Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The firm’s leadership thought that they knew their market well. The Real Importance of Research in Business Growth. So what’s the point?

Research 105

Research B2B Thought Leadership Thought Leadership Business 105

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. In the business development process, clearly lay out your technical capabilities, and use case stories to show how you’ve solved similar problems before.

Research 113

Research Peer-to-peer Case Studies Thought Leadership 113

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. This is where good thought leadership can make a difference.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Webbiquity

APRIL 30, 2024

SEO professionals have traditionally done this through keyword research. These answers can then be combined with keyword research to build out helpful web page, blog post, and thought leadership content. But also optimize case studies and, if your company has offices in multiple cities, your individual city pages.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Regardless of how it’s being done, the end goal is to place the content pieces in front of the right people, to promote thought leadership, and increase brand recognition. Research Recommendations. Research Recommendation. The simple answer is thought leadership.

Vendors 110

Vendors Research Top of Funnel Tips 110

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters.

Enterprise Management 222

Enterprise Management B2B B2B Thought Leadership SMB 222

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. see below).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Tomorrow People

AUGUST 5, 2021

Thought leadership that stands out. In an age when every brand is ‘doing’ thought leadership, our challenge was to put Castrol in a league of its own. Industrial Insights was born, a monthly interactive magazine covering the latest innovations in lubrication technology, up-to-date research, and people-focused features.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Marketing Insider Group

AUGUST 26, 2020

Executives don’t care if you’re a “thought leader” in your field. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Research various options thoroughly. Measuring ROI Is the Quickest Route to Executive Buy-In.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . In short, it helps establish you as a thought leader in your space. Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Source ) #2: Track record and case studies showcasing successful tech marketing campaigns.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Ad Agencies Allocation 122

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. Thought leaders who don’t wish to take the podium can share their expertise through podcasts , webinars and even guest blog posts.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Hinge Marketing

JULY 26, 2016

In fact, our research indicates that a significant number of referrals are driven by a company’s general reputation. And arguably the most effectively way to boost your reputation is through thought leadership marketing. Thought leaders are seen as experts in their industry. 3 Well-Executed Examples of Thought Leadership.

Thought Leadership 48

Thought Leadership Planning Generation Paid Search Agency 48

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Regardless of how it’s being done, the end goal is to place the content pieces in front of the right people, to promote thought leadership, and increase brand recognition. Research Recommendations. Research Recommendation. The simple answer is thought leadership.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Regardless of how it’s being done, the end goal is to place the content pieces in front of the right people, to promote thought leadership, and increase brand recognition. Research Recommendations. Research Recommendation. The simple answer is thought leadership.

Vendors 62

Vendors Research Top of Funnel Tips 62

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 135

Paid Content Top of Funnel Content Marketing Planning 135

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BOP Design

DECEMBER 21, 2021

Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Marketing Insider Group

AUGUST 20, 2020

Attempting to gain thought leadership in a market where many experts are smart and publish great content isn’t easy. This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. To resonate with their target buyers, they use thought leadership content.

Paid Search Agency 264

Paid Search Agency Traffic Content Marketing Companies 264

Content Standard

SEPTEMBER 27, 2017

I imagine they dreamed of some future world where we each held seats in the UN or served non-profits or spearheaded thought leadership that might change the world for the better. This is the interesting place that thought leadership has landed in today. The Essentials of Thought Leadership. that’s it.

Thought Leadership 43

Thought Leadership Forrester Education Enterprise Management 43

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Automated Retargeting. Retargeting works.

Marketing AI 304

Marketing AI A/B testing Tools Lead Scoring 304

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Tiecas

MARCH 11, 2024

Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? Is it only focused in knowledge intensive industries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Heinz Marketing

FEBRUARY 13, 2023

This week’s show is entitled, “ Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report “ and my guest is Ben Laws , EVP & Deputy U.S. I think we know as marketers, just intrinsically, that thought leadership matters. Welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 103

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 103

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. About the Research. Case studies are only part of the equation. A Few Final Thoughts.

Software 110

Software Buy Trends Case Studies 110

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Content Standard

DECEMBER 14, 2023

Especially when it comes to managing thought leadership and more top of the funnel content, Dusty shares the methods he learned work when educating organizational leaders on the significance, role, and complexities of content in driving the health and success of the business. [08:57]

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88