NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . Video and the Sales Funnel.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

BenchmarkONE

NOVEMBER 10, 2022

We’ve already discussed marketing and sales funnels , the differences, and the various marketing funnel types. However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies. . Why Do You Need A Marketing Funnel? Video Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Valasys

JANUARY 17, 2020

Optimizing customer experience is an essential pre-requisite to converting prospects into customers. Marketers adjust their messaging as B2B customers progress through the sales cycle. The target personas need to be clustered into specific segments before they can be targeted and converted.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Sales Engine

JANUARY 25, 2016

Most of us remember a day when sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. But, the world changed and the internet crushed sales ability to generate their own leads.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Increased engagement (number, depth and quality of interactions with customers and prospects). Video / YouTube. White paper downloads.

Social Media 100

Social Media Media Case Study Case Studies 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

seo.co

OCTOBER 16, 2020

The 5 Stages of the Sales Funnel. While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. They’d rather earn a quick sale.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Webbiquity

JUNE 16, 2015

But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KEO Marketing

JUNE 10, 2016

Case Studies. White Papers. Source: Sacunas.net: “How the Millennial Business Buyer is Changing B2B Sales & Marketing”). Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Preference.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Don’t focus on just one social media site. Connect on forums.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 48

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

QuanticMind

NOVEMBER 9, 2017

Marketers at B2C companies post ads for their product, hoping that their prospective customers click on the ads, go to the landing page for that product and ultimately make a purchase. When running B2B search marketing, you need to know what buying stage your prospective customers are in.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. What customers and prospect are talking about on social media gives companies valuable insight into customer needs, issues and trends. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. WHEN : When on the sales cycle do you expect to engage with your prospects?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

SmartBug Media

MARCH 19, 2021

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. How to Bridge the Gap Between Sales & Marketing Teams. How to Write Killer Email Subject Lines for Sales. marketing campaigns. Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Industrial Marketing Today

JANUARY 10, 2011

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Vidyard

FEBRUARY 4, 2014

Here are some tips on how to turn your videos into lead generation machines: Gate Your Video Content The simplest way to capture prospects’ contact information is to set up an email gate. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Directive Agency

SEPTEMBER 3, 2019

The best way to build trust with content is by showing prospects you understand their digital marketing problems and want to solve them. These can be eBooks, guides, and/or white papers created for users to familiarize themselves with your brand before they’re ready to purchase. Top YouTube vloggers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

SmartBug Media

JANUARY 29, 2020

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. Below we dive into nine ways you can start using customer case studies in your marketing.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Nothing will turn off your prospects more than outdated and stale content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). This white paper aims to change that perception of them.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Vidyard

DECEMBER 12, 2013

The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information. A targeted, personalized social message is a surefire way to impress a prospect.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. This will allow you to find out where prospects are leaving before completing the goal.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. It would help people learn more about the business or school in this case. The video would basically include a story and if they ( views /prospects) like the story, they would sign up. You would need to test it.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. White Papers. Case Studies. Nine Things Sales is Thankful For. Timing is everything when connecting to prospects. Sales@Salesfusion.com. Can Spam Compliance. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Belkins

SEPTEMBER 20, 2019

Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make. Also, the way to make B2B purchase decisions changes all the time, making it a must to keep track of B2B prospects’ behavior and preferences.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. If 22% of sales reps think that their customers are more reliant on them now, what are those customers relying on them for ? .

Buy 70

Buy Process B2B Peer-to-peer 70

ClearVoice

MARCH 26, 2020

As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” Think mailers with specific incentives and creative ads that launch before YouTube videos. White papers? ” — HubSpot. Advertising agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Contently

APRIL 18, 2023

For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. content ROI.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Ask your friends to help publicize it, too.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Because IBM understands that their prospects are using Twitter and looking to connect with experts. In addition, they have a dedicated YouTube Channel for Kodak B2B.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40