Optinmonster

MARCH 13, 2024

The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. This short video ad from Barbie uses storytelling to enforce that the viewer ‘Can Be Anything.’ But have you wondered what makes some videos more successful than others? Here’s one such example from Escola EDTI.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs.

Case Studies 342

Case Studies Content Case Study Statistics 342

nDash

AUGUST 20, 2020

Case Studies. Case Studies. Case studies provide detailed information that targets prospects in the consideration or purchase stage of the customer lifecycle. B2B Case Study Example: Help Scout. In reality, case studies should highlight how your customers are the heroes.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Single Grain

DECEMBER 2, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ll show you how to implement category design later, but for now, you can get a better idea of how this strategy works by considering these famous use cases: 1) Birdseye: Frozen Foods. Get A Free Consultation.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

Hubspot

JANUARY 14, 2015

First Job: Statistical Analyst at Analytic Services (ANSER). "I But I also gained an appreciation for storytelling. It’s not enough to have the predictive model or statistical analysis all worked out; you need to communicate the conclusions in a crisp, compelling, and memorable way. Follow @richardrovner. Some observations?

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. 73% of successful content marketers use case studies as their preferred form of media. Don’t Copy Well-known Brands Big brands like to use storytelling, create expensive promotional videos, etc.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. 73% of successful content marketers use case studies as their preferred form of media. Don’t Copy Well-known Brands Big brands like to use storytelling, create expensive promotional videos, etc.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

KoMarketing Associates

AUGUST 20, 2015

or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). write like a storyteller). Compile a list of statistics relevant to your readers and write a post around them. Read through existing collateral (whitepapers, case studies, etc.) Ask a question on Quora.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

nDash

JUNE 13, 2022

Style guides and studying existing content are extremely useful to writers. Content production: This includes blog posts, whitepapers, sales collateral, case studies, social media, and other assets. Further adding to those challenges are the ever-evolving changes in buying trends, especially if you’re running a startup.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Convert

JANUARY 31, 2022

These A/B testing case studies are meant to help you think outside the box, and most importantly, see how the often disparate data points you collect through your research can be tied together with specific solutions. But like I’ve said earlier, you should only adapt this to your unique case, not copy and paste it.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Valasys

AUGUST 6, 2019

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. Focus on Visual Content : According to a study by HubSpot, 80% of the marketers use visual assets in their social media marketing.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

AUGUST 14, 2018

Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. Notice that this case study uses mixed-media.

Case Studies 100

Case Studies Case Study Studies Advertising Agencies 100

Convince & Convert

SEPTEMBER 15, 2010

Being only a two week old startup, the only stories we have to harvest are stories about the process of starting up and launching. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Anonymous I’m a huge proponent of storytelling. Well done Jay!

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. The broad availability of data is truly democratizing growth – and as a small startup, the trick is knowing how to use it.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

chiefmartech

FEBRUARY 9, 2016

In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. Check out the results of the first study.). A Celebration of the 2016 Stackies Award Winners.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Anecdotal stories, like the case of SaleCycle , suggest social media falls short in conversion rates compared to other B2B digital channels, despite its wide reach. Case #3: Give before you get.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Vidyard

FEBRUARY 2, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

DiscoverOrg

MAY 30, 2018

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. As a small startup, the trick is knowing how to use it. Create a PDF of the case study for sales collateral.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

The broad availability of data is truly democratizing growth – and as a small startup, the trick is knowing how to use it. One of the most effective ways to create a message that your targeted buyers will listen to is through brand storytelling. Be specific about the characteristics that make them similar to your target buyer.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100

Single Grain

MARCH 27, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Study the blogs in your industry that publish for a similar audience and take note of topics that you have yet to cover. Update statistics and facts with current sources. Storytelling is powerful.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Marketing Insider Group

JULY 1, 2020

What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? Think through how all the information you present builds your case and works together to make your point. The Content Marketing Editor (Storyteller + Strategist).

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Single Grain

SEPTEMBER 10, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. A shocking statistic from a study done by CoSchedule shows that 26% of marketers don’t even have a marketing goal. Both cases will bring fewer results. Get A Free Consultation.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

seo.co

JANUARY 15, 2021

If you want to get involved, paneled, illustrated storytelling can be a deep and immersive way to present a complex idea or present a sophisticated idea of humor. Case studies. But you could also do a case study on a separately existing enterprise, such as a case study on why the Coca-Cola brand continues to be so successful.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

seo.co

FEBRUARY 14, 2023

You can also aim to spark a combination of customer loyalty and the attraction of new customers by posting share-worthy stories, like case studies of real users or some benevolent act your company has made. Take a look at how Workday does this in their storytelling ad, which shows the stories of people using Workday: We are Workday.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. And here are the 9 steps to do just that: Start with defining the business case for content marketing. Measure your results against the business case you established in step 1. WordStream 9.

Top of Funnel 266

Top of Funnel Practices Content Marketing Planning 266

chiefmartech

JANUARY 18, 2018

According to a Watermark Consulting study, customer experience leaders outperform laggards by nearly 70% in cumulative shareholder return on investment. For high-growth startups, this difference can be magnified many times over. They must also be storytellers who can connect, empower, and energize teams inside the organization.

Enterprise Management 94

Enterprise Management Effectiveness Work Management Marketing Management 94

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. They feature data, tactics and plenty of numbers and statistics. billion in 2016 to $12.12 Content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

LeadSquared

JUNE 10, 2016

So here’s the webinar recording, in case you missed it: View the webinar recording. Case studies in the form of PPTs will work well on SlideShare for B2B content. They make some fabulous videos as far as storytelling is concerned. In our case, it is India, Nigeria, Tanzania, Ghana.

Paid Content 52

Paid Content Webinar Metrics FAQ Online Marketing 52

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. You don’t have to tell your story all by yourself. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. You don’t have to tell your story all by yourself. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Single Grain

DECEMBER 6, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 106 Quick and Fascinating Voice Search Statistics [infographic]. Get A Free Consultation. Get A Free Consultation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145