KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

ClickZ

NOVEMBER 22, 2019

A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. In fact, a research study by SurveyMonkey and Drift showed that only 38% of consumers want to interact with a human when engaging with a brand. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Tactics 133

Tactics Cross-Selling Skype Social Media 133

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

Social Media 40

Social Media Twitter Research Media 40

Biznology

AUGUST 4, 2015

I can both automatically share every tweet my profiles make across the gaggle and hook up RSS syndication feeds to my gaggle as well. Outside of sharing to all my platforms at once, I use Buffer for automation in three ways: 1) RSS sourcing 2) recommended articles sourcing 3) buffering and forgetting. It’s all a lot of stuff.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 162

Social Media Media Viral Marketing Skype 162

NuSpark Consulting

OCTOBER 24, 2011

They do their own research online, and then contact vendors and service providers when they’re ready to talk price. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. B2B buyers are time deprived and risk averse – and also enormously well informed.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation.com E-learning innovation: research, evaluation, practice and policy. E-learning research (11). Research methodology (1). Open content holistic research environment. case studies. e-learning research. research methodology. research paper. RSS feed for comments on this post.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Biznology

FEBRUARY 29, 2012

In other words, market research. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Understand your market opportunity. Of course it can.

B to B 80

B to B Social Media Media Thought Leadership 80

PureB2B

DECEMBER 12, 2016

Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. It can either be done through an entire article, part of an article or an RSS feed. Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. It can either be done through an entire article, part of an article or an RSS feed. Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. case studies.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Martech Advisor

JANUARY 24, 2020

The course teaches you to structure the narrative, research and develop the story, use data to engage your readers, build characters, use tone and voice, and write captivating headlines. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

FEBRUARY 26, 2013

Please, think like your gun-shy, skeptical, research-conducting visitor. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. ” C’mon, really? Offer a reasonable baby step.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0 Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Outbrain

OCTOBER 7, 2019

In a study that analyzed the spread of millions of messages on social media, researchers from Yahoo realized the following: Less than 1 percent of content will get more than seven shares. It is the new RSS. How about actual case studies involving people who have improved their results by optimizing their site speed?

Paid Search Agency 39

Paid Search Agency Effectiveness Content Marketing Content 39

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Moz

DECEMBER 16, 2020

I read posts in the RSS feed." More specific case studies, tests, and experiments. To better address the relevancy issue mentioned earlier, the top four core SEO subjects of on-page SEO, keyword research, link building, and analytics (all included in over 50% of responses) will become blog priorities in 2021.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Online Marketing Institute

OCTOBER 31, 2010

B2B Bliss PR for Thought Leaders About Us People The BlissPR Team Philosophy BlissPR Thought Leadership TL: Business / Communications Issues TL: Financial Services TL: Professional Services TL: Healthcare Careers BlissPR People and Culture BlissPR: What We Offer Join Us Affiliates Pro Bono Pro Bono Clients Volunteer Work Awards and Distinctions Contact (..)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. RSS Feeds » LEADERSHIP. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 15, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply White Paper Pundit is proudly powered by WordPress Entries (RSS) and Comments (RSS) | Site Map Home | Why @ppum? Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketing

Paper 40

Paper Best Practices RSS Landing Pages 40

NuSpark Consulting

JULY 15, 2011

If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. white papers, case studies, website copy, videos, podcasts, blogs). What is your value proposition and your differentiation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. white papers, case studies, website copy, videos, podcasts, blogs). What is your value proposition and your differentiation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Buzz Marketing for Technology

JUNE 27, 2008

10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. online communities. Presentation. project management. Publishing 2.0. RecentChangesCamp. recognition. right brain. rococo2007. Scobleizer. SharePoint. sharing knowledge. simplicity. SlideShare.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60