Oktopost

MARCH 4, 2024

Sales process Different stakeholders within an organization will have different challenges and goals. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

ANNUITAS

JANUARY 31, 2023

The potential to collaborate around this opportunity and bring successful solutions and best practices to a broader marketplace in the process. In addition, so many businesses have placed the customer at the heart of a lot of processes, but strangely NOT at the heart of the go-to-market journey. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. That means, the editorial process is intense and laborious.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

JANUARY 13, 2015

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process. Do you have a plan in place to take advantage of this trend?

Case Study 28

Case Study Case Studies Studies Template 28

SalesGrape

OCTOBER 16, 2023

In a long sales cycle, where the buying process may take months or even years, traditional marketing tactics may not yield desired results. However, one question that often arises is whether ABM can be successful in industries with long sales cycles. This is where ABM comes into play.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

LeanData

JULY 1, 2020

Processes – Automate handoffs and smooth transitions between teams to ensure a positive customer experience. Read the full case study here. In order to revamp their end-to-end revenue process, Tune implemented LeanData’s Revenue Operations platform for lead-to-account matching, routing, and marketing attribution.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Attribution Allocation Enterprise Management 98

Televerde

JANUARY 11, 2021

Before implementing the ideas below, evaluate your existing marketing and sales process to make sure there aren’t any structural problems: Did sales forget to follow up with them? Include pain points and verticals as categories on your menu to bring back lost leads. 8 Effective Remarketing Techniques to Bring Back Lost Leads.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Webbiquity

FEBRUARY 25, 2020

digital marketing directors) or vertical (e.g., These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? Is your target audience horizontal (e.g, healthcare providers)? Are your buyers likely concentrated in one or a few geographic areas (e.g.,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Heinz Marketing

APRIL 26, 2023

I would start with aligning the people and process first and then get into the tool. You can start by vertical and then further segment those accounts based on their intent and engagement level. Here are some steps to help you successfully roll out ABX in your organization.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

Heinz Marketing

FEBRUARY 17, 2021

Lead nurturing is a process of engaging your prospects with your brand by providing them content that is appropriate at each stage of their buying process so you can earn their trust and ultimately their business. And as Lisa mentioned in her blog here , it doesn’t necessarily have to be whitepapers, case studies, ebooks, and guides.

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 132

B2B Marketing Directions

AUGUST 13, 2022

Jaworski and Lurie argue that a more effective and reliable way to drive growth is to focus on shaping the activities that potential buyers perform as they move through the buying process. They contend that in every buying process, there are one or two activities that decisively shape what product or service the buyer ultimately purchases.

Organization 52

Organization Marketing Management RFP Barriers 52

Oktopost

NOVEMBER 12, 2020

The process is faster and easier than on G2 or Capterra. The rule of thumb would be to tag customers that already agreed to public disclosure (your case study participants and customer testimonial stars) or to specifically ask for permission to mention them on your LinkedIn Product Page.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Martech

NOVEMBER 6, 2023

Move into verticals. Furthermore, industry-specific case studies integrated into our follow-up strategy boosted our response rate from 6% to 9%. Business email address Subscribe Processing. Target specific industries : Broad targeting can be ineffective. Narrow down location targeting: Go beyond general regions.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. We're a Y company specializing in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Terminus

MARCH 15, 2019

On top of that, “alignment” with sales is something that constantly needs massaging when it comes to revenue and opportunity goals, target accounts, leads, processes, and just overall communication. Because Phononic was focused on rapid growth across several verticals, its initial lead-focused strategy was driving more than enough leads.

Case Study 20

Case Study Case Studies Account Based Marketing ABM 20

Contently

JULY 21, 2017

So what if you adjust that longstanding process? Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Zoominfo

APRIL 16, 2018

Look for hacks and restructure your processes to streamline your research. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. So, what tips do you have for sales reps looking to be more productive and get more done? KeenanTakeover ”.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

SalesIntel

MARCH 24, 2023

Focusing on verticals is a great example. If you know that you win the finance and the healthcare vertical, you’ve got to have content that speaks to those. Build enough of a financial foundation, start to scale, direct products and efforts into new areas, and repeat that process. Wash, rinse, repeat.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. Your case studies are not reports of past success.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Convert

SEPTEMBER 13, 2021

As an eCommerce retailer, there are a number of simple and effective pricing tests that you can run no matter your industry vertical or audience. These tests are based on years of research, data, and real-life case study evidence. Here are my top five A/B test suggestions every eCommerce site must try. But always test!

Pricing 64

Pricing Price eCommerce Case Studies 64

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Marketing Insider Group

JANUARY 16, 2020

Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. Choosing themes and topics is central to the process of planning a content calendar. how-to guide, opinion, listicle, case study, video, interview, report) so plan accordingly.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Sage Marketing

MARCH 8, 2022

Do they manage people or processes? If your company serves different verticals/industries make sure you start segmenting by industry. Different materials and different messaging, different case studies that speak specifically to their motivations, pain points and business needs. Were they the final decision maker?

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

Do they manage people or processes? If your company serves different verticals/industries make sure you start segmenting by industry. Different materials and different messaging, different case studies that speak specifically to their motivations, pain points and business needs. Were they the final decision maker?

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

SmartBug Media

JUNE 25, 2020

Bring in 7 new customers per quarter from a specific vertical. Relevant case study or use case details. Back claims up with evidence: Using case studies, customer quotes, and performance metrics will make your value propositions more persuasive. Some examples include: Increase contract value by 5%.

Template 103

Template Case Studies Case Study Stats 103

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

Hubspot

NOVEMBER 28, 2023

It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes. Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Training webinars.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Martech Advisor

MARCH 9, 2020

The result is a much more detailed picture that can allow the media buying process to be based on truly informed choices. Companies with a deep understanding of machine learning often publish professional articles on these subjects in addition to case studies and other resources, which can usually be found on the company’s website.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Zoominfo

JUNE 22, 2022

Every sales team should have a process to streamline tasks and make the team more effective in how you cold call. You can’t prepare for everything, but you can orchestrate your sales outreach based on variables such as personas , verticals, and segments. There are two types of warm prospects: direct and non-direct.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. The Behind-The-Scenes Process of Three Abm Campaigns With 6000+% ROI. If you’re interested, you can take a deep dive in this ABM campaign case study. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

ClearVoice

MARCH 17, 2020

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). Skyscraper. Foundational. Audit and organize content.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Televerde

OCTOBER 20, 2020

It’s not a linear process either — so why do marketing and sales teams still treat it that way? Buyers only spend 17% of the entire sales process meeting with all sales teams. They’ll know when to send specific content, such as case studies, and implement social selling. Case studies. Better Lead Nurturing.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. Audience: How did you identify the right contacts within your target accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

6sense

SEPTEMBER 10, 2021

Digital experience is a group effort , which is why as the CMO of Acquia, I’ve often adopted developer techniques and strategic workflows in my team’s processes. Accounts in the decision stage received a lot more high-touch attention, including video demos, personalized case studies and hands-on sandbox activities.

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62