Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly Before we dive into our own top content, we want to showcase incredible pieces from our customers. Read the HelloFresh case study. Read the Bloomberg case study. Read the Gannett case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. For example, create an FAQ section or a resource hub on your finance website.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Bluetext

SEPTEMBER 29, 2023

Regularly publish insightful content, participate in industry discussions, and showcase your expertise. Leverage Customer Testimonials Nothing speaks louder than satisfied customers. Feature case studies and testimonials from clients who have successfully navigated cybersecurity challenges with your solutions.

Trust Marketing 32

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 32

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

DECEMBER 10, 2015

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Case Studies / Customer Stories.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

LeadSquared

JANUARY 28, 2015

For instance, if you offer a course in one particular category, like GMAT, and you publish articles around that, like news articles – that will get you some traction because people would be searching for that kind of stuff in the peak time. Are case studies a good way to connect with readers? Question 3. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Contently

MAY 4, 2023

The cover performer’s extensive knowledge about your product, organization, or industry is essential for helping new employees, customers, partners, or investors get up to speed on everything they want and need to know. Customizing your approach for each SME you work with is key. A word of warning, however.

SME 143

SME Work Management Tips Content 143

Navigate the Channel

JULY 21, 2023

According to published reports, Apple’s media spend was estimated at $1.8 He believed advertising was a core part of building a brand, selling products and creating an entire customer experience. billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. Venture Beat.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Sword and the Script | B2B

FEBRUARY 12, 2022

It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. He suggests three types of content: case studies, FAQ-style and content aimed to generate thought leadership. B2B content should compete on relevance, not entertainment.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” A good place to start is looking at how your current customers found you and why they chose you by going directly to the source. The best way to do this is to determine a strategy for each goal.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. Authentic case studies and stats underline the efficacy of SEO. FAQ What exactly are SEO services?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

BenchmarkONE

JANUARY 12, 2022

Countless research studies have proven that businesses that connect with their customers on a more personal level are much more successful than competitors that don’t. You have to tap into the customer journey and how content plays a part within it. . Case studies. What Is a Sales Funnel? Social media posts.

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

accelerate agency

AUGUST 15, 2021

Companies like ours help customers reach success by boosting non-brand traffic and its value. Look for SEO agencies that have case studies that fit with your company’s needs. . Look at SEO company’s expertise and process: Specifically consider customer service, staff experience, reporting, and transparency. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

RebelMouse

FEBRUARY 2, 2022

We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Look out for some case studies we’ll be releasing in early 2022 that show how much performance improvements can impact a digital business. Custom Dashboards Upgrades.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

BenchmarkONE

MAY 8, 2019

Defining your content marketing goals is the first step toward guiding website visitors along the customer journey. Align Content With the Customer Journey. Common interest stage content includes: “State of” articles Explainer videos FAQ pages. Nurture Leads into Customers Through Email Marketing. Interest-stage Content.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Marketing Insider Group

APRIL 8, 2015

Content measurement is broken down into six sections: Brand Health, Marketing Optimization, Revenue Generation, Operational Efficiency, Customer Experience and Innovation , with a brand example or two to illustrate each point. and of course, FAQs. Bottom line? can certainly prove helpful as well.

Content Marketing 100

Content Marketing Business Eye-Tracking Content 100

nDash

NOVEMBER 4, 2021

Medium: You have options on Medium – you can publish on your account, start a publication, contribute to an existing publication, or any combination of these options. Case studies. Guest posting: Break into a niche or industry by guest posting on a blog that’s willing to give you a byline. Networking. Whitepapers.

Guidelines 52

Guidelines Advertising Mediums FAQ Case Studies 52

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). This is where blogging becomes your beacon of light in the vast online landscape.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. These fictional representations of your ideal customers within each target account help you better understand their needs, preferences, and pain points.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Ledger Bennett

DECEMBER 30, 2020

As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page. CASE STUDIES AND TESTIMONIALS – are a great way to emphasize and showcase previous success stories.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Also, publishing positive news about your brand is a snap because you manage these platforms yourself.

Social Media 52

Social Media Work Management Marketing Management Class 52

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

ClearVoice

JUNE 11, 2020

Customer story. Rev: Customer story with Home Depot. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services. Email drip campaign. Landing page. Presentation. Press release.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

nDash

JULY 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. A case study brings two powerful elements together–demonstrated expertise and storytelling. Validate Customers.

Case Studies 52

Case Studies Case Study Studies Ideal Customer Profiles 52

Online Marketing Institute

AUGUST 21, 2018

This will help you to get your portfolio and credibility established by the mere fact that these bloggers entrusted you enough to publish your quality content on their own sites. Once your guest post is published, you will begin to see traffic referred from the host’s site. Traffic can explode from a good solid guest blog.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Content4Demand

DECEMBER 27, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. LinkedIn has partnered with Edelman for the past two years to uncover how B2B organizations can leverage thought leadership to drive growth and sustain customer relationships.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Ambal's Amusings

MARCH 11, 2010

Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. White Paper FAQ Brief answers to 20 fundamental questions on white papers. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009. Gordon Graham Recommends.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

JANUARY 31, 2011

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Make sure your proposed solution is customized to the client's needs. It's finally happened. Propose a solution. Include pricing options.

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Template CMS Development Examples Marketing Proposals 69