20, 2021

But we probably have over 100 volunteers online and we have huge social presences on Youtube, Facebook, Instagram and Tiktok. CB: Actually my role is more so the future thinking dreamer, that’s my personality! The post [Use Case] Big Cat Rescue & Scoop.it: How content contributes to animal protection appeared first on Scoop.it

Public Relations 93

Public Relations Content Youtube Work Management 93

Biznology

MAY 13, 2014

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Case in point, my own vanity URL for my Google+ profile is not only plus.google.com/+ChrisAbraham but is also google.com/+ChrisAbraham too.

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. With that, we rest our case – here’s what you can do to make yours. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube.

SEO 243

SEO Lead Ranking Content PR 243

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. I - Personalization Goes Pretty Far. Personalization ensures your customers feel heard and appreciated. . E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Webbiquity

JUNE 20, 2023

Whether it’s increased revenue, improved productivity, or any other measurable business result, talking about concrete benefits creates a compelling case for potential buyers. #3 One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. If your audience is older maybe that’s not the case. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Personalized messages. You might also consider creating personalized videos to engage with followers in a creative way, one-on-one. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious. How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Webbiquity

FEBRUARY 21, 2023

That wasn’t always the case though. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. In our case, that works well. I believe that a person who never made a mistake has never tried anything new.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Bluetext

MARCH 10, 2023

Video captioning ensures that viewers can comprehend any auditory cues and dialogue in your video, making it accessible for persons who are deaf, hard of hearing, or non-English speakers. YouTube, Snapchat, and many other social network sites are moving gradually to a captioning system.

Video Marketing 26

Video Marketing Mobile Advertising Case Studies Click Rate 26

Martech

JANUARY 16, 2024

He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I But when Lincoln contacted his rep, the person did not know anything about this and could not help. Nonetheless, the rep said this wasn’t the case, but did escalate the issue to their manager.

Paid Search Agency 119

Paid Search Agency Work Management Marketing Management Advertising Agencies 119

Webbiquity

MAY 18, 2021

Is that still the case? Gripped ranks YouTube as the second-best social network for B2B marketing, followed by Instagram, then Facebook…and finally Twitter, in fifth place. 4/8 The smartest person using this Twitter handle. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. A talking puppet can get away with a lot more than say, a person. First – they’re hilarious.

Case Study 138

Case Study Case Studies Studies Paid Search Agency 138

Marketing Insider Group

SEPTEMBER 16, 2020

Let your personality shine a bit and open yourself up. Look a little deeper and you’ll see how Stories can let B2B Marketers connect on a more personal and deeper level. Events are a major source of leads for many B2Bs and 85% consider in-person gatherings essential to their marketing strategy. . Don’t Be Overly Casual.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363