Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

SendX

SEPTEMBER 22, 2020

It is extremely action-oriented - we are used to having to do something with email and we project the behavior within our personal or working emails on advertising newsletters. eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. With a nearly 20% open rate in the manufacturing industry , email marketing is a proven method for reaching and engaging prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Optinmonster

JANUARY 29, 2024

Content aimed at lead generation often includes CTA (calls to action) and is designed to capture contact information. Customer Education : Informing and educating customers about products or services. Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Brandpoint

DECEMBER 27, 2018

The day after that, open rate. Lead generation is simply a process by which prospects exchange information about themselves (name, title, email, etc.) for valuable information, which could be an eBook, template or other helpful guides. It’s information. One day, it’s traffic. You can gate it.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. Companies adopting such content marketing strategies become trusted sources of value-added information and partners to their prospects. i2c – a Lighthouse Example of Trojan Horse Content Marketing.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ClickDimensions

APRIL 14, 2023

In the instance of education, when a potential student enquires about a specific course, email marketing can then send an automatic follow up message containing information about course details, open days and more to nurture that student and their interest. Did you know SMS marketing has an average open rate of 98%?

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Martech

MAY 3, 2023

You were simply browsing and finding out the information available to you so you can decide down the road. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. You’re immediately struck with anxiety and fear because you didn’t intend to do this today.

Top of Funnel 91

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 91

Zoominfo

JULY 23, 2020

Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. What Is A Hot Lead? The Bottom Line: Warm Leads vs.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. Companies adopting such content marketing strategies become trusted sources of value-added information and partners to their prospects. i2c – a Lighthouse Example of Trojan Horse Content Marketing.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Scoop.it

JANUARY 28, 2021

While B2C businesses strive to create emotion-based messages, B2B companies essentially aim to have a logic-oriented and data-oriented pitch that will inform the customers about the benefits of the products or services and emphasize better ROI. All this information will be accessible from the ESP you are using. Lead capture tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Using this information gives you insights into the tech stack your prospects are using and how your business can help them achieve their goals even faster.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Vision6

APRIL 4, 2023

Measurable results: With the help of email marketing software, you can track the success of your campaigns with metrics such as open rates, click-through rates, and conversion rates. This data can help you make informed decisions and optimise your strategy for better results. Source: Really Good Emails 2.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

BOP Design

MARCH 30, 2021

They need more information and education before they get there. This is where the nurturing comes in – sharing helpful information to guide them along their sales journey. Read more: What to cover in a B2B email newsletter. We find that Tuesdays, Wednesdays, and Thursdays between 8am and 1pm have the best open rates.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Optinmonster

JANUARY 26, 2023

Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. By prompting them to go look in their inbox for their subscription confirmation, you remind them of your brand and why they signed up for your newsletter.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

Optinmonster

DECEMBER 5, 2022

You never have to guess whether your email newsletter funnel is working or not. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. Informative, educational content. Revenue attribution. Free trial.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

BenchmarkONE

JULY 29, 2020

Learning and applying this information will be the most helpful piece in being successful in other tasks. Yet, creating content for newsletters, websites, blog posts, landing pages, and whitepapers requires a bit more heavy lifting and strategy. Is the open-rate consistent or increasing? PR-Related Tasks. Author Bio.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Optinmonster

APRIL 3, 2024

For example, “Would you be open to a quick call next week to discuss this further?” Signature: Providing Essential Contact Information and Social Proof End with a professional signature that includes your full name, position, company, and contact information. This allows you to personalize your emails even further.

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69

Valasys

NOVEMBER 5, 2019

According to Experian, personalized promotional emails had 29% higher & unique open rates & 41% higher unique click rates. Moreover, for triggered email campaigns personalization generates double the transaction rates than non-personalized & triggered emails. Wrapping It Up.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Single Grain

JULY 28, 2023

Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But is the newsletter business model really profitable? Work With Us How Much Money Do Newsletters Make? It’s very simple to start a personal or business newsletter, and it’s easy to make money.

Newsletter 52

Newsletter Business Lead Ranking Enterprise Management 52

Convince & Convert

APRIL 11, 2016

Instead, they are on a journey to become better informed and better educated. A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. Open rates provide insight into the effectiveness of your topic and subject lines.

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102

Lake One

APRIL 23, 2020

List segmentation is pulling contacts that meet a certain set of criteria at a given time based on the information you have in your database. With a few clicks, you’ll have the list you need to provide relevant, timely, and helpful information in your communication. List Segmentation. list segmentation is the way to go.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

CoSchedule

JANUARY 12, 2023

Yet, in the last 2 years, I’ve attracted nearly 8400 newsletter readers and secured paid newsletter sponsorships worth $180,000 a year.”. These words of Katelyn Bourgoin prove a newsletter is a goldmine that can significantly boost revenue. Plan content: Decide on your newsletter topics and create content ahead of time.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. And also overwhelming.

Newsletter 126

Newsletter Email Marketing Effectiveness Planning 126

SendX

MAY 17, 2021

A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Mailmunch

JUNE 8, 2021

You can do so by mapping out information-based content such as blog posts, ebooks, and newsletters. Your content should be more of a product guide where you share case studies, demo videos, and product specs. . This information enables marketers to determine effective strategies to drive their audience. .

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

Valasys

OCTOBER 25, 2018

Email can be used for sending more content and information to the customer’s inbox while text messaging can be used for short and time-sensitive information. This kind of messaging communicates relevant and timely information to your contacts. Case Study. They use SMS marketing as an extension to their newsletters.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Delivra

SEPTEMBER 27, 2018

The study also revealed that Millennials lead the way in taking actions in response to an email—47% (age 35 and under) compared to 27% for those ages 35-54 and 11% for respondents 55 and older. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Optinmonster

MAY 29, 2024

Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability. Newsletter Emails Newsletter emails are regular communications sent to subscribers. The goal of an email newsletter is to keep your audience engaged.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Act-On

OCTOBER 2, 2023

For example, after a visitor clicks on a search result page to read your blog post about online investing, you can guide them to sign up for your newsletter. Another possibility is enticing them to download a gated guide with more in-depth information or, at the very least, click through to another related blog post.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189