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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

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Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. Lack of referring domain growth. Lack of organic keyword growth.

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How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

To have the best chance, marketers need to: Know what consumers are searching for Be able to identify patterns in those searches, including prominent keywords Understand external factors, including competitiveness for the most valuable searches and mitigating influences like geography, seasonality, and the impact of world events.

SEO 97
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6 Tips to Build a Winning Content Syndication Strategy

SmartBug Media

However, because users produce an average of around 70 million new posts each month, you just need to keep a few thoughts top of mind: Create content with purpose: Have a keyword and audience in mind. Be honest in your efforts: No keyword stuffing! You need friends in higher domain authority places. Consider your aim.

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We Rank #1 on Google for “SEO Agency”. Learn How You Can Rank #1 for Your Keyword [VIDEO]

Directive Agency

It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Below, you’ll find a step-by-step guide to partnering relevant keywords in SEO campaigns for B2B and enterprise. Step 1 – Share of SERP, Becoming Discoverable. Retain more by reading?