Buzz Marketing for Technology

JUNE 27, 2008

e4innovation wiki. case studies. beyond simply the formal, paid work context, citing parenting, caring for the elderly, and voluntary work activities as examples. e4innovation.com E-learning innovation: research, evaluation, practice and policy. Blog Search. Pages About me… Downloads. Publications list. April 2008.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Chris Koch

APRIL 30, 2010

We can’t simply create an application that links to static website content, for example. An example of this is user groups. I could see techies catching up on technical issues while they have some down time at an airport, for example. B2B mobile marketing case studies. Timeliness.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Strategic-IC

AUGUST 14, 2018

So I'll share that with the sales organisation and they can see it on my Wiki page - and that's how we prioritise work. Do you have an example of a sales enablement success story that you've seen create some great results recently? The grid, although it's simple, makes it really easy to see what's going to be a priority.

Thought Leadership 48

Thought Leadership Lead Ranking Wiki Hubspot 48

Buzz Marketing for Technology

JULY 24, 2008

Case study archive. Cope offers a prime example of what PKM can achieve. ?The is a real and tangible example of what can happen when people are given time, support and investment to grow,? I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? Case study archive.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Convince & Convert

APRIL 4, 2012

I love the examples in the book, too. Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. Not what I planned, but a really cool place to be. Jay: Fantastic.

Paid Search Agency 121

Paid Search Agency Case Studies Wiki Amazon 121

Buzz Marketing for Technology

JUNE 27, 2008

While it isnt always practical to set up a knowledge exchange, especially if youre communicating with a large and diverse group (the "general public," for example), a two-way flow of information is widely accepted to be most effective. But youve really hit the nail on the head here with the real-world examples. case studies.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Convince & Convert

JANUARY 26, 2012

This compares to 84% for Tom Spalding, for example. Maybe a Wiki? In other cases, the ire is downright nasty, with all manner of name calling and reputation questioning occurring on Twitter and elsewhere. My “influence” is not Indiana-based. Ridiculous.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. One of our customers, Yale Appliance and Lighting ( @MyYale ), is a good example of a company that just "gets it." In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

NOVEMBER 7, 2012

On HubSpot's product pages , for example, we provide both a general overview of what HubSpot's all-in-one marketing software includes, in addition to a deeper dive into the features of the individual tools within. 4) Customer Success Stories/Case Studies. well, education. 5) ROI Reports.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

APRIL 23, 2012

They will also probably be able to provide Marketing with real-life customer examples and successes to use in their marketing content, which is always an added bonus. At HubSpot, for example, we keep a shared Google Doc where our support team can access the links and log-in information for every upcoming webinar we host. initiative.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Here are some examples of lead nurturing content ideas: What can you send via direct mail? Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 7, 2010

You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. We have to make the case for the benefits of working together to our colleagues and counterparts. As a group, we have to agree on the importance of collaborating on projects and proving joint outcomes with meaningful case studies.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

WebMarketCentral

DECEMBER 6, 2007

Getting the business objectives right is critical, as these will be logically supported by the marketing and PR objectives; for example, your marketing objectives will be much different if they are supporting a new-to-the-world product launch as opposed to a goal of increasing market share for a mature product line.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Hubspot

MARCH 21, 2013

Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. Most importantly, clue your sales organization in on the events you're attending.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Scoop.it

MARCH 11, 2021

Case studies. Let’s jump into examples for both. Here are some examples of using content hubs to hit goals that include your external audiences , such as your leads, customers, partners, and press coverage: Education and thought leadership on topics that match your audience’s interests. Whitepapers. Original research.

Curation 66

Curation Advertising Agencies Press Content 66

Marketing Insider Group

SEPTEMBER 14, 2021

Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. He is a trusted resource that offers first hand examples about how his tips and tricks worked for him. Their blog, resource center, and case studies are also full of data-driven insights and statistics.

Case Studies 350

Case Studies Content Case Study Statistics 350

Hubspot

OCTOBER 17, 2018

Growth Hacking Examples. We asked them to give an example of an experiment that they ran with significant results -- here’s what we found. That might be what I love the most about the HubSpot Growth Platform , for example. What’s something I can try today , for example, with content I already have? Repurpose blog content.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). For example, you might hear “channels” used in the context of divisions of content at major media organizations. ” For examples of effective approaches to major campaigns, see our post on socially responsible campaigns.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

SEPTEMBER 30, 2010

As a guide to crafting an effective social media policy, you can emulate or combine ideas from one or more of the many social media policy examples now posted online, including the 57 social media policy examples from Dave Fleet or the more than 100 examples posted by Ralph Paglia. LinkedIn, Facebook, Plaxo, Hi5, etc.).

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

However in lessons learnt I will not take one solution or one example of past practice. Creating an alternative time line for a project in which you get people to talk about a fictional failure often produces real examples. Karyn Romeis : I think documenting lessons learnt has its place, too - they serve as case studies going forward.

Privacy Policies 100

Privacy Policies Wiki Terms and Conditions Work Management 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 5, 2016

To give you a better sense of how this exercise unfolds, here's an example: But we're not the only ones practicing this approach. For example, earlier this year HubSpot re-launched Website Grader on Product Hunt. Post these to your internal wiki or as a public blog post. In fact, the folks at Amazon use this exercise , too.

Planning 28

Planning Product Tips Buyer Personas 28

Hubspot

SEPTEMBER 2, 2011

Marketing and sales alignment is a topic I've covered often in MarketingSherpa case studies and SherpaBlog posts. Great tools for this include a corporate, internal wiki, and as we mentioned above, online report dashboards. For example, a qualified lead at HubSpot includes potential customers who request a demo or a free trial.

Wiki 28

Wiki Budget Programs Salesforce.com Paid Search Agency 28

Hubspot

OCTOBER 17, 2012

Say, for example, your competitor launches a new product; you can quickly change your projects for next month to come back with a strong campaign. Case Study: How to Use Pinterest for Business. Case Study: Gangnam Style Goes Inbound. Back in the winter of 2012, Pinterest was blowing up. 4) Create User Stories.

Startups 28

Startups Planning Work Management Marketing Management 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Below are some recent examples that have been written about. Stats (23).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

ClearVoice

AUGUST 15, 2023

Showcasing Case Studies and Real-world Implementations Sharing real-world implementations of your open-source project helps your audience see your software’s value and benefits. Case studies highlight how your software solved real problems, including how people can leverage it for various use cases.

Work Management 52

Work Management Marketing Management Software Promotion 52

Hubspot

DECEMBER 16, 2013

For example, you could offer a whitepaper for a limited-time or only for the first 500 people. Groupon is a great example of this, as its offers are only available for a limited time and quantity and for a discount -- a triple-whammy. Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convert

MAY 9, 2023

I’ve seen companies from the earliest, primordial stages of experimentation, and I’ve also seen the ones you read about in case studies. While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company.

Buy 64

Buy Lead Ranking Budget Programs Tips 64

SnapApp

JUNE 19, 2018

For example, we took one of our existing customer stories about Paycor’s interactive journey and rethought the experience. For example, instead of creating specific slide decks to support sales enablement efforts, why not create a comprehensive resource page on an internal wiki that houses messaging, examples, stats, and more?

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Webbiquity

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. What is Social Media Optimization and Why Should I Care?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Unbounce

OCTOBER 1, 2018

An example of experiment documentation using a unique ID. Examples of this would be: the day of the week, different product sets, new vs returning users, desktop vs mobile etc. For example, if one of the steps in your funnel is to land on a landing page, and your landing pages all have a similar format (e.g.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convince & Convert

DECEMBER 30, 2015

Pull together content in the form of a list and name it thusly (take this post as an example). Just take a look at “ 25 Ways to Create Shareable Content ” for an example, which was the inspiration behind the post you’re reading right now. Google’s Matt Cutts has tons of great examples of Q&A.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Pull together content in the form of a list and name it thusly (take this post as an example). Just take a look at “ 25 Ways to Create Shareable Content ” for an example, which was the inspiration behind the post you’re reading right now. Google’s Matt Cutts has tons of great examples of Q&A.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168