Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Tomorrow People

DECEMBER 13, 2018

I take the opinion that marketing is far more than advertising products or services via an email, newsletter or some other content-driven campaign. If we then use that project for a case study, that’s additional marketing content. Is there a case study that is particularly pertinent? Everything is marketing.

Work Management 179

Work Management Marketing Management Service Trends 179

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

SmartBrief - Marketing

JANUARY 29, 2024

Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. 4 findings from study on CEOs and CMOs A return to basics The top five issues of increasing importance identified by CEOs this year are directly linked to financial performance.

Customer Surveys 93

Customer Surveys Enterprise Management Advertising Agencies CMO 93

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

SEPTEMBER 12, 2023

AI does a good job analyzing this data, identifying trends , and predicting user behaviors. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses.

Marketing AI 263

Marketing AI Distribution Content Marketing Content 263

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. Regular Newsletters.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Contently

DECEMBER 6, 2022

Did they purchase your product based on that one ad they saw on TikTok, or did additional touch points (product reviews, blog posts, newsletters, etc.) For example, you may use social media, newsletters, blogs, and videos as top-of-funnel content. Stay informed on the latest content trends, industry insights, and news.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Brandpoint

SEPTEMBER 11, 2018

So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Use this information to break down complex messaging, share a case study , or build credibility for your brand by interviewing sources that your audience might already trust. Simple, but soooo meaningful.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Email Newsletters. There has been a rise in the amount of easy email newsletter content that is being created for users covering a variety of topics.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

APRIL 6, 2023

In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. You can use social media monitoring tools like Hootsuite , Sprout Social , or Brandwatch to track social media conversations and identify trends and patterns. You can also analyze sales data to identify patterns or trends in customer behavior.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

OCTOBER 5, 2017

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. For instance, you can send a welcome email right after they subscribe to your e-newsletter, and then make sure they receive regular emails with new content regularly. Nurture Your Leads.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Contently

DECEMBER 26, 2022

Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Submitting an email address for a newsletter or mailing list. In that case, it could indicate this type of content is particularly effective in lead generation. Want more insight into content marketing trends?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

OCTOBER 6, 2014

Meanwhile, slightly more than half of video production professionals are tasked with publishing their videos to social media, according to the 2014 Online Video Production Survey and Industry Trends Report. ” A case study of the ALS Ice Bucket Challenge can be very useful to brands trying to replicate that success.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. It’s also worth checking industry news to jump on trends timely. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. As with any marketing strategy, techniques are constantly evolving and marketers must stay atop the latest trends. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 Studies show that triggered emails received 70.5%

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

SalesGrape

FEBRUARY 2, 2024

Case studies, client testimonials, and references can provide insights into their past successes and the impact they’ve had on businesses similar to yours. Analyse performance metrics, customer feedback, and market trends to refine strategies and ensure that resources are allocated effectively.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

ClearVoice

JULY 12, 2021

This may include trends, likely opportunities, and changes coming down the pike. If you want to succeed in your business, you’ll need to do more than simply respond to existing trends. That may not be literally true in every case. This may include trends, likely opportunities, and changes coming down the pike.

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

ClearVoice

AUGUST 25, 2023

You might use case studies to show off the product in action. Send email newsletters. Case Studies of Effective Technical Content Marketing Many companies have successfully used technical content marketing to promote their products. Its newsletter audience grew by more than 70%. Use social media.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Liveintent

SEPTEMBER 23, 2020

But email newsletters, with a 53% increase in engagement rates, were a close second. Here are a few ideas to help you build on the increased engagement trend. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Educate with content. Entertain to engage.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Bound360

OCTOBER 3, 2018

Across our many Travel & Tourism customers, e-newsletter sign up is a key website metric because it builds a destination’s email list and creates a connection with potential visitors. Let’s take a look at: Why people sign up for e-newsletters. What performance you should expect from your own e-newsletter sign up.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

xiQ

MARCH 1, 2023

At the heart of xiQ’s platform is its AI-powered content curation engine, the WorkbenchTM, which pulls together the most relevant and recent articles from the most reliable sources to construct a newsletter that xiQ refers to as a Digest.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Scoop.it

MAY 18, 2021

And if they read your newsletters, blog, and social media more willingly, it leads to higher trust and even better conversions. New trends in eCommerce emerge every year, and some then become macro trends that are with us for a long time. First and foremost, this is one of the best formats for newsletters.

Curation 98

Curation eCommerce Business Content 98

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. Value propositioning.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Litmus

MARCH 29, 2023

AI is best suited for blog title brainstorming, email engagement , and content outlines, according to a new study. From my AI to yours: Microsoft, Salesforce and TikTok creators are all in on the automation trend. This isn’t your ordinary email newsletter. Got more emails than you can shake a stick at? AI can help with that.

Email Marketing 85

Email Marketing Phishing CAN-SPAM Buzz 85