Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. You have unlocked another part of reaching your audience, whether with a video on social media that goes viral or a gated piece of content landing quality lead after quality lead. You get it!

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Sprout Social

SEPTEMBER 14, 2023

Which was the basis for viral Posts that tap into everyone’s relatable drive-thru ordering experience… And Posts that feature products and how people use them—like this Post when McDonald’s asks their audience, “remind me to take my mcflurry out of the freezer in 13 mins” so it doesn’t get too frozen.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Case studies. Harness the power of hashtags.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

FEBRUARY 17, 2017

Read This Book If You: Want to boost the virality of your content. Are curious to learn more about word-of-mouth marketing. Would like to see marketing examples from SMBs that have gone viral. And she has the case studies to show you how to do it.". Source: Tom Writes A Book.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Outgrow

NOVEMBER 24, 2019

Moreover, we are giving out the best practices for giveaways along with actionable tips and real-life case studies. . This increases the chances of your giveaway/contest gaining more traction through the word-of-mouth. 5) Google Keyword Planner + Right Hashtag = Virality!

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content. It inspires us to try new things, to innovate, to be a little weird. It’s a state of mind we like to call #Goodweird.”.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

SalesIntel

JULY 12, 2021

So, you should incentivize their word of mouth through things like referral programs. Even better if you can find a way to build virality into your offering. Things like case studies, reviews, and video testimonials make the case for you in the customer’s own words.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

MLT Creative

APRIL 13, 2012

With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. Word-of-mouth marketing is huge right now, so tap in. Check it Out: Mashable’s “Social Media” Section.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Most customer attacks don’t go viral, but they can be effective even without big numbers. Farming Out Customer Care. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. Image via BigStockPhoto.com.

Case Study 153

Case Study Case Studies Storytelling Studies 153

EveryoneSocial

NOVEMBER 19, 2019

This is not to say the reputation of your organization did not matter before, because word of mouth is — and continues to be — a timelessly powerful channel. Too many times, brands that have been around for years feel they are untouchable until something happens and starts going viral online. Review Sites.

Work Management 61

Work Management Marketing Management Lead Scoring Lead Ranking 61

Hubspot

MAY 24, 2017

Owned media may also come in the form of case studies, whitepapers, and ebooks. Simply put, this refers to the media exposure earned by your brand through word-of-mouth. These types of media are not only controlled in terms of production, they're also controlled in terms of distribution, because much of it is "gated".

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Adobe Experience Cloud Blog

DECEMBER 7, 2009

The New Rules of Viral Marketing. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free. The marketing strategy ebook offers insight from new media experts as well as viral marketing success stories. Effective Internet Presence.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

ConvertKit

FEBRUARY 16, 2021

Word of mouth is a powerful way to grow your reach, and Monica makes the most of it. It’s always original content about blogging, SEO, going viral, attracting an audience, and a splash of motivational moments. It’s laid-back and delightful: The double opt-in email from Blogging for Devs. Regular newsletter. As much as 72.5%

Communities 76

Communities Newsletter Blogger Landing Pages 76

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. The world, at your ‘tech and call’.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Contently

APRIL 18, 2023

Channels that B2B organizations have seen a healthy return according to content marketing ROI statistics include: White papers and case studies: Providing in-depth industry insights, survey reports, and case studies can position your brand as a thought leader and generate leads.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

ConvertKit

SEPTEMBER 23, 2021

I’m always trying to continue to leverage listener word-of-mouth. By showing up every day for your community, at the highest quality you can, you’ll start to build momentum—and word-of-mouth. #5: 5: Build your own word-of-mouth. Podcast discovery still happens mostly through word-of-mouth.

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need -- revenue.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Brandpoint

JUNE 12, 2019

Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. Social shares & online word-of-mouth. Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Optinmonster

SEPTEMBER 23, 2021

It helps you create online contests that are designed to go viral from the start. One of the most powerful (and underrated) eCommerce marketing strategies is referral marketing (also known as word-of-mouth marketing ). That’s because you can allow people to enter your contest with “entry tickets.”

eCommerce 126

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 126

Directive Agency

APRIL 15, 2022

Social media content doesn’t always mean creating viral videos and memes, although that could work if it aligns with your brand voice and you have the creative capacity. Partnering up with relevant influencers in your niche can be a great way to spread the word about your software. Case Studies. Influencer Marketing.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

PureB2B

JANUARY 31, 2019

Moment marketing is a great way to become relevant or go viral for a certain period of time, but sticking to evergreen topics in your niche is a sure way to get noticed no matter what stage of the buying cycle your potential clients are in. LinkedIn is also a great platform to communicate with prospects and tell them more about your brand.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

Moment marketing is a great way to stay relevant or go viral for a certain period but sticking to evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Don’t take word-of-mouth marketing for granted—it’s still the primary factor behind almost 50% of buying decisions.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59