Marketing Insider Group

NOVEMBER 3, 2020

But it’s well worth thinking beyond the email newsletter and the Facebook post. Sharing customer case studies and success stories is a win-win for everyone. Some might prefer to read blog posts, while others will sign up to your YouTube channel or subscribe to your podcast. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. You do have a YouTube channel, don’t you? You do have a YouTube channel, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

Outgrow

AUGUST 13, 2022

We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! ?. In our case, we didn’t really do anything specifically to create a community around our brand, other than launching a Facebook group and giving people a link to join it if they want.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not YouTube. It’s a very good case study in how one marketer has chosen to commit to a platform and just do it really well, rather than trying to be everywhere at once. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases.

Startups 334

Startups Marketing & Strategy Marketing Strategy Content Marketing 334

Convince & Convert

DECEMBER 1, 2015

Sigstr (a sponsor of our awesome Business of Story podcast ) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. YouTube Video Cards. He even created the definitive blog post on how to create, use, and measure Youtube video cards (which are free, by the way).

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Valasys

NOVEMBER 21, 2022

Depending on their goals, companies can integrate content with their marketing channels in various ways including newsletters, social media , blogs, case studies, whitepapers, email, and many more. Over the past few years, podcast listenership has been booming. Create Audio and Visual Content. Use Webinars.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

B2B Digital Marketer

FEBRUARY 15, 2024

Plan a mix of formats, such as blog posts, whitepapers, webinars, and case studies, to engage your audience at different stages of the buyer’s journey. These actionable steps provide a comprehensive roadmap for integrating the critical insights from our podcast discussion into a business or marketing strategy.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Case Studies and Testimonials. Videos are super engaging.

Newsletter 113

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 113

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Omaha Steaks’ Facebook. Please Support Our Sponsors.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

ConvertKit

AUGUST 4, 2021

Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. One or more links to your other platforms (blog, YouTube, social media). Links to other platforms: blog, YouTube, TikTok, and Instagram. An invitation to the Facebook group.

Examples 145

Examples Newsletter Template Landing Pages 145

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. Their branded how-to videos are also very well done and are hosted on its site in addition to content channels like YouTube.

Examples 52

Examples Branding Brand Identity Content Marketing 52

KoMarketing Associates

AUGUST 18, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not YouTube. It’s a very good case study in how one marketer has chosen to commit to a platform and just do it really well, rather than trying to be everywhere at once. It’s not Twitter.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Ledger Bennett

MARCH 12, 2020

– YouTube. – Facebook Live. – Live podcast recording. Distribute valuable content with a podcast . And who doesn’t love a podcast?! Plan a podcast strategy. Consider what topics you were going to cover at the event and map out a series of interviews or new product launches via a podcast.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Valasys

JANUARY 17, 2020

A well-researched white paper can be a most-effective tool in the arsenal of the B2B marketers to drive their customers ahead on the path of sales conversion Case Studies : These are intricately researched pieces of content assimilating stories of companies successfully using the products & services offered by a particular company.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Exo B2B

FEBRUARY 27, 2020

You can also read the report in this case study : A B2B campaign that has influence. Or even better: convert these blogs into a video series or podcast subjects!!! Same blog content but reused on four new platforms… And as the subtitle says, it can be the other way around. 4-Compilations of the best blogs.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Buffer

DECEMBER 10, 2018

What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Social media, your website, YouTube , you name it. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. About The Science of Social Media podcast.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. 10 Alternatives To Google And Facebook Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Directive Agency

JULY 23, 2020

There are a variety of advertising channels that are effective during this stage, such as: YouTube ads. Facebook ads. Podcast ads. For example, let’s say you work for a company that sells HR management software and you recently began running podcast ads to promote your offerings. Google Display ads. LinkedIn ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Listen Now. Hopefully everyone can hear us.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study?

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

seo.co

OCTOBER 16, 2020

He reads various online forums, watches a couple of YouTube videos, and even calls a handy friend to ask questions. The busy mom puts out a Facebook post asking her friends for advice on what to do when a Honda van won’t start. We’re talking about case studies, testimonials, data sheets, etc. Don’t mess it up!

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

LeadSquared

DECEMBER 18, 2018

So, you can start running paid campaigns on channels such as Instagram and Facebook. Additionally, you can make short videos for YouTube as well and run ads for the same. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well. Social media would be a good guess.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Share this on Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

Single Grain

JUNE 12, 2023

While various channels contribute to acquiring customers, one platform that stands out is YouTube. Whether you run a B2B or B2C business, understanding how YouTube can drive revenue and expand your customer base is crucial. While some claim its reach is declining, it continues to generate exceptional results for many businesses.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Pam Didner

SEPTEMBER 16, 2020

Here are the 5 must-ask questions, I created a YouTube video to show you why. Because your products are complex, you will need content to help either explain your products or use case studies or benchmarks to substantiate your claims. Love to interview you for my podcast. Check it out. Contact me at hello@pamdidner.com.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. Think and Grow Rich case study. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. Content is being created everywhere … blogs and podcasts and videos with no discernable strategy. How they are going to get what they want out of life? A lost decade.

Planning 99

Planning Paid Search Agency Advertising Agencies Terms and Conditions 99

SocialPilot

DECEMBER 7, 2023

Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. So here we are to guide you.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Digital Marketing is not free.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

B2B Digital Marketer

MARCH 18, 2021

Podcast Timestamps/Outline. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So, and that’s exactly what happened with my case study. Contact Dr. Pelè at www.drpele.com.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

BenchmarkONE

NOVEMBER 21, 2019

49% of agencies are managing ads on YouTube. Judging from the stats above, we say set your sights on platforms like Google, Facebook, and Instagram, and only manage ads on platforms like Yahoo! 3% say it’s case studies. Still, it’s not the only platform agencies are paying attention to. 5% say it’s videos.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Optinmonster

FEBRUARY 27, 2024

Manychat Facebook Messenger , WhatsApp , and Instagram are all good sources for lead generation. For instance, Facebook Messenger marketing helps you deliver personalized content, offer round-the-clock customer support, and generate leads on autopilot. 70% of users say that YouTube video ads help them discover new businesses.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81