Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Social Media Ad Agencies 110

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Terminus

OCTOBER 29, 2021

If you’re interested, you can take a deep dive in this ABM campaign case study. In this case, we invited our target buyers to appear as guests on our podcast. ” – case studies helped overcome that doubt Social media activity: actively consume content on LinkedIn, post rarely and mainly about company news.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Contently

MAY 4, 2023

Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant. Can you leverage your band-member SME as a moderator for a podcast or webinar event featuring more iconoclastic guests?

SME 143

SME Work Management Tips Content 143

Marketing Insider Group

JANUARY 16, 2020

Most companies across verticals now choose a nice mix of videos and articles – with images to boot – in their blog posts to make their content more interactive and engaging. However, a series of videos, webinars, or podcasts is best kept to once a week to avoid audience fatigue or information overload.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

ClearVoice

MARCH 17, 2020

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). podcasts, courses). Skyscraper. Foundational.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Televerde

OCTOBER 20, 2020

They’ll know when to send specific content, such as case studies, and implement social selling. Case studies. Specifically, you’ll understand which pain points, verticals, and accounts to create this content for. Marketing will have a comprehensive understanding of every lead. In-depth blogs.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

WriteSpark

APRIL 10, 2012

Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. You have a mix of short-form and long-form projects.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. You have a mix of short-form and long-form projects.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

Buffer

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Prioritizing Accounts: Once you have identified potential prospects, it’s time to prioritize which ones should be targeted first. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Prioritizing Accounts: Once you have identified potential prospects, it’s time to prioritize which ones should be targeted first. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Pam Didner

NOVEMBER 5, 2020

Case studies. Topic-specific blog posts, podcasts, and the like. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. ROI reports and ROI calculators. Competitor comparison guides.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Vidyard

JULY 24, 2020

case study vs. video podcast ), whether you need B-roll footage, and how you plan to use the actual video (i.e. Traveling to a customer’s office to film a case study video , for instance, is a big undertaking and a time-consuming one as well. in an email , for an online event , etc.). Saving Time.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

Buffer

DECEMBER 4, 2019

The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. About The Science of Social Media podcast. Enjoy the show?

Social Media 98

Social Media Rules Media Click Rate 98

Liveintent

AUGUST 9, 2022

So if you’ve already built a steady blog readership through search engine optimization (SEO), try starting a branded podcast. To help, we’ll share some inspiration from these successful brand awareness campaign case studies. Together they found verticals like news, business, and travel to be of interest.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Heinz Marketing

MARCH 12, 2019

With a webinar platform, however, you can provide access to your downloadable assets like whitepapers, guides, product information, or case studies right within the webinar console itself. Adding in factors like email responsiveness, messaging points, and channel preference makes this task even harder.

Webinar Metrics 57

Webinar Metrics Account Based Marketing ABM Ad Building 57

Heinz Marketing

AUGUST 30, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! I either have a geographic focus, I have a verticalized focus, or they’ve given me named accounts because these are big sexy logos that I need to focus on. You can even ask Alexa!

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Terminus

DECEMBER 19, 2018

In this episode of the #FlipMyFunnel podcast, Phononic’s Daniel Englebretson shares how his team built an award-winning marketing program from scratch. A Niche Vertical and a Blank Slate. Phononic sells into several different verticals, but their ABMie win was based on their work in one in particular: optoelectronics.

Paid Search Agency 22

Paid Search Agency Demand Generation Trade Show Companies 22

Vidyard

JULY 24, 2020

case study vs. video podcast ), whether you need B-roll footage, and how you plan to use the actual video (i.e. Saving Time Travelling to a customer’s office to film a case study video , for instance, is a big undertaking and a time-consuming one as well. in an email , for an online event , etc.)

Budget Programs 65

Budget Programs Enterprise Management Skype Work Management 65

Heinz Marketing

NOVEMBER 11, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! They’re all enterprise accounts and let’s go and attack though those verticals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 67

Sales Management Top of Funnel Account Based Marketing ABM 67

Marketing Insider Group

AUGUST 19, 2020

In the SaaS vertical, hyper-personalization manifests itself through account-based marketing (ABM). This starts by understanding the ins and outs of the niches and verticals that stand to benefit the most from your SaaS product. But in addition to knowing who your customer is , you also need to understand who your customer is not.

Lead Generation 360

Lead Generation Generation Lead Scoring Lead Ranking 360

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. That group is different for every vertical market.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JUNE 27, 2008

Podcasts |. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 14, 2020

Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts. Are they more likely to engage with visual posts or do they want informational content like case studies? Not every business needs to market on Snapchat and LinkedIn.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 305

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. If they don’t “get it,” change your messaging until they do. (And

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 112

Verticals Cost Per Click Cost Per Thousand CPC 112

Inbox Insight

NOVEMBER 3, 2023

Publishing blogs , case studies , webinars , and industry-specific news can establish your brand as a trusted source of information and improve your search engine ranking. Additionally, hosting webinars or podcasts where your expert employees share insights can humanize your brand and build strong relationships with customers.

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

seo.co

JANUARY 26, 2022

Before there were YouTube, podcasts, and social media. These can be done in any number of formats, including written case studies, videos, audio interviews, or even graphics. A video interview can be turned into a PDF case study. As far as historians can trace human history, there have been stories. Empowerment.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 91

Verticals Cost Per Click Cost Per Thousand CPC 91

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. SEO Podcasts. SEO Podcasts. On this podcast, SEO expert and consultant Dan Shure interviews big names and fresh faces in search. Authority Hacker might be the podcast for you.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Sword and the Script | B2B

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution).

Top of Funnel 64

Top of Funnel Webinar Metrics B2B Case Study 64

Seismic

MAY 11, 2022

Your sales organization sells to a variety of customers across different verticals and industries. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Multimedia (Videos or Podcasts), Customer Stories, Product Demos, etc.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Single Grain

NOVEMBER 7, 2023

While that’s true, these online events serve a greater purpose: Building a community: Virtual summits are the perfect setting to grow closer to industry peers and people in a variety of verticals. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

Marketing & Strategy 52

Marketing & Strategy Peer-to-peer SMS Advertising Agencies 52

Single Grain

JUNE 12, 2023

There are plenty of ways that businesses can use YouTube to grow their reputation and brand authority in their verticals. Related Content: 8 B2B Digital Marketing Case Studies to Inspire You B2C Techniques For B2C businesses , YouTube excels in providing tutorials, product demonstrations and educational content.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Watch and Learn Vidyard’s own video experts, Mathew King and Blake Smith, discuss the video types businesses should think about making—and what to consider from a production standpoint—in this episode of The Video Island Podcast.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65