Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Use these statistics as your springboard into innovation. Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? Studies project that the technology will do about $1.8 Image courtesy of Anita Lettink. totaled $58.6

Marketing AI 547

Marketing AI Stats Planning Case Studies 547

Zoominfo

JANUARY 31, 2018

In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. What is list segmentation?

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Marketing Insider Group

MARCH 24, 2021

Use customer personas to tailor your content to every segment in your audience. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 352

Brand Identity Branding Advertising Agencies Content 352

chiefmartech

MAY 7, 2024

Two other statistics worth calling out. That’s the case for any business in any industry — 52% of the Fortune 500 from 2003 no longer exist today. We’re sure over these 7 years, there have been plenty of cases of products from the long tail being absorbed into larger products in the head or torso.

Long Tail Marketing 122

Long Tail Marketing Work Management Marketing Management Product 122

FunnelEnvy

MARCH 17, 2020

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. And what really makes Segment so powerful is its 300+ API integrations with top marketing technology platforms. That’s it!

Segmentation 59

Segmentation Personalization Ideal Customer Profiles API 59

Martech

MARCH 6, 2024

Although these statistics are par for the course when you increase frequency, they are enough to scare off the “I told you so” crowd. Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings.

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. The latest email users statistics for the US show that 90% of people older than 15 use email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Vision Edge Marketing

MARCH 17, 2020

Almost every aspect of Marketing, from developing campaigns to launching new products and services to identifying new markets and segments to pursue, requires data. Most members of the Marketing team can: Conduct and interpret statistical analysis, such as averages, standard deviation, and correlations. Brush up on statistics.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. You’ll get high ROI. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SendX

MARCH 5, 2021

Here you can segment your audience and create personalized offers. Statistics show that such messages are opened in 45% of cases of cart abandonment. According to a 2019 study, every dollar spent on email marketing generates $42 in revenue. Segmentation The key to selling is understanding user pain points.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. Website lead generation forms are one of the most critical touchpoints in the B2B landscape.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). How Behavioral Segmentation Can Help With Your Marketing Campaigns. Email marketers have long since understood the importance of segmentation.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Optinmonster

MARCH 4, 2024

Segment Your Audience Divide your sample size audience randomly into two equal groups to ensure that each group is statistically similar. Run the Test Launch your test, allowing both versions to run simultaneously for a set period or until you have collected enough data to achieve statistical significance.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Zoominfo

JULY 2, 2020

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. This new email list will send out thank-you emails, and then encourage them to download a case study. Yet more submissions often come at the expense of greater segmentation. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Optinmonster

JUNE 4, 2021

In this post, we’ll share the best time to send emails based on recent marketing statistics. There’s a ton of data and statistics out there to tell you when you should be sending out emails. There’s a ton of data and statistics out there to tell you when you should be sending out emails. HubSpot Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

KoMarketing Associates

APRIL 24, 2018

In the “AdReaction: The Art of Integration” report from Kantar Millward Brown, statistics showed that 89 percent of marketers believed their campaign strategies were integrated, but only 58 percent of customers agreed. What was the most interesting finding/statistic in the report, in your opinion? “It

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Only B2B

OCTOBER 26, 2023

Must Read: Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation How to use your B2B list to generate leads and sales Segmenting Your B2B List: The Bedrock of Precision The cornerstone of prosperous B2B marketing is segmentation.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

SalesGrape

DECEMBER 3, 2023

One effective strategy is segmenting potential leads based on specific criteria such as geographical location or specialty area. Conducting thorough research on each audience segment allows telemarketers to craft personalized messages that resonate with their specific challenges or goals.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. You can then email that segmented list to ask for more detailed testimonials. In a case study, you work with a customer to tell the story of how your product contributed to their success. Use Both Email Automation & Direct Asks 2. Make It Easy on the Customer 4.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Segmentation. Segmenting your email list and customizing email content to each reader will give you a higher CTR (click-through-rate ), happy and engaged customers, and other perks! Source: HubSpot You can place your segmentation on your subscription page.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Binary Demand

APRIL 24, 2023

Personalization, segmentation, and automation are all crucial elements of an email marketing strategy, allowing you to customize your messages per your target audience’s specific needs and interests. Statistics How to create a B2B email marketing strategy? Here are some statistics that might surprise you!

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. If you’ve segmented your email list , you can send different emails to different user groups. We’ll talk more about segmenting your emails in just a bit. Other studies also back up this finding.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” Are you prepared to make your data more relevant? How to gain access?

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Then create a crisp and fun segment that provides an answer or solution. Here’s a more extensive case for live video content. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. The system calculates what pre-defined segment the respondent belongs to.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Marketing Insider Group

FEBRUARY 24, 2021

These statistics prove that content is everywhere, and companies will continue to invest in and leverage it to reach marketing goals. You have to present new information, which could include: Examples and case studies specific to your company that support your angle. Within your broad audience, you should have segments.

Lead Ranking 282

Lead Ranking Lead Scoring CMS Development Content Marketing 282

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. May: Publish a Case Study or Two. Grab onto that new segment with new material aimed solely at them.

Startups 328

Startups Marketing & Strategy Marketing Strategy Content Marketing 328

Sword and the Script | B2B

SEPTEMBER 29, 2020

That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. The only way to send more emails with fewer writing resources is to skimp on the quality of the messages and put less thought into segmentation. Some 94% of marketers put email in the top three. The results?

Relevance 99

Relevance Email Marketing Paid Search Agency B2B Marketing 99

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. Website lead capture forms are one of the most critical touchpoints in the B2B landscape.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Engagio

MARCH 29, 2021

The case for personalization. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” First: Segment your accounts by demographics, intent, journey stage, and more.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62