article thumbnail

How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. Find out which keywords a site is targeting and which ones it actually ranks for.

Analysis 287
article thumbnail

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Moz

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. Keyword research and search intent. The target audience was businesses that need fleet insurance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. Lack of referring domain growth. Lack of organic keyword growth.

article thumbnail

Email marketing 101: The five basics

Martech

To authenticate your domain, configure four basic records: Sender Policy Framework (SPF) DomainKeys Identified Mail (DKIM) Domain-based Message Authentication, Reporting, and Conformance (DMARC) Brand Indicators for Message Identification (BIMI) Warm it up Warming up means slowly increasing the amount of messages you send from one email address.

article thumbnail

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score.

article thumbnail

Optimize your Email Deliverability: Technology

Heinz Marketing

What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.