Contently

MARCH 31, 2017

According to a DemandWave study, 29 percent of B2B marketers use personalization, and 49 percent find it effective. A Demand Metric study from 2016 found that 80 percent of marketers say personalized content is more effective than “unpersonalized” content. One thing is clear: Personalization works.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. The marketers should also note if their brands are surging for competitor keywords , segmenting out those associated accounts. Why we care.

Account Based Marketing 102

Account Based Marketing ABM Webinar Metrics Effectiveness 102

Martech

DECEMBER 13, 2021

A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Perhaps your organization can benefit from an identity resolution platform that can incorporate identifiers and profiles between and within these systems for consistency and accuracy.

Enterprise Management 102

Enterprise Management Organization Work Management Marketing Management 102

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In some cases, we’re looking at the people who are @-mentioning all of our handles.

Social Media 98

Social Media ROI Work Management Marketing Management 98

Tomorrow People

MAY 30, 2022

According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Content4Demand

JUNE 27, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Forrester: CMOs Face Creative Rut While Overspending on Technology. Grab your sunglasses and a beach towel, and get ready to dive into brand-new ABM case studies and research.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Martech

MARCH 10, 2022

The shift and the case for ABM: Anonymous buyer’s journey. Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. a case study, additional zero-touch tactics/assets, etc.) Why we care.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Sana Commerce

MARCH 4, 2022

This is especially the case when something goes wrong with an order — 83% of US consumers prefer talking with a person directly over digital channels when resolving a customer service complaint. One study reports that customers now typically use ten or more channels to interact with suppliers (compared to just five in 2016).

Forrester 52

Forrester Barriers B2B Sales Work Management 52

PureB2B

FEBRUARY 19, 2017

Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. It’s highly beneficial to create a buyer persona profile and segment your database based on these categories. The line between being personal and being invasive is a thin one.

Lead Nurturing 87

Lead Nurturing Personalization Lead Scoring Lead Ranking 87

Scoop.it

OCTOBER 29, 2019

According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. Many marketers think all salespeople have to do is grab white papers, eBooks, recorded webinars, case studies, videos and more from the existing content hub.

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

ClickZ

JULY 23, 2020

A strong marketing automation platform will allow you to build new, accurate buyer personas, segment your leads and personalize each and every customer experience. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

PureB2B

FEBRUARY 19, 2017

Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. It’s highly beneficial to create a buyer persona profile and segment your database based on these categories. The line between being personal and being invasive is a thin one.

Lead Nurturing 62

Lead Nurturing Personalization Lead Scoring Lead Ranking 62

Vidyard

MAY 18, 2018

Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event. aria-describedby="tt">webinar attendance, and form completions. The sum of the points is the lead’s score.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. HS) One of the predominant use cases for your technology is lead scoring. It is science, not guessing. It is now. (HS)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Buzz Marketing for Technology

OCTOBER 25, 2013

What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Content Marketing Institute

MAY 4, 2018

You work to put aggregate customer segments – audiences – into this funnel. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. Alignment empowers marketers to build a better business case for content marketing. It controls flow. Three words: lack of alignment.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). Segment-specific insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? there's more. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Martech Advisor

DECEMBER 16, 2019

Personalized videos are customized according to the characteristics of the audience segment. Since people use the same product for different needs, segmenting your audience based on various criteria and charting a tailored path for each segment will create eureka moments. Treat each query on a case-by-case basis.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Marketing Insider Group

AUGUST 31, 2020

According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. So, to convert more leads, create content that: Solves pain points through use cases and case studies.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

SmarkLabs

NOVEMBER 19, 2019

Technology: Segment your client profiles in your CRM, so your sales team can easily distinguish between them. According to the market research firm, Forrester , 60% of B2B buyers get most of their information from sources other than sales reps. So you want to make sure that content makes them want to move forward in the process.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Hubspot Marketing Proposals 49

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Furthermore, AI-fueled sales tools can segment leads based on their engagement and how profitable they are likely to be. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Martech

JANUARY 25, 2022

Customer segmentation. It’s often the case that brands can’t find adequate amounts of time to evaluate an entirely new system, much less train team members to use it. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. Automated data entry.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

The ROI Guy

JULY 23, 2015

The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Segmented pricing analyses, pocket listings).

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Hinge Marketing

FEBRUARY 2, 2016

In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. Market segment messaging backs up that value proposition and articulates the firm’s expertise in the market. And, without the superlatives that crowd the marketplace. Additional Resources.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. online average of $79,000.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . A recent CEB study found that an average of 5.4 Source: HubSpot.com.

Buy 70

Buy Process B2B Peer-to-peer 70

Hubspot

MARCH 15, 2016

In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Directive Agency

FEBRUARY 22, 2019

It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Is your content relevant, engaging, and segmented appropriately? ” That’s not surprising. Readers will take notice.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. How do they build a business case? Forrester Blog for Interactive Marketing Professionals.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

6sense

MAY 23, 2016

Forrester represented the modern buyer’s journey this way: This change in the B2B buyer’s journey robbed company firmographic and contact demographic data of a lot their usefulness. If you want to talk more, stop by the 6sense booth and ask for Amar Doshi or check out one of our case study sessions at SiriusDecisions:

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Contently

NOVEMBER 18, 2016

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. The guy who wrote that guest post on Chief Martec was making the case that, scientifically, it’s impossible to ever have perfect attribution. In a lot of cases, many of them are complementary.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 29, 2014

We read through multiple case studies and learned about the structure and strategy involved with starting and scaling a business. The Case Study Method. Marketing MBA professors often teach courses using the case study method. I''ll point out two interesting cases here: McDonald''s and Burger King.

Work Management 28

Work Management Planning Marketing Management Case Studies 28