SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information. Bonus Tip: Uplevel Your CTAs with Personalization.

Lead Generation 359

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 359

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. Even if an integration is in place, it’s important to evaluate it; if a feature you need is missing or you have a particularly high-level use case, something custom might still be necessary.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Webbiquity

JANUARY 18, 2024

Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. Service Hub also offers valuable insights into customer data, enabling businesses to make informed decisions and deliver personalized experiences. There’s also a dashboard view that allows you to evaluate data.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Spiralytics

NOVEMBER 17, 2022

Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. To make the most of earned media, you need to associate your brand with the prestige that comes with being featured. Establish Trust Super Early.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Spiralytics

APRIL 25, 2024

As B2B marketers leverage information to tailor their engagement strategies to resonate on a personal level with each customer. Identify patterns in — Usage Support ticket submissions Feedback to identify features or services that are most valued by each segment. Because 72% of B2B SaaS customers expect personalization.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!).

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Brandpoint

JULY 11, 2022

Daily Dive Author: Marketing Dive Topic focus: Daily news and insights for marketing leaders Frequency: Daily Why read: Even if you aren’t a marketing leader, this email newsletter is great for catching up on industry news and staying informed on what other companies are doing. It’s super informative, interesting and engaging.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

ClearVoice

MAY 10, 2024

Accelerate Growth with Sales Enablement Content Content does more than just inform; it persuades, engages, and closes deals. Some of our favorites include: WordPress Hubspot Google Analytics Semrush Slack Smartsheets , Monday , etc. 95% of B2B buying decisions are directly influenced by content.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. HubSpot is one of the top sales enablement software (and the one we use!). Its main features include: . Case Studies . What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Showcase Solutions, Not Features. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Don’t get bogged down in technical jargon.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

ClearVoice

AUGUST 16, 2023

Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior. But often, internal teams lack the personnel, bandwidth, and/or expertise to harness such information. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

SmartBug Media

APRIL 3, 2023

The goal here is to provide useful information and position yourself as an expert in your field. Case studies are the best example of consideration content. New Ways to Personalize Content and Generate More Leads HubSpot continues to find ways to better personalize content for an audience.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 78

Hubspot Conversion Work Management Marketing Management 78

SmarkLabs

JUNE 13, 2022

Further, the information obtained from an interview typically reflects just one individual’s problems while an effective buyer persona should be representative of the broader problems your solutions solve. You can also use professional information sources or industry associations for more information. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. The platform uses AI to automatically score accounts based on engagements, intent data, and other information. Example #2: Predictive analytics in the context of marketing.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. The top 4 elements should come as no surprise: Service descriptions (87%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). Most software platforms have this as a built-in feature, but it’s a good idea to have a backup in case something goes wrong ( Camtasia is a good option). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Only B2B

FEBRUARY 28, 2024

Harness the Power of Intent Data Platforms: Explore various intent data platforms, each offering unique features and pricing models. – HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Lead Forensics

APRIL 16, 2024

Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness. Anaplan: Offers cloud-based sales forecasting software with collaborative features for sales teams. HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hubspot

DECEMBER 21, 2020

At HubSpot, we know the struggle. If you ever have any questions please feel free to contact us at [Contact information]. Featured Resource: 15 Email Templates for Marketing and Sales. Introduce the product/service that you're reviewing and relevant background information about the company the product/service is from.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Martech

JANUARY 18, 2022

This information falls almost exclusively in the CRM category, and it can be used to understand things like segment behavior and offer personalization.”. The data that makes up personal context comes from a mix of the third-party purchased information and social media activity.”. Do they have products? Source: Lisa Loftis.

Marketing Automation Services 129

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 129

Navigate the Channel

MARCH 11, 2024

According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As Competition Your competitor analysis has two primary activities, 1) obtaining information about competitors, and 2) using that information to predict competitor behavior.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hubspot

APRIL 25, 2023

Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Michaela Mendes at SetSail suggests feeding AI with the right information to create tailored emails. Give ChatGPT the right information for maximum impact. Example: What are [job title's] top three priorities?”

Tools 73

Tools Lead Ranking Template Outreach 73

Hubspot

OCTOBER 22, 2020

Since there are typically more stakeholders involved in B2B purchases, B2B marketing automation also works to provide action-triggered information that can help influencers educate their decision-makers. HubSpot Marketing Hub. You can also access a knowledge base and various HubSpot Academy courses.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100