Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Unlike statistics, stories trigger emotions—actual physical and chemical changes in our body.

Storytelling 168

Storytelling Case Studies Statistics Case Study 168

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. Readers want to hear about your own experiences or case studies in your blog posts. First, be sure to do your own research on statistics as some content may be older and lean one way. AI is just a tool and not another version of you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ).

Planning 164

Planning Work Management Zoominfo Storytelling 164

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

BOP Design

APRIL 13, 2020

The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. The video is much more personal and interesting than just a written case study.

Design 127

Design B2B Case Study Case Studies 127

Content Standard

NOVEMBER 4, 2021

it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). Develop case studies that demonstrate competence It’s one thing to make suggestions and provide advice, and another thing entirely to show demonstrable results using those strategies.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Hinge Marketing

FEBRUARY 27, 2020

20 statistics can easily turn into 20 scheduled Tweets. . But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Press releases — This is a tried and true way of promoting a research study. Digital Advertisements.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

SEPTEMBER 22, 2023

Share interviews with experts, case studies, real-life experiences, extensive blog posts , and other content to provide trustworthy resources while establishing a supportive community on mental health. Look for outdated statistics, tips, or trends and replace them with up-to-date information.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed. In addition, studies show that social media is consumed differently in the countries within Europe. Today, we are living on a truly global planet.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

ClearVoice

NOVEMBER 4, 2022

When you are ready to geek out on statistics, read the latest reports, and listen to marketing masterclasses, check out these marketing blogs. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Convince & Convert

SEPTEMBER 17, 2015

She is also the Resident Storyteller for the Lean Startup Conference. Google’s platform to study customer micro-moments. She studied statistics, she worked as a martial arts instructor and in the legal industry, and her first job out of college was for a consulting firm. What did you want to be when you grew up?

Content Marketing 155

Content Marketing Top of Funnel Paid Search Agency Startups 155

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Let me start by quoting a Gartner study on the power of content in the customer journey. Read blog posts, eBooks, white papers, case studies and more.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 328

Storytelling Case Studies Paid Search Agency Top of Funnel 328

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. People who offer statistics and data. Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

JUNE 29, 2023

Bureau of Labor Statistics (BLS), the median annual wage for insurance sales agents was $49,840 as of 2021. Master storytelling. Storytelling is a powerful tool for delivering any message. You can go a step further by asking your company to feature your happy clients in a case study.

Peer-to-peer 72

Peer-to-peer Ad brokers Burn Rate Budget Programs 72

ClearVoice

MAY 31, 2022

In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. In this case, the reciprocity norm is the tendency of most folks to return the favor.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Scoop.it

SEPTEMBER 22, 2020

These statistics make the importance of subject lines pretty much evident. Use the power of storytelling. It uses interactive storytelling to convey its features and preparation of the products. Repurposing, remodeling, and recycling the content proves to be of great help in such cases. We all love stories. Wrapping Up.

Conversion 87

Conversion Optimization Content Curation 87

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” This approach also affects how JLL Americas employees look at the work that’s being done and the shift from traditional case studies and statistics toward storytelling.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

Adobe Experience Cloud Blog

JANUARY 24, 2017

This is the killer asset for salespeople of all stripes and seniority, from SDRs up to AEs, and here’s why: people trust statistics. Prospects want certainty, and a confident salesperson with access to a lengthy list of well-organized and credible statistics is exponentially more effective. Story-Driven Case Studies.

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

SEPTEMBER 29, 2010

So, I was pretty excited when I hooked up the Adventure Travel Trade Association , and RESMARK Systems to put together the largest study on global use of social media by adventure travel companies. Note that RESMARK is the company behind the killer automated story harvesting program I blogged about a few weeks ago).

Social Media 114

Social Media Trends Media Case Studies 114

EveryoneSocial

APRIL 14, 2020

A brand is ultimately a narrative, and driving this ongoing story is the company comprised of storytelling humans. All of these storytellers’ content and social posts connect with audiences differently than content from branded accounts would, even if the branded accounts try to superficially personalize the content experience.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Valasys

JANUARY 17, 2020

Audio storytelling is an effective way of content marketing & is proliferating among the audience groups as a popular medium to hear from their favorite brands & niche-personalities. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Scoop.it

JANUARY 20, 2022

For example, they can give feedback on your products or services, launch giveaways, or employ storytelling. An IBM study proves that around 70% of consumers are willing to pay 35% more for sustainable brands. According to statistics , advertising and other traditional channels don’t work in 83% of cases.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller. What is Brand Storytelling?

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. They studied participants who received two different kinds of donation requests from the well-known nonprofit Save the Children, an organization that aims to promote all children’s rights and provide support around the globe to uphold them.

Storytelling 268

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 268

Heinz Marketing

AUGUST 24, 2022

Research conducted by Stanford’s Graduate School of Business found when people listened to pitches, they retain as much as 63% when told as a story vs 5% for statistics alone. Another study revealed messages delivered as stories can be up to 22 times more memorable than just the facts! What is storytelling marketing?

Storytelling 116

Storytelling Ideal Customer Profiles B2B Marketing B2B 116

Vidyard

DECEMBER 1, 2017

These kinds of videos use the power of animation combined with storytelling to create a highly memorable, engaging, and entertaining video that helps your brand create an emotional bond with your target audience. One of the most effective ways to engage with an audience is by creating animated characters.

Video Marketing 93

Video Marketing Business Comparison Education 93

Only B2B

OCTOBER 31, 2023

In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. This blog unravels the intricate relationship between storytelling and SQL conversion, unveiling techniques, strategies, and the pervasive influence of storytelling throughout the sales journey.

Storytelling 62

Storytelling Top of Funnel Sales Qualified Leads Lead Ranking 62

Content Marketing Institute

NOVEMBER 12, 2018

In some cases, you may be surprised that you and the training team use the same subject matter experts from the business units or product marketing teams to create similar content. Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95