Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? Your target audience gets to decide how valuable your content is. What we assume is valuable to our audience sometimes isn’t, and the opposite can be true as well. So how do we go about building more value into our email marketing strategy?

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? Your target audience gets to decide how valuable your content is. What we assume is valuable to our audience sometimes isn’t, and the opposite can be true as well. So how do we go about building more value into our email marketing strategy?

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Webinar scripts. Example 1: Woobox case study. ” — Dr. Brené Brown.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Terminus

MARCH 30, 2017

Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing , a B2B marketing and sales acceleration firm that delivers measurable revenue results for their clients. Many marketers pigeonhole themselves into creating content for one sole purpose.

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Heinz Marketing

FEBRUARY 24, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. But a few years ago, this was hardly the case. It’s a growth strategy. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at. What did we learn from it?

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. 1) Consumption Metrics.

Advertising Benchmark 28

Advertising Benchmark Top of Funnel ROI Content Marketing 28

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. Rather than directly promoting a product or service, the goal is to inform, educate, entertain, and solve pain points for the audience.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Seismic

MAY 11, 2022

Under our current messaging framework, this would read something like this: The true mark of an effective sales enablement strategy is growth. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Internal Success Videos. Buyer’s Guides.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

ConvertKit

APRIL 25, 2019

We consider email marketing to be the heart of your marketing funnel. Although a lead magnet , landing page , or email opt-in form may attract new email subscribers, the relationship begins with your email sequence. 5 types of email sequences for your email marketing funnel.

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Education 85

ConvertKit

APRIL 25, 2019

We consider email marketing to be the heart of your marketing funnel. Although a lead magnet, landing page, or email opt-in form may attract new email subscribers, the relationship begins with your email sequence. 5 types of email sequences for your email marketing funnel.

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Click Rate 85

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? But this is the truth: you need competitive strategies to generate demand and gain traction in the market. Integrated Marketing. We don’t blame you.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Modern consumers are savvy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112