PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Social Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

ClickZ

NOVEMBER 22, 2019

Botsify, with its chatbot builder service, promises to reduce business cost increases from outsourced services and internal workforce, as well as to generate leads from different sources. Allows you to acquire leads from comments on Facebook. Case study. Case studies. Lets you pre-filter leads.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

KoMarketing Associates

NOVEMBER 12, 2015

Multiple studies have indicated an increasingly significant percentage of users accessing business-related email specifically through their smartphone. While lead generation is the critical objective, B2B marketers need to take advantage of every opportunity to gain user interaction and increase engagement. CONFIRMATION PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Savanta

JULY 20, 2012

So, how can we ensure that insight always leads to action? Enjoyed this post? Subscribe and receive new posts by email or RSS. You intelligently analyse the findings to get to the heart of the issue. Well, nothing. The research becomes an academic exercise rather than a catalyst spurring action. Here are five tips. Be inclusive.

RSS 120

RSS Paid Search Agency Case Study Case Studies 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Ambal's Amusings

AUGUST 19, 2009

Conversion and Subscriptions: A great and easy to set KPI is your subscribers, especially through email and RSS channels. Having 10,000 followers on Twitter might not be a reliable sign of conversion, but having 15 new people subscribing to your email updates or RSS feed definitely is. To generate leads, you need to generate awareness.

Social Media 100

Social Media Media RSS Statistics 100

NuSpark Consulting

OCTOBER 24, 2011

Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. For your next case study, consider doing both a written and oral format.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. This one glaring exception seems to be a case of one person missing the mark. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 153

Social Media Skype Case Studies Paid Search Agency 153

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. This one glaring exception seems to be a case of one person missing the mark. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 141

Social Media Skype Case Studies Paid Search Agency 141

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. Maybe a glue trap, then. Well, you obviously don’t want to literally trap your prospects, do you? But what is the figurative marketing trap? Otherwise, everything’s ephemeral.

Social Media 80

Social Media Social Marketing Media Planning 80

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Lead generation now requires an understanding of new channels and changing buyer behavior. To invigorate your sales efforts, try these 7 ways to kick-start your sales team: Align with marketing – Get your sales department on the same page with marketing when defining what your company’s ideal leads look like.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 144

Social Media Activities Media Skype 144

Convince & Convert

FEBRUARY 26, 2013

History (and, of course, careful number crunching) has proven serious leads get seriously into his website. The leading “conversion repellents.”. This is probably the web’s leading contributor to back-buttonitis. Those that invest the time to view the hefty pile of pages merit a sales consultation. Those that don’t, don’t.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

LeadSquared

NOVEMBER 9, 2020

Your CRM system can fetch the contact details from RSS, social media, blog, etc. For example, you can segment your contacts as leads, customers, support queries, product queries, unsubscribes, invalid emails, to name some. Sounds tedious, right? and update the list automatically. EXPLORE CRM. Email marketing automation FAQs.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 Jeff Ogden is president of Find New Customers “Lead Generation Made Simple.”

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. Scoring or qualifying your site visitors is largely dependent on their behavior.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

£ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Anything Goes Marketing

OCTOBER 2, 2006

buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer.

Positioning 100

Positioning RSS Adwords Opt-out 100

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales. It is all about the customer and not you and your company. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.”

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60