Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 161

Social Media Media Viral Marketing Skype 161

Ambal's Amusings

AUGUST 19, 2009

Is it to monitor discussions around your brand, to promote your brand and products, to raise awareness of your blog? Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Breaking these number by channels (Twitter, blogs, etc.)

Social Media 100

Social Media Media RSS Statistics 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.  An RSS feed gave the team something to review each morning. Still not convinced that you should delve into social media?

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 118

Skype Social Media Communities Case Study 118

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. The RSS feed is: [link]. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter' Maybe a glue trap, then.

Social Media 80

Social Media Social Marketing Media Planning 80

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now .

Social Media 150

Social Media Skype Case Studies Paid Search Agency 150

Biznology

NOVEMBER 21, 2012

In the area of enhancing customer relationships and fostering loyalty, to the power of social media is being felt throughout the B2B marketing world: Companies build the ranks of their followers on Twitter and LinkedIn, their “likes” on Facebook, and their RSS subscribers to blogs and YouTube channels.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now .

Social Media 139

Social Media Skype Case Studies Paid Search Agency 139

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Martech Advisor

JANUARY 24, 2020

Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. The first module covers the importance of understanding the product, ideal buyers, and competition. Copywriting is a form of writing to persuade the audience. Shane Snow on Storytelling - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

FEBRUARY 26, 2013

At the very least, save the buzzwords for the product pages and data sheets. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. You can follow him on Twitter @FeldmanCreative.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Ranking Lead Scoring 160

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. You can follow any responses to this entry through the RSS 2.0 Actually, most of the businesses these days are not selling one product. They are selling different products for diff.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Case studies and best practices. Easy RSS Updates with PingShot. case studies. Comment Notification. Rebecca Muller.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

JUNE 8, 2012

The RSS feed is: [link]. So, look at a company like 37signals, you get a good company like that, with good solutions, good products and they’ll continue to just innovate and keep that market space open. I want to make the least steps possible for you to grab my product, whatever product that is. Listen Now.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Are your company, products and services visible in various online channels used across the stages? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Get people to buy our products! You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Planning Work Management Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started!

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Democratise the tools of production â?£ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s s needed is a. nobody can.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Twitter, Facebook, Linkedin, etc. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

B2B Marketing Savvy

JULY 30, 2009

Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. RSS and email subscriptions are growing, but slowly. S)ubscriptions: I monitor RSS feed requests as well as subscriptions by email. We “circulate&# to a ballpark 1 million impressions for each major posting.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Add a new twist to this old workhorse by telling your story in different ways.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Creating adgroups (categories) and ads for each specific product/service. Increase sales rep productivity by reducing the time sales reps spend educating leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Creating adgroups (categories) and ads for each specific product/service. Increase sales rep productivity by reducing the time sales reps spend educating leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Esp with high consideration set products and long sales cycle, it makes it difficult to track. Esp with high consideration set products and long sales cycle, it makes it difficult to track. You can leave a response , or trackback from your own site. data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40